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Field name | Value |
---|---|
Title | Vorschlag zu einer Motiv- und Marketingstudie über Ferien- und Privat-Flugreisen |
Box Number | 100 |
Report Number | 2270A Revised |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Travel and Tourism |
Commissioned by | Swissair, Schweizerische Luftverkehr AG |
Conducted by | Ernest Dichter International Institute for Motivational Research |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Brand | Swissair |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | German |
Document linked to |
Vorschlag zu einer Motiv- und Marketingstudie über Ferien- und Privat-Flugreisen Bericht zu einer Motiv- und Marketingstudie über Ferien- und Privat-Flugreisen von Schweizern, vol. I Bericht zu einer Motiv- und Marketingstudie über Ferien- und Privat-Flugreisen von Schweizern, vol. II |