Proposal for psychological research study on sales and advertising problems of Continental Oil, Co. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for psychological research study on sales and advertising problems of Continental Oil, Co.
Box Number	7
Report Number	118.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1953 Find out more about this year
Document Type	Proposal
Industry	Energy and Utilities
Commissioned by	Benton and Bowles, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	Continental Oil Company Go to Business Biographies
Brand	Conoco
Method	Test
Keywords	gasoline, petrol, petroleum, service station, car, automobile, quality, buyer motivation, brand differentiation, product personality, advertising, employee attitude, customer profiling, testing Go to Glossary
Language	English
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