The sales and packaging problems of Knorr products in Holland - Market Research and American Business, 1935-1965

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Field name	Value
Title	The sales and packaging problems of Knorr products in Holland
Box Number	39
Report Number	900.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1958 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Knorr Nährmittel AG.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Knorr Nährmittel AG Go to Business Biographies
Brand	Knorr
Method	Interview; Test
Keywords	sauce, soup, spice, brand association, brand awareness, brand choice, brand loyalty, marketing, canned food, consumer, customer profiling, packaging, war, social status, brand preference Go to Glossary
Language	English
Document linked to	Vorschlag zu einer Motiv-Unterauchung über die Gegenwärtige Persönlichkeit de "Knorrli" in der Schweiz Motivational research study on Knorr soup: Verkaufs-und Werbungsprobleme der Knorr Suppen