Title |
Date |
Document Type |
Brand |
|
Addendum to proposal for a motivational research study of the contraceptive market
|
13 Dec 1961
|
Proposal
|
Youngs
|
The adolescent soap market: development of soap attitudes in young women and girls with specific reference to Palmolive soap
|
c.1950
|
Report
|
Palmolive Soap
|
Aftershave conception test
|
Feb 1972
|
Report
|
Braun
|
Analysis of four Listerine ads and their component elements
|
Oct 1959
|
Report
|
Listerine
|
An analysis of the motivating response patterns to the use of the jingle in Listerine television commercials
|
Aug 1959
|
Report
|
Listerine
|
Analysis of a panel session on mouthwash
|
Dec 1961
|
Report
|
Isodine
|
Attitudinal questions to discriminate types of tampon users
|
Oct 1973
|
Report
|
Johnson & Johnson
|
Battery of projective techniques and psychological tests: designed for phase II of a motivation research study on developing a market for tampon products
|
Oct 1972
|
Supporting Material
|
|
Bericht über eine psychologische Anzeigenuntersuchung des Braun Sixtant 6006
|
Feb 1973
|
Report
|
Braun
|
Bericht über einen Anzeigentest von zwei Kampagnen für den Braun Cassett für Unterwegs
|
Apr 1973
|
Report
|
Braun
|
Bericht über einen Tampon-Anzeigen-Test für Camelia
|
Nov 1972
|
Report
|
Camelia
|
Bericht über einen Tampon-Anzeigen-Test, speziell Mischverwenderinnen-Anzeigen-Pretest für Camelia
|
Jun 1973
|
Report
|
Camelia
|
Bericht zu einem Anzeigen-Pretest für Camelia-Produkte
|
Nov 1968
|
Report
|
Camelia
|
Bericht zu einem Anzeigen-Test für den Braun Sixtant 6006
|
Feb 1972
|
Report
|
Braun
|
Bericht zu einem Copytest für Binaca
|
Nov 1972
|
Report
|
Binaca
|
Bericht zu einem Packungstest für die Tempo-Produktfamilie
|
Dec 1971
|
Report
|
Tempo
|
Bericht zu einem Packungstest für Moltex
|
Sep 1971
|
Report
|
Moltex
|
Bericht zu einem Pre-Test über Camelia Perfecta in Frankreich
|
Apr 1968
|
Report
|
Camelia
|
Bericht zu einem psychologischen Anzeigen-Konzeptiontest für Bess
|
Dec 1969
|
Report
|
Bess
|
Bericht zu einem psychologischen Anzeigentest "Reine Rasur"
|
Jul 1972
|
Report
|
|
Bericht zu einen Anzeigen-Pretest für Camelia-intimspray
|
Aug 1969
|
Report
|
Camelia
|
Bericht zu einen Anzeigenstest für Bess
|
Sep 1968
|
Report
|
Bess
|
Bericht zu einen Anzeigenstest für Tempo Taschentücher
|
Dec 1968
|
Report
|
Tempo
|
Bericht zu einer Motiv- und Imagestudie über Camelia in der Schweiz
|
Dec 1969
|
Report
|
Camelia
|
Bericht zu einer Motiv- und Imagestudie über Camelia-Record auf dem deutschen Markt
|
Apr 1970
|
Report
|
Camelia
|
Bericht zu einer Motiv- und Marketingstudie über die Tempo - Produktfamilie
|
Feb 1970
|
Report
|
Tempo
|
Bericht zu einer Motiv- und Marketingstudie zur Position der Marken Wilkinson und Gillette
|
Oct 1969
|
Report
|
Wilkinson Sword; Gillette
|
Bericht zu einer Motiv- und Produktkonzeptionsstudie über Feinseifen, speziell über "männlich" konzipierte Feinseifen
|
Sep 1968
|
Report
|
Wilkinson Sword
|
Bericht zu einer Motiv- und Produktstudie über Rasier-Kosmetik speziell ein Nachrasier-Pflegemittel
|
Mar 1969
|
Report
|
Wilkinson Sword
|
Bericht zu einer Motiv- und Produktstudie über Rasier-Kosmetik, speziell eine Nachrasier-Pflegemittel
|
Mar 1969
|
Report
|
Wilkinson Sword
|
Bericht zu einer Motivleitstudie über Tampons, speziell Camelia-Tampons
|
Nov 1969
|
Report
|
Camelia
|
Bericht zu einer Motivstudie im Bereich der Zahnpflege und der fluorhaltigen Zahnpasten
|
Nov 1967
|
Report
|
Sunlight
|
Bericht zu einer Motivstudie über Nonwoven-Slips
|
1970
|
Report
|
Camelia
|
Bericht zu einer Packungs- und Farbstudie für bunte Tempo- Taschentücher
|
Nov 1971
|
Report
|
Tempo
|
Camelia-Anzelgentest in Frankreich
|
09 Feb 1968
|
Memorandum
|
Camelia
|
Color and paper napkins
|
Nov 1955
|
Report
|
Scott
|
Color and paper towels
|
Nov 1955
|
Report
|
Scott
|
Comparative study on three Kleenex surveys conducted by Ernest Dichter, Inc.
