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Title The buying habits of the Esquire-magazine reader
Box Number 1
Report Number 3
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry General
Commissioned by Esquire, the Magazine for Men
Conducted by Ernest Dichter
Place New York, U.S.A.
Brand Esquire
Method Questionnaire; Interview
Language English
Document linked to A motivational research study of the new Esquire: magazine of "shared excitement"
Proposals re: a study "to influence the advertiser to take a second look at the new Esquire"
Letter to Samuel Ferber outlining the basic points of the motivational research study
Our method, procedure and sample for a motivational research study for Esquire Magazine
Esquire and the college market, the automobile market and the egg-head market