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Title Our method, procedure and sample for a motivational research study for Esquire Magazine
Box Number 1
Report Number 3.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing
Commissioned by Esquire Magazine
Conducted by Institute for Motivational Research, Inc.
Brand Esquire
Method Interview
Language English
Document linked to A motivational research study of the new Esquire: magazine of "shared excitement"
Proposals re: a study "to influence the advertiser to take a second look at the new Esquire"
Letter to Samuel Ferber outlining the basic points of the motivational research study
Esquire and the college market, the automobile market and the egg-head market
The buying habits of the Esquire-magazine reader