Vorschlag zu einer qualitativen Untersuchung über den Markt für Spezialfelgen für Personenwagen - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Vorschlag zu einer qualitativen Untersuchung über den Markt für Spezialfelgen für Personenwagen
Box Number	109
Report Number	2513A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	29 Jul 1971 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Georg Fischer Aktiengesellschaft
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Georg Fischer Aktiengesellschaft Go to Business Biographies
Brand	Georg Fisher
Method	Interview; Test
Keywords	automobile, automobile equipment, automobile supplies, car, drivers, sales, salesmen, marketing, attitude, sales person, automobile dealer, target market, social psychology Go to Glossary
Language	German
Document linked to	Bericht zu einer Motiv- und Marketingstudie über den Markt von Spezialfelgen für Personenwagen