Electronics and Technology

Various electronic appliances and products have been categorised under this particular industry, each representing the rapid development of science and technology during the 20th century. Telecommunications, audio-visual technology and electronic machinery make up the majority of the products analysed, however more unusual markets also feature. A research study of the X-ray market in Venezuela, for example, provides an insight into the development of the healthcare system in Latin America, and how electronics helped to shape this.

Perhaps the most significant documents within the collection, however, focus on the emerging market of computer technology. Report number 1087A attempted to determine and increase the influence and prestige of the IBM corporate image, whilst a motivational research study conducted for Office Procedures magazine asked, Why don't they buy computers?. This was in response to consumers questioning the value of this new technology. Brands such as Braun, Philips, Kodak and Siemens all feature in the reports.

Anzeigentest "Chromklasse" Jul 1974 Report
Application of motivational research for International Business Machines Corporation Dec 1959 Report IBM
Attitudes to the Osram television commercial c.1960 Report Osram
Bericht über einen Anzeigentest von zwei Kampagnen für den Braun Cassett für Unterwegs Apr 1973 Report Braun
Bericht zu einer Image-Analyse für Standard Telephon und Radio AG und ITT Standard Bauteile Feb 1979 Report STR
Bericht zu einer qualitativen Markt- und Imageanalyse für Sperry Feb 1985 Report Sperry
Bericht zu einer qualitativen Vebraucherbefragung über das C-Box-System Deutscher Market (BRD) Mar 1979 Report
Completed interview face sheets for AT&T study 1982 Supporting Material AT&T
The corporate image of Reliance and the influence on the sales of the company - a creative problem analysis and proposal for a motivational research study Mar 1958 Proposal Reliance
A creative memo on bulbs c.1960 Memorandum
A creative memo on Day-Brite Jun 1958 Memorandum Day-Brite
A creative problem analysis and proposal for a motivational research study of the marketing and merchandising problems of Dominion Electric Corporation Jun 1956 Proposal Dominion
A creative problem analysis and proposal for a motivational research study of the packaging, display and sales of Eveready flashlight batteries in Latin America Oct 1957 Proposal Eveready
Design-Test des Braun-Cassett-Standard May 1972 Report Braun
Draft proposal for a motivational research study of sales and advertising problems of General Electric distribution transformers May 1956 Proposal GE
Electrical home appliances (freezers, washing machines, refrigerators, etc.) Feb 1952 Memorandum
Electrical home appliances in the postwar world - a psychological study on women's attitudes 1945 Report
An executive summary and analysis of negative attitudes towards electronic data processing computers Aug 1960 Report MOP
An executive summary and analysis of negative attitudes towards electronic data processing computers Aug 1960 Report MOP
An executive summary of a motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales May 1961 Report Reliance
Gutachten über die internationale Siemens Anzeigenwerbung von Herrn Dr. Ernest Dichter Jul 1967 Report Siemens
Hoffman research 16 Feb 1956 Letter Hoffman
Letter proposal to Siemens Jun 1967 Letter Siemens
Marketing strategy for the Fluorescent Division of G.E. as seen by Ernest Dichter 05 Mar 1979 Report
Memo on Dictaphone 17 Oct 1951 Memorandum Dictaphone
Motiv- und Marketingstudie für Farbfernseher in Frankreich Jun 1974 Report
A motivation study on Siemens' image and advertising in the United States Jan 1971 Report Siemens
A motivational pilot study on the sales and advertising problems of Hoffman television sets May 1956 Pilot Study Hoffman
A motivational research study on an electronic calculator Sep 1971 Report Digital III; Digital IV
A motivational research study on the marketing viability of a new electronic product Jun 1972 Report Astec
A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales - appendix May 1961 Report Reliance
A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales, vol. I May 1961 Report Reliance
A motivational research study on the present position of Reliance in the industrial community and its future directions for growth and sales, vol. II May 1961 Report Reliance
A motivational research study on Siemens' image and advertising Sep 1968 Report Siemens
Motivpsychologischer Anzeigentest über Siemens' Internationale Firmenwerbung Oct 1968 Report Siemens
Nordmende: In der gegenwärtigen deutschen Fernseh-Entwicklung: Eine Pilot-Motivstudie May 1958 Report Nordmende
Packungsstudie für den Braun Cassett Dec 1971 Report Braun
