Outline of progress report on the sale and merchandising problems of Wagner carpet sweepers - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	Outline of progress report on the sale and merchandising problems of Wagner carpet sweepers
Box Number	36
Report Number	884B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1957 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	E. R. Wagner Manufacturing, Co.
Conducted by	Ernest Dichter SA
Place	Croton-on-Hudson, New York
Company	E. R. Wagner Manufacturing, Co. Go to Business Biographies
Brand	Wagner; Bissell
Method	Interview; Test; Focus Group
Keywords	attitude, cleaning, housekeeping, household product, product personality, family, gift, advertising, brand awareness, sales, status, product development Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of the Wagner Komb-Kleened sweepers A motivational research study on the product, sales, and merchandising problems of the Wagner carpet sweeper A memorandum on the Wagner scrubber-waxer A pilot survey on consumer attitudes toward the Swirlaway cleaner Transcript of consultation session 5/5/59 re: flower association with the Rollermatic Additional research areas in proposed motivational research study on Wagner Komb Kleened sweepers Verbatim transcript of conference on public relations activities of E. R. Wagner: dictated September 10, 1959 Proposed motivational research study re: sweepers Letter proposal re: washer-waxer

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