Vorschlag zu einer Motiv- und Imagestudie für Caran d'Ache - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Imagestudie für Caran d'Ache
Box Number	108
Report Number	2487A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1971 Find out more about this year
Document Type	Proposal
Industry	Arts and Crafts
Commissioned by	Caran d'Ache
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Caran d'Ache Go to Business Biographies
Brand	Caran d'Ache
Method	Interview; Test
Keywords	marketing, attitude, sales, purchasing, crayon, colored pencil, design, art, color, quality, child consumer, children, consumer trend, supermarket, school, education, social psychology Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Imagestudie für Caran d'Ache Bericht zu einer Image- und Marketingstudie für Caran d'Ache