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Title The difficulty of selling Christmas cards in August: A psychological analysis
Box Number 4
Report Number 71.1
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing; Retail and Wholesale
Conducted by Ernest Dichter
Place New York, U.S.A.
Language English
Document linked to Proposal for a research study of the sales and advertising problems of The Harry Doehla Company
Proposal for a study of labor-management problems at the Doehla Greeting Cards Company
A psychological analysis of the sales and advertising problems of the Doehla Greeting Card Company
Memo from Dr. Dichter to Dr. Harry Doehla
An experimental study on "What makes a good greeting card."