Vorschlag zu einer Motivstudie über Schaum-Masken - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motivstudie über Schaum-Masken
Box Number	100
Report Number	2272A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	16 Jun 1969 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Merz & Co., Chemische Fabrik
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Merz & Cie Go to Business Biographies
Brand	Placentubex
Method	Interview; Test
Keywords	beauty product, cosmetics, marketing, female consumer, housewife, age, youth, brand choice, social psychology Go to Glossary
Language	German
Document linked to	Bericht zu einer Motivstudie über Schaum-Masken