Don Lee presentation - first draft - Market Research and American Business, 1935-1965

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Field name	Value
Title	Don Lee presentation - first draft
Box Number	13
Report Number	353.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Supporting Material
Industry	Broadcasting
Commissioned by	Mutual Don Lee Broadcasting System
Company	Mutual Don Lee Broadcasting System Go to Business Biographies
Brand	Don Lee; Mutual Broadcasting System
Keywords	radio advertising, radio station, brand association, product personality, sales, brand association, product personality, women, female consumer, shopping, retail, trust Go to Glossary
Language	English
Document linked to	Proposal for a research study on the personality of the Mutual Don Lee Broadcasting System The fourth dimension in advertising effectiveness The third dimension - the depth of the selling penetration of an advertising medium