The full content of this document is only available to subscribing institutions. More information can be found via

Title A proposal for a motivational research study on the present image of The Toronto Globe and Mail among readers and advertisers
Box Number 74
Report Number 1632A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by Globe and Mail
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Globe and Mail
Method Interview; Test
Language English
Document linked to A motivational research study of the present image of the Toronto Globe and Mail