Triggers, trends and typologies - proposal for a motivational research study of Christmas Club members - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Triggers, trends and typologies - proposal for a motivational research study of Christmas Club members
Box Number	94
Report Number	2149A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1968 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Christmas Club Corporation
Company	Christmas Club Corporation Go to Business Biographies
Brand	Christmas Club
Method	Interview; Test
Keywords	savings, banking, consumer trend, money, celebration, bank, magazine, personality profiling, marketing, promotion, gender, brand choice, buyer motivation, attitude Go to Glossary
Language	English
Document linked to	A motivational research study of Christmas Clubs and banking