Perceptions of the telephone consumer attitudes towards telephones (an experimental motivational study) Oct 1982 Report AT&T
A preliminary investigation on attitudes toward hearing aids 1961 Report
The present position of Reliance in the industrial community and its future directions for growth and sales - a creative problem analysis and proposal for a motivational research study Mar 1960 Proposal Reliance
Produkttest für die Kodak Tele-Instamatic-Kamera Aug 1975 Report Kodak
Progress report on a research study of the X-ray market in Venezuela May 1965 Report Westinghouse
A proposal for a motivation research study on the public relations and advertising problems of the Cincinnati and Suburban Bell Telephone Company Nov 1954 Proposal
Proposal for a motivational research study aimed at determining and increasing the influence and prestige of the IBM corporate image Sep 1958 Proposal IBM
Proposal for a motivational research study aimed at extending the market for Medallion homes and major electric appliances Mar 1959 Proposal Medallion Homes
Proposal for a motivational research study of the business communications environment in the 1980s Apr 1968 Proposal Xerox
Proposal for a motivational research study of the marketing of a new electronic calculator May 1972 Proposal
A proposal for a motivational research study of the problems of introducing color into Weston testing panels and instruments Oct 1960 Proposal Weston
Proposal for a motivational research study of the X-ray market in Venezuela Jan 1965 Proposal Westinghouse
A proposal for a motivational research study on behalf of Webcor tape recorders Sep 1964 Proposal Webcor
Proposal for a motivational research study on the depth attitudes towards the telephone c.1982 Proposal AT&T
Proposal for a motivational research study on the marketing viability of a new electronic product May 1972 Proposal Astec
A proposal for a motivational research study on Murphy television Nov 1958 Proposal Murphy
Proposal for a motivational research study on a new type of electronic calculator Jun 1971 Proposal
A proposal for a motivational research study on the sales and advertising problems of Hoffman television sets 26 Nov 1954; Dec 1954 Proposal Hoffman
A proposal for a pilot research study for M. T. E. Control Gear, Ltd. Dec 1962 Proposal M. T. E.
Proposal for a psychological analysis of the sales problems of the Dictaphone Company Dec 1947 Proposal Dictaphone
Proposal for Siemens ad test 02 May 1968 Proposal Siemens
Proposal on motivational research study for Dominion Electric Corporation 14 May 1956 Proposal Dominion
A psychological research study of the sales and advertising problems of Paravox hearing aids c.1950 Report
Rapport d'une ètude motivationnelle pilote concernant la vente des postes de television, des èlectrophones et des magnètophones Jun 1964 Report
Report of creative session: Day-Brite 14 Apr 1959 Report Day-Brite
A research study of the X-ray market in Venezuela Jun 1965 Report Westinghouse
The role of advertising in the sales of washing machines – a problem analysis and proposal for a motivational research study May 1959 Proposal
The sales and advertising problems of Paravox hearing aids - Proposal for a psychological research study Jan 1950 Proposal
Siemens proposal – motivational analysis of international and American Siemens ads 25 Sep 1970 Proposal Siemens
Stromberg-Carlson institutional advertising - a creative memo Jun 1956 Memorandum
Supplementary memorandum to Westinghouse Jul 1965 Memorandum Westinghouse
Telephone interview guide 1982 Report
Testbericht zum Styling von Portables (Kofferradios) Oct 1973 Report Philips
TV-Spot-Test "Logo Super" Sep 1974 Report
Untersuchung Vorschlag für eine Image Untersuchung beim Handel und Endverbraucher Jul 1972 Proposal Braun
Untersuchungsbericht über die Kommunikationswirkung einer BASF-Cassetten-Anzeige Mar 1973 Report
Vorschlag für die Untersuchung einer Braun-Multipage-Kampagne Nov 1972 Proposal Braun
Vorschlag für eine Motiv- und Marketingstudie über Apparate und Geräte im Haushalt 30 Jan 1970 Proposal Braun
Vorschlag für eine Motiv- und Marketingstudie über Apparate und Geräte im Haushalt 1970 Proposal Braun
Vorschlag für einen Anzeigen-Pretest des Braun Cassett Jan 1973 Proposal Braun
Vorschlag für einen motivpsychologischen Anzeigentest 08 Apr 1968 Proposal Siemens
Vorschlag für einen motivpsychologischen Broschürentest 15 Dec 1969 Proposal Siemens
Vorschlag für einen qualitativen Produkttest des Braun-Cassett-Standard im Context der konkurrierenden Batteriegeräte 13 Jan 1972 Proposal Braun
The wholesale buyer of portable typewriters: bridge or barrier to SCM sales? - proposal for a motivation study Jan 1970 Proposal
Why don't they buy computers? / a motivational research study conducted for Office Procedures magazine Aug 1960 Report MOP