A motivational pilot study on new directions for the sales, merchandising and advertising of Lucky Tiger hair tonic - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational pilot study on new directions for the sales, merchandising and advertising of Lucky Tiger hair tonic
Box Number	48
Report Number	1046D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1958 Find out more about this year
Document Type	Pilot Study
Industry	Hair and Beauty
Commissioned by	Lucky Tiger Manufacturing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Lucky Tiger Manufacturing Company Go to Business Biographies
Brand	Lucky Tiger
Method	Interview; Test
Keywords	brand choice, name, corporate image, signs and symbols, symbolism, logo, color, marketing, promotion, hair product, male consumer, masculinity, femininity, gender, modernity, teenager, teenage consumer, odor, packaging, brand awareness, radio advertising, old fashioned, shampoo Go to Glossary
Language	English
Document linked to	Lucky Tiger manufacturing company Progress report for Lucky Tiger hair tonic… Problem analysis and proposal for a motivational research study aimed at increasing the popularity of the crew cut