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Title Proposal for a research study on the adequacy of advertising placed in the Chicago Tribune
Box Number 2
Report Number 52A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Conducted by Ernest Dichter
Place New York, U.S.A.
Brand Chicago Tribune
Method Interview; Case Study
Language English
Document linked to A psychological study of the personality of the Chicago Tribune
Chicago Tribune study: Part I. What are the real goals of an advertising program
Chicago Tribune study: Part II. From numbers to people
Chicago tribune study: Part III: Not the amount of lineage but the intention behind it