Vorschlag zu einer Wilkinson-Imagestudie in der Schweiz - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Wilkinson-Imagestudie in der Schweiz
Box Number	105
Report Number	2427A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1970 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Wilkinson Sword
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Wilkinson Sword GmbH Go to Business Biographies
Brand	Wilkinson Sword
Keywords	razor, shaving, male consumer, marketing, corporate image, product personality, marketing, competitor analysis, design, brand choice, brand preference Go to Glossary
Language	German