Reports covering healthcare and pharmaceuticals document an industry which was nearly exploding with new inventions and products, many of which still exist today. One report explores how to overcome psychological barriers to synthetic vitamins, A psychological research study on the sales and advertising problems of One-a-Day, while another report is interested in female attitudes towards “the pill”, Proposal for a motivational research study on the attitudes of women toward the use of oral contraceptives. Limmits, a brand of dieting products, sought to discover why overweight people don’t diet, A proposal for a psychological investigation on why many overweight people do not diet with emphasis on the sales and marketing potentialities of Limmits. One of the suggestions in the report was to “make them anxious (concerned) about the problem.”

Businesses operating within the healthcare and pharmaceuticals industries were keen to understand the motivational psychology of doctors and patients alike. One report, commissioned by a pharmaceutical corporation, sought to learn about doctor’s attitudes to female medical disorders, Memorandum on physicians' attitudes towards the treatment of female disorders. Another, commissioned by a manufacturing company specialising in foot care products, is entitled, How to face feet - a motivational research study of foot sufferers. More general reports explored healthcare from non-sales perspectives. Medical ethics sought to explore, on a psychological level, the difference between doctors’ and patients’ attitudes to medical ethics.