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| Field name | Value |
|---|---|
| Title | Toni ad test: a psychological test conducted to determine the effectiveness of two Toni advertisements |
| Box Number | 5 |
| Report Number | 88F |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Hair and Beauty |
| Commissioned by | Foote, Cone & Belding |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Toni |
| Method | Test; Interview |
| Keywords | Go to Glossary |
| Language | English |
| Additional information | A duplicate of this report with many hand written notes and edits makes up second half of document. |
| Document linked to |
Sales and advertising problems of The Toni Company proposal for a psychological research study Memo on Toni Sales and advertising problems of The Toni Company – Proposal for a psychological research study Memo – Toni Interviews Memo on new Toni Trio ad A proposal for a psychological research study on the children's market for Toni products |