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Field name | Value |
---|---|
Title | Progress report for Lucky Tiger hair tonic… |
Box Number | 48 |
Report Number | 1046B |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Hair and Beauty |
Commissioned by | Lucky Tiger Manufacturing Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Lucky Tiger |
Method | Focus Group; Interview |
Keywords | Go to Glossary |
Language | English |
Additional information | Full title: Progress report for Lucky Tiger hair tonic / an evaluation of the symbolic content of Lucky Tiger as manifested in brand name package communication and other graphic material -- with direction for improvement in the symbolic appeals |
Document linked to |
Lucky Tiger manufacturing company A motivational pilot study on new directions for the sales, merchandising and advertising of Lucky Tiger hair tonic Problem analysis and proposal for a motivational research study aimed at increasing the popularity of the crew cut |