Vorschlag zu einer Motiv-Unterauchung über die Gegenwärtige Persönlichkeit de "Knorrli" in der Schweiz - Market Research and American Business, 1935-1965

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Field name	Value
Title	Vorschlag zu einer Motiv-Unterauchung über die Gegenwärtige Persönlichkeit de "Knorrli" in der Schweiz
Box Number	39
Report Number	900A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	28 Jan 1959 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Knorr Nährmittel AG.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Knorr Nährmittel AG Go to Business Biographies
Brand	Knorr
Keywords	mascot, logo, sauce, soup, spice, brand association, brand awareness, brand choice, brand loyalty, marketing, canned food, consumer Go to Glossary
Language	German
Document linked to	Motivational research study on Knorr soup: Verkaufs-und Werbungsprobleme der Knorr Suppen The sales and packaging problems of Knorr products in Holland