A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Milapaco paper products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Milapaco paper products
Box Number	23
Report Number	628A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1955 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	Charles L. Rumrill & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Milwaukee Lace Paper Company Go to Business Biographies
Method	Interview; Observation; Test
Keywords	packaging, paper product, sales, advertising, table napkin, product personality, ideal brand model, housewife, word-of-mouth advertising, pricing, design, color, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	Proposal on Milwaukee Lace Paper, Co. A motivational research study on the size, packaging, and count of Milapaco cocktail napkins A limited research project on the personality and effectiveness of the Arco playing card salesman Suggestions from research done to date relative to product design (Milapaco)