The Sexual Sell
Betty Friedan
Some months ago, as I began to fit together the puzzle of women’s retreat to home I had the feeling I was missing something. I could trace the routes by which sophisticated thought circled back on itself to perpetuate an obsolete image of femininity; I could see how that image meshed with prejudice and misinterpreted frustrations to hide the emptiness of "Occupation: housewife" from women themselves...