The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
Field name | Value |
---|---|
Title | Proposal for a motivational research study of the sales, advertising, and merchandising problems of the May Company's Wilshire Boulevard store |
Box Number | 26 |
Report Number | 717A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Retail and Wholesale |
Commissioned by | May Department Stores Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | May |
Method | Interview; Observation; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A psychological research study of consumers' and employees' attitudes toward the May Company Wilshire Boulevard store |