Vorschlag zu einer Motivstudie für die Firma Sunlight - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motivstudie für die Firma Sunlight
Box Number	70
Report Number	1524A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	08 Jan 1962 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Lever Sunlight BV
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Sunlight
Method	Interview; Test
Keywords	male consumer, shampoo, hair product, marketing, hygiene, psychometric testing Go to Glossary
Language	German
Document linked to	A creative memorandum on Kotams