|
|
Report
|
Kleenex
|
Creative analysis of MRP responses to three Lifebuoy commercials
|
Nov 1962
|
Report
|
Lifebuoy
|
A creative memo on the advertising problems of toilet paper
|
Oct 1959
|
Memorandum
|
|
A creative memo on the advertising problems of toilet paper
|
Oct 1959
|
Memorandum
|
|
A creative memo on the advertising problems of toilet paper
|
Feb 1957
|
Memorandum
|
|
A creative memorandum on Kotams
|
Jul 1962
|
Memorandum
|
Kotams
|
Creative memorandum on Listerine mouthwash
|
Jan 1964
|
Memorandum
|
Listerine
|
Creative memorandum on the U.S. tampon market
|
Jun 1966
|
Memorandum
|
Beecham
|
A creative problem analysis and proposal for a motivational research study of problems faced by the diaper service industry
|
May 1957
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Powder Room facial tissue
|
Sep 1957
|
Report
|
|
A creative problem analysis and suggested areas of research on Flambeau and other Faberge perfumes and colognes
|
Dec 1956
|
Report
|
Faberge
|
A creative psychological research report on the sales and advertising problems of Zee toilet paper
|
Jul 1953
|
Report
|
Zee
|
Creative research memo on Zellerbach paper napkins
|
Jun 1953
|
Memorandum
|
Chiffon
|
Current attitudes of dentists toward Broxodent - a pilot motivational research study
|
Jan 1963
|
Report
|
General Electric; Broxodent
|
Design-Test des Braun-Cassett-Standard
|
May 1972
|
Report
|
Braun
|
Developing a market for tampon products: phase II of a motivation research study
|
Mar 1973
|
Report
|
Modess; Tampax
|
Developing a market for tampon products: a proposal for phase I of a motivation research study
|
May 1972
|
Proposal
|
|
Developing a market for tampon products: a proposal for phase II of a motivation research study
|
Aug 1972
|
Proposal
|
|
Developing a market for tampon products: report on phase I of a motivation research study
|
Aug 1972
|
Report
|
|
Dial soap
|
14 Apr 1952
|
Memorandum
|
Dial
|
Duftnoten- und Packungstest für Camelia Intim-Spray in Frankreich
|
Apr 1969
|
Report
|
Camelia
|
Eiltest XTR 7 (Akzeptanz-/ Anzeigentest)
|
Jun 1972
|
Report
|
Braun
|
Endgültiger Vorschlag für einen Packungstest Lavex
|
13 Jun 1969
|
Proposal
|
Camelia
|
English translation of "Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France"
|
1959
|
Report
|
|
Erster Fortschrittsbericht zu einer Motiv- und Marketing-Strategiestudie über das BAC-Sortiment
|
Apr 1965
|
Report
|
Bac
|
Etude Colgate
|
1961
|
Report
|
Colgate
|
Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France
|
May 1959
|
Report
|
|
Executive summary of motivational research findings on color in Scott napkins and towels
|
|
Report
|
Scott
|
Executive summary of motivational research findings on color in Scott toilet and facial tissue (in three sections)
|
Oct 1955
|
Report
|
Scott
|
An experimental research study of the sales and advertising problems of Colgate toothpaste
|
May 1950
|
Report
|
Colgate
|
Fortschrittsbericht zu einer Motivstudie über Kemdex
|
Apr 1963
|
Report
|
Kemdex
|
Grundlagenstudie über das Batterierasieren
|
Apr 1973
|
Report
|
Braun
|
Inserattest BAC
|
Oct 1972
|
Report
|
BAC
|
Kleenex ad effectiveness test conducted by Dr. Ernest Dichter, psychological consultant
|
1951
|
Report
|
Kleenex
|
Kleenex ad test
|
Nov 1951
|
Report
|
Kleenex
|
Kleenex test: Little Lulu – "timely tips" (called ad #1) and "comic strip" (called Ad #2)
|
Sep 1951
|
Report
|
Kleenex
|
Kombinierter Namens- und Produkttest des Lloyd Ressler, Exklusiv und Exklusiv Akku
|
Aug 1972
|
Report
|
|
Kotex ad
|
c.1952
|
Report
|
Kotex
|
Letter outlining study re: electric toothbrush
|
16 Sep 1959
|
Letter
|
Broxodent
|
Letter proposal for attitudinal questions to discriminate types of tampon users
|
Oct 1973
|
Memorandum; Proposal
