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Field name | Value |
---|---|
Title | How to make more people drink tea - a psychological research study |
Box Number | 6 |
Report Number | 102C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | Leo Burnett Company |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Method | Interview; Test; Observation |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Letter re: Tea drinking Tea today in the U. S. A A psychological ad effectiveness test on a tea competitor |