Vorschlag für die Untersuchung einer Braun-Multipage-Kampagne - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag für die Untersuchung einer Braun-Multipage-Kampagne
Box Number	125
Report Number	2963A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1972 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Commissioned by	Braun AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Braun AG Go to Business Biographies
Brand	Braun
Method	Interview; Test
Keywords	household appliance, electrical, consumer, photography, marketing, promotion, corporate image, brand awareness, brand choice, price, pricing, quality Go to Glossary
Language	German