Vorschlag zu einer Motiv- und Marketingstudie für Haarfarbemittel - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv- und Marketingstudie für Haarfarbemittel
Box Number	114
Report Number	2658A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Lorsa, S.A.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Lorsa, S. A. Go to Business Biographies
Keywords	hair product, beauty product, marketing, packaging, brand choice, hygiene, female consumer, attitude, Switzerland Go to Glossary
Language	German
Document linked to	Bericht zu einer Motivstudie für Haarfarbemittel