The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk
If you believe you should have access to this document, click here to Login.
| Field name | Value |
|---|---|
| Title | How to make more people drink tea - a psychological research study |
| Box Number | 6 |
| Report Number | 102C |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Food and Drink |
| Commissioned by | Leo Burnett Company |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Method | Interview; Test; Observation |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Letter re: Tea drinking Tea today in the U. S. A A psychological ad effectiveness test on a tea competitor |