A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of the Wagner Komb-Kleened sweepers - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of the Wagner Komb-Kleened sweepers
Box Number	36
Report Number	884A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1957 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	E. R. Wagner Manufacturing, Co.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. R. Wagner Manufacturing, Co. Go to Business Biographies
Brand	Wagner Sweepers; Vac-Aid
Method	Interview; Observation; Test
Keywords	attitude, cleaning, product development, design, advertising, promotion, housekeeping, household product, security, fear, freedom, mother, family, decision making, authority, word-of-mouth advertising, name, family, gift, cost Go to Glossary
Language	English
Document linked to	Outline of progress report on the sale and merchandising problems of Wagner carpet sweepers A motivational research study on the product, sales, and merchandising problems of the Wagner carpet sweeper A memorandum on the Wagner scrubber-waxer A pilot survey on consumer attitudes toward the Swirlaway cleaner Transcript of consultation session 5/5/59 re: flower association with the Rollermatic Additional research areas in proposed motivational research study on Wagner Komb Kleened sweepers Verbatim transcript of conference on public relations activities of E. R. Wagner: dictated September 10, 1959 Proposed motivational research study re: sweepers Letter proposal re: washer-waxer

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