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| Field name | Value |
|---|---|
| Title | Vorschlag für eine Motiv-Leitstudie über Pre- und After-Shave-Kosmetik, speziell über eine sog. Nachrasier-Crème |
| Box Number | 98 |
| Report Number | 2220A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Personal Products |
| Commissioned by | Wilkinson Sword GmbH |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Zurich, Switzerland |
| Company | Go to Business Biographies |
| Brand | Wilkinson Sword |
| Method | Test; Interview |
| Keywords | Go to Glossary |
| Language | German |
| Document linked to |
Bericht zu einer Motiv- und Produktstudie über Rasier-Kosmetik, speziell eine Nachrasier-Pflegemittel |