Vorschlag zu einer Motivstudie über Nonwoven Slips (Einmal-Slips) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motivstudie über Nonwoven Slips (Einmal-Slips)
Box Number	102
Report Number	2335A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1970 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Camelia
Method	Interview; Test
Keywords	feminine hygiene product, menstruation, marketing, underwear, female consumer, housewife, women, sanitary towel, quality, price, pricing, comfort, security, femininity, brand choice, packaging, design Go to Glossary
Language	German