|
|
Letter proposal on Listerine
|
16 Jun 1959
|
Letter
|
Listerine
|
Letter proposal on toilet tissue
|
17 Jun 1959
|
Letter
|
Scott
|
Letter proposal to Colgate Palmolive, Co. re: new products (toilet articles)
|
04 Nov 1959
|
Proposal; Letter
|
|
Letter re: pilot research study on Hudson facial tissues
|
23 Jan 1958
|
Letter
|
Hudson
|
Letter-proposal for ad and packaging test on "Camelia intim-spray" and towelettes in Germany
|
13 Jun 1969
|
Letter
|
Camelia
|
Marketing "Baby's Bidette" - a report of preliminary findings based on a panel session
|
Mar 1971
|
Report
|
Baby Bidette
|
Marketing colored condoms: a motivational research study
|
Aug 1973
|
Report
|
Trojan
|
Marketing condoms in today's society: a motivational research study
|
May 1973
|
Report
|
Trojan
|
Memo on Kleenex
|
18 Sep 1951
|
Memorandum
|
Kleenex
|
Memo on library research conducted as a preliminary step in a motivational research study of problems faced by the diaper service industry
|
Jun 1957
|
Memorandum
|
|
Memo on three Gem cartoons
|
13 Feb 1953
|
Memorandum
|
Gem
|
Memorandum re: Kleenex
|
13 Nov 1951
|
Memorandum
|
Kleenex
|
Memorandum to Vick Chemical Company re: "Quest"
|
18 Nov 1969
|
Memorandum
|
Quest
|
Motiv- und Marketingstudie über Papiertücher in Frankreich
|
May 1970
|
Report
|
Tempo
|
The motivating response patterns to a Maclean's "tongue test" commercial
|
Jul 1958
|
Report
|
Maclean's
|
The motivating response patterns to a Maclean's toothpaste commercials
|
Nov 1958
|
Report
|
Maclean's
|
A motivational research study of the sales, advertising, and merchandising problems of Broxodent
|
Jun 1960
|
Report
|
Broxodent
|
A motivational research study on color trends in Scott paper products: a preliminary statement of our main findings about colors in toilet and facial tissues
|
Sep 1955
|
Report
|
Scott
|
A motivational research study on rubber contraceptives
|
Sep 1961
|
Report
|
Durex
|
A motivational research study on the sales and advertising problems of Lifebuoy
|
1955
|
Report
|
Lifebuoy; Dial
|
A motivational research study on the sales and advertising problems of Lux toilet soap in Canada
|
May 1956
|
Report
|
Lux
|
MRP creative analysis of the motivating response patterns to five Arrid television commercials
|
Aug 1957
|
Report
|
Arrid
|
MRP creative analysis of the motivating response patterns to three Listerine television commercials
|
Jan 1958
|
Report
|
Listerine
|
MRP report on the Hudson 20-second toilet tissue commercial
|
Mar 1959
|
Report
|
Hudson
|
Namenstest für einen farbigen Braun-Rasierer
|
May 1972
|
Report
|
Braun
|
Negative feelings re: diapers
|
04 Sep 1957
|
Letter
|
|
New marketing opportunities in men's personal deodorants - a proposal for a motivation action plan
|
Jul 1970
|
Proposal
|
|
New marketing opportunities in men's personal hygiene products - a motivational research study
|
Jan 1971
|
Report
|
|
A new role for the diaper service industry / a motivational research study
|
Dec 1957
|
Report
|
|
Packungsstudie für den Braun Cassett
|
Dec 1971
|
Report
|
Braun
|
Packungstest Lavex
|
Sep 1969
|
Report
|
Camelia
|
Pilot research project regarding Bon Dent denture cleanser
|
Nov 1960
|
Report
|
Bon Dent
|
A pilot study on the psychological problems involved in the sales and advertising of men's toiletries
|
Mar 1953
|
Pilot Study
|
Mennen
|
The place of the condom in the present cultural climate
|
Jul 1962
|
Report
|
Youngs
|
Preliminary findings based on an exploratory project for a projected mouthwash product by Lever Brothers
|
11 Feb 1963
|
Memorandum
|
|
A preliminary summary of the research findings concerning the introduction and sale of electric toothbrushes, in France
|
Mar 1959
|
Report
|
|
The present climate of mouthwash use and the potentials for a new mouthwash
