Title |
Date |
Document Type |
Brand |
|
Anzeigentest "Chromklasse"
|
Jul 1974
|
Report
|
|
Application of motivational research for International Business Machines Corporation
|
Dec 1959
|
Report
|
IBM
|
Attitudes to the Osram television commercial
|
c.1960
|
Report
|
Osram
|
Bericht über einen Anzeigentest von zwei Kampagnen für den Braun Cassett für Unterwegs
|
Apr 1973
|
Report
|
Braun
|
Bericht zu einer Image-Analyse für Standard Telephon und Radio AG und ITT Standard Bauteile
|
Feb 1979
|
Report
|
STR
|
Bericht zu einer qualitativen Markt- und Imageanalyse für Sperry
|
Feb 1985
|
Report
|
Sperry
|
Bericht zu einer qualitativen Vebraucherbefragung über das C-Box-System Deutscher Market (BRD)
|
Mar 1979
|
Report
|
|
Completed interview face sheets for AT&T study
|
1982
|
Supporting Material
|
AT&T
|
The corporate image of Reliance and the influence on the sales of the company - a creative problem analysis and proposal for a motivational research study
|
Mar 1958
|
Proposal
|
Reliance
|
A creative memo on bulbs
|
c.1960
|
Memorandum
|
|
A creative memo on Day-Brite
|
Jun 1958
|
Memorandum
|
Day-Brite
|
A creative problem analysis and proposal for a motivational research study of the marketing and merchandising problems of Dominion Electric Corporation
|
Jun 1956
|
Proposal
|
Dominion
|
A creative problem analysis and proposal for a motivational research study of the packaging, display and sales of Eveready flashlight batteries in Latin America
|
Oct 1957
|
Proposal
|
Eveready
|
Design-Test des Braun-Cassett-Standard
|
May 1972
|
Report
|
Braun
|
Draft proposal for a motivational research study of sales and advertising problems of General Electric distribution transformers
|
May 1956
|
Proposal
|
GE
|
Electrical home appliances (freezers, washing machines, refrigerators, etc.)
|
Feb 1952
|
Memorandum
|
|
Electrical home appliances in the postwar world - a psychological study on women's attitudes
|
1945
|
Report
|
|
An executive summary and analysis of negative attitudes towards electronic data processing computers
|
Aug 1960
|
Report
|
MOP
|
An executive summary and analysis of negative attitudes towards electronic data processing computers
|
Aug 1960
|
Report
|
MOP
|
An executive summary of a motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales
|
May 1961
|
Report
|
Reliance
|
Gutachten über die internationale Siemens Anzeigenwerbung von Herrn Dr. Ernest Dichter
|
Jul 1967
|
Report
|
Siemens
|
Hoffman research
|
16 Feb 1956
|
Letter
|
Hoffman
|
Letter proposal to Siemens
|
Jun 1967
|
Letter
|
Siemens
|
Marketing strategy for the Fluorescent Division of G.E. as seen by Ernest Dichter
|
05 Mar 1979
|
Report
|
|
Memo on Dictaphone
|
17 Oct 1951
|
Memorandum
|
Dictaphone
|
Motiv- und Marketingstudie für Farbfernseher in Frankreich
|
Jun 1974
|
Report
|
|
A motivation study on Siemens' image and advertising in the United States
|
Jan 1971
|
Report
|
Siemens
|
A motivational pilot study on the sales and advertising problems of Hoffman television sets
|
May 1956
|
Pilot Study
|
Hoffman
|
A motivational research study on an electronic calculator
|
Sep 1971
|
Report
|
Digital III; Digital IV
|
A motivational research study on the marketing viability of a new electronic product
|
Jun 1972
|
Report
|
Astec
|
A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales - appendix
|
May 1961
|
Report
|
Reliance
|
A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales, vol. I
|
May 1961
|
Report
|
Reliance
|
A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales, vol. II
|
May 1961
|
Report
|
Reliance
|
A motivational research study on Siemens' image and advertising
|
Sep 1968
|
Report
|
Siemens
|
Motivpsychologischer Anzeigentest über Siemens' Internationale Firmenwerbung
|
Oct 1968
|
Report
|
Siemens
|
Nordmende: In der gegenwärtigen deutschen Fernseh-Entwicklung: Eine Pilot-Motivstudie
|
May 1958
|
Report
|
Nordmende
|
Packungsstudie für den Braun Cassett
|
Dec 1971
|
Report
|
Braun
|
Perceptions of the telephone consumer attitudes towards telephones (an experimental motivational study)
|
Oct 1982
|
Report
|
AT&T
|
A preliminary investigation on attitudes toward hearing aids
|
1961
|
Report
|
|
The present position of Reliance in the industrial community and its future directions for growth and sales - a creative problem analysis and proposal for a motivational research study
|
Mar 1960
|
Proposal
|
Reliance
|
Produkttest für die Kodak Tele-Instamatic-Kamera
|
Aug 1975
|
Report
|
Kodak
|
Progress report on a research study of the X-ray market in Venezuela
|
May 1965
|
Report
|
Westinghouse
