A psychological ad effectiveness test on a tea competitor - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological ad effectiveness test on a tea competitor
Box Number	6
Report Number	102F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1951 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Leo Burnett Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Brand	Chase & Sanborn; Borden's; Nescafè; A & P
Method	Interview; Test
Keywords	tea, coffee, drink, beverage, drinking custom flavor, advertisement effectiveness test, competitor analysis, men, flavor, masculinity, women, female consumer, femininity Go to Glossary
Language	English
Document linked to	Letter re: Tea drinking How to make more people drink tea - a psychological research study Tea today in the U. S. A