Memorandum on a revised study proposal - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memorandum on a revised study proposal
Box Number	50
Report Number	1111.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	17 Aug 1959 Find out more about this year
Document Type	Memorandum
Industry	Financial Services
Commissioned by	American Express Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Express Company Go to Business Biographies
Brand	American Express
Method	Test; Interview
Keywords	credit card, finance, money, savings, credit card, corporate image, promotion, marketing, brand choice, brand awareness, security, reputation, psychometric testing Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study aimed at creating leadership position for the American Express credit card plan Proposal for a motivational research study aimed at creating leadership position for the American Express credit card plan