The full content of this document is only available to subscribing institutions. More information can be found via

Title Chicago Tribune study: Part II: From numbers to people
Box Number 2
Report Number 52.2
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Conducted by Ernest Dichter
Place New York, U.S.A.
Brand Chicago Tribune
Language English
Document linked to A psychological study of the personality of the Chicago Tribune
Chicago Tribune study: Part I: What are the real goals of an advertising program
Chicago Tribune study: Part III: Not the amount of lineage but the intention behind it
Proposal for a research Study on the adequacy of advertising placed in the Chicago Tribune