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| Field name | Value |
|---|---|
| Title | A psychological survey on the effectiveness of the Quality Bakers of America advertising |
| Box Number | 7 |
| Report Number | 122F |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Food and Drink |
| Commissioned by | Quality Bakers of America Cooperative, Inc. |
| Conducted by | Institute for Research in Mass Motivations, Inc. |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Sunbeam |
| Method | Questionnaire |
| Keywords | Go to Glossary |
| Language | English |
| Additional information | Document includes mention of the following celebrities as possible candidates to endorse Sunbeam: Anne Baxter, Betty Grable, Cary Grant, Dan Dailey, Debbie Reynolds, Dennis Day, Donald O'Connor, Eddie Bracken, George Sanders, Gower Champion, Gregory Peck, Jane Powell, Howard Keel, Jeanne Crain, Marge Champion, Spencer Tracy, Stewart Granger, Tyrone Power. |
| Document linked to |
A proposal for a psychological research study on the sales and advertising problems of Bread A psychological research study on the sales and advertising problems of the Quality Bakers of America Techniques employed in Quality Bakers study Quality Bakers of America letter proposal May 13, 1952 (for study 122C) Letter proposal to Quality Bakers of America, June 22, 1959, re: Sunbeam bread slogan |