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|Title||The buying habits of the Esquire-magazine reader|
|Library||Hagley Museum and Library|
|Copyright||Hagley Museum and Library|
|Date||Find out more about this year|
|Commissioned by||Esquire, the Magazine for Men|
|Conducted by||Ernest Dichter|
|Place||New York, U.S.A.|
|Company||Go to Business Biographies|
|Keywords||Go to Glossary|
|Document linked to||
A motivational research study of the new Esquire: magazine of "shared excitement"
Proposals re: a study "to influence the advertiser to take a second look at the new Esquire"
Letter to Samuel Ferber outlining the basic points of the motivational research study
Our method, procedure and sample for a motivational research study for Esquire Magazine
Esquire and the college market, the automobile market and the egg-head market