Proposed motivational research study re: sweepers - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposed motivational research study re: sweepers
Box Number	37
Report Number	884.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	16 Apr 1957 Find out more about this year
Document Type	Memorandum; Proposal
Industry	Cleaning Products
Commissioned by	E. R. Wagner Manufacturing Co.
Conducted by	Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	E. R. Wagner Manufacturing, Co. Go to Business Biographies
Method	Interview
Keywords	house cleaning, housekeeping, household product, hotel, cost Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of the Wagner Komb-Kleened sweepers Outline of progress report on the sale and merchandising problems of Wagner carpet sweepers A motivational research study on the product, sales, and merchandising problems of the Wagner carpet sweeper A memorandum on the Wagner scrubber-waxer A pilot survey on consumer attitudes toward the Swirlaway cleaner Transcript of consultation session 5/5/59 re: flower association with the Rollermatic Additional research areas in proposed motivational research study on Wagner Komb Kleened sweepers Verbatim transcript of conference on public relations activities of E. R. Wagner: dictated September 10, 1959 Letter proposal re: washer-waxer