|
A proposal for a motivation research study on the public relations and advertising problems of the Cincinnati and Suburban Bell Telephone Company
|
Nov 1954
|
Proposal
|
|
Proposal for a motivational research study aimed at determining and increasing the influence and prestige of the IBM corporate image
|
Sep 1958
|
Proposal
|
IBM
|
Proposal for a motivational research study aimed at extending the market for Medallion homes and major electric appliances
|
Mar 1959
|
Proposal
|
Medallion Homes
|
Proposal for a motivational research study of the business communications environment in the 1980s
|
Apr 1968
|
Proposal
|
Xerox
|
Proposal for a motivational research study of the marketing of a new electronic calculator
|
May 1972
|
Proposal
|
|
A proposal for a motivational research study of the problems of introducing color into Weston testing panels and instruments
|
Oct 1960
|
Proposal
|
Weston
|
Proposal for a motivational research study of the X-ray market in Venezuela
|
Jan 1965
|
Proposal
|
Westinghouse
|
A proposal for a motivational research study on behalf of Webcor tape recorders
|
Sep 1964
|
Proposal
|
Webcor
|
Proposal for a motivational research study on the depth attitudes towards the telephone
|
c.1982
|
Proposal
|
AT&T
|
Proposal for a motivational research study on the marketing viability of a new electronic product
|
May 1972
|
Proposal
|
Astec
|
A proposal for a motivational research study on Murphy television
|
Nov 1958
|
Proposal
|
Murphy
|
Proposal for a motivational research study on a new type of electronic calculator
|
Jun 1971
|
Proposal
|
|
A proposal for a motivational research study on the sales and advertising problems of Hoffman television sets
|
26 Nov 1954; Dec 1954
|
Proposal
|
Hoffman
|
A proposal for a pilot research study for M. T. E. Control Gear, Ltd.
|
Dec 1962
|
Proposal
|
M. T. E.
|
Proposal for a psychological analysis of the sales problems of the Dictaphone Company
|
Dec 1947
|
Proposal
|
Dictaphone
|
Proposal for Siemens ad test
|
02 May 1968
|
Proposal
|
Siemens
|
Proposal on motivational research study for Dominion Electric Corporation
|
14 May 1956
|
Proposal
|
Dominion
|
A psychological research study of the sales and advertising problems of Paravox hearing aids
|
c.1950
|
Report
|
|
Rapport d'une ètude motivationnelle pilote concernant la vente des postes de television, des èlectrophones et des magnètophones
|
Jun 1964
|
Report
|
|
Report of creative session: Day-Brite
|
14 Apr 1959
|
Report
|
Day-Brite
|
A research study of the X-ray market in Venezuela
|
Jun 1965
|
Report
|
Westinghouse
|
The role of advertising in the sales of washing machines – a problem analysis and proposal for a motivational research study
|
May 1959
|
Proposal
|
|
The sales and advertising problems of Paravox hearing aids - Proposal for a psychological research study
|
Jan 1950
|
Proposal
|
|
Siemens proposal – motivational analysis of international and American Siemens ads
|
25 Sep 1970
|
Proposal
|
Siemens
|
Stromberg-Carlson institutional advertising - a creative memo
|
Jun 1956
|
Memorandum
|
|
Supplementary memorandum to Westinghouse
|
Jul 1965
|
Memorandum
|
Westinghouse
|
Telephone interview guide
|
1982
|
Report
|
|
Testbericht zum Styling von Portables (Kofferradios)
|
Oct 1973
|
Report
|
Philips
|
TV-Spot-Test "Logo Super"
|
Sep 1974
|
Report
|
|
Untersuchung Vorschlag für eine Image Untersuchung beim Handel und Endverbraucher
|
Jul 1972
|
Proposal
|
Braun
|
Untersuchungsbericht über die Kommunikationswirkung einer BASF-Cassetten-Anzeige
|
Mar 1973
|
Report
|
|
Vorschlag für die Untersuchung einer Braun-Multipage-Kampagne
|
Nov 1972
|
Proposal
|
Braun
|
Vorschlag für eine Motiv- und Marketingstudie über Apparate und Geräte im Haushalt
|
30 Jan 1970
|
Proposal
|
Braun
|
Vorschlag für eine Motiv- und Marketingstudie über Apparate und Geräte im Haushalt
|
1970
|
Proposal
|
Braun
|
Vorschlag für einen Anzeigen-Pretest des Braun Cassett
|
Jan 1973
|
Proposal
|
Braun
|
Vorschlag für einen motivpsychologischen Anzeigentest
|
08 Apr 1968
|
Proposal
|
Siemens
|
Vorschlag für einen motivpsychologischen Broschürentest
|
15 Dec 1969
|
Proposal
|
Siemens
|
Vorschlag für einen qualitativen Produkttest des Braun-Cassett-Standard im Context der konkurrierenden Batteriegeräte
|
13 Jan 1972
|
Proposal
|
Braun
|
The wholesale buyer of portable typewriters: bridge or barrier to SCM sales? - proposal for a motivation study
|
Jan 1970
|
Proposal
|
|
Why don't they buy computers? / a motivational research study conducted for Office Procedures magazine
|
Aug 1960
|
Report
|
MOP
|