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Field name | Value |
---|---|
Title | Etude psychologique des Grands Magasins du Printemps |
Box Number | 46 |
Report Number | 1020C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Retail and Wholesale |
Commissioned by | Grand Magasin du Printemps |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Printemps |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | French |
Document linked to |
The competitive personality of Printemps and the effectiveness of its advertising - a creative problem analysis and proposal for a motivational research study Rapport prèliminaire rèlatif à l'ètude psychologique des Grands Magasins de Printemps Indicated research areas for a motivational research study for the Printemps department stores |