|
Jan 1963
|
Report
|
|
Progress report of a motivational research study for the diaper service industry
|
09 Sep 1957
|
Report
|
|
Projet pour une ètude des motivations prèparèe pour les Grandes Huileries Bordelaises - Soap in Morocco
|
Oct 1958
|
Report
|
|
Proposal for a motivation action plan on after-shave lotions
|
May 1970
|
Proposal
|
Gillette
|
Proposal for a motivational research study aimed at developing brand preference for Hudson toilet tissue
|
Nov 1958
|
Proposal
|
Hudson
|
Proposal for a motivational research study aimed at expanding the sale of Listerine through new advertising appeals
|
Aug 1958
|
Proposal
|
Listerine
|
A proposal for a motivational research study for the Chiffon brand table napkins, facial tissues and bathroom tissue
|
May 1958
|
Proposal
|
Chiffon
|
A proposal for a motivational research study of the contraceptive market
|
Nov 1961
|
Proposal
|
Youngs
|
Proposal for a motivational research study of French consumer attitudes toward Lifebuoy soap in Canada
|
Aug 1964
|
Proposal
|
Lifebuoy
|
Proposal for a motivational research study on fluoridated toothpaste
|
10 Jul 1967
|
Proposal
|
Sunlight
|
A proposal for a motivational research study on the marketing and sales of Remington electric shavers
|
Dec 1962
|
Proposal
|
Remington; Lektronic
|
A proposal for a motivational research study on the marketing and sales potentials of the Schick Krona double edge razor blades
|
Nov 1962
|
Proposal
|
Schick
|
Proposal for a motivational research study on marketing colored condoms
|
May 1973
|
Proposal
|
Trojan
|
Proposal for a motivational research study on marketing condoms in today's society
|
Nov 1972
|
Proposal
|
Trojan
|
A proposal for a motivational research study on the motivations of dentifrice purchase
|
Jun 1962
|
Proposal
|
Gibbs
|
Proposal for a motivational research study on the problems of a new mouthwash
|
Oct 1962
|
Proposal
|
|
Proposal for a motivational research study on the psychology of dentifrice uses and related products
|
24 Mar 1978
|
Proposal
|
Aim; Close-Up; Pepsodent
|
Proposal for a motivational research study on the sales and advertising problems of Ammident
|
May 1954
|
Proposal
|
Ammident
|
Proposal for a motivational research study to determine how Colgate can most successfully enter the deodorant market with a new product
|
May 1958
|
Proposal
|
|
A proposal for a package test study for the Chiffon brand table napkins, facial tissues, and bathroom tissue
|
Apr 1958
|
Proposal
|
Chiffon
|
Proposal for a psychological analysis of the sales and advertising problems connected with shaving products
|
19 Dec 1952
|
Proposal
|
Gem
|
Proposal for a psychological analysis of the sales and advertising problems of the Personna Blade Company, Inc.
|
Mar 1948
|
Proposal
|
|
Proposal for a psychological analysis of the sales and advertising problems of Swan
|
Apr 1948
|
Proposal
|
Swan
|
A proposal for a psychological research study on the sales and advertising problems of Mennen baby oil, lotion and baby powder
|
Mar 1953
|
Proposal
|
Mennen
|
Proposal for a psychological study of Arrid
|
c.1950
|
Report
|
Arrid
|
Proposal for a psychological survey on protective contraceptives
|
|
Proposal
|
Durex
|
A proposal for a psychologically orientated market research investigation of the toilet tissue market
|
c.1960
|
Proposal
|
Delsey
|
A proposal for a psychologically orientated market survey on dentifrice
|
1961
|
Proposal
|
Gibbs
|
Proposal for a research analysis of two Lifebuoy commercials
|
03 Jul 1962
|
Letter; Proposal
|
Lifebuoy
|
Proposal for a survey of dentists' attitudes toward Broxodent
|
Jun 1962
|
Proposal
|
General Electric; Broxodent
|
Proposal re: possible research project on Listerine
|
28 Mar 1958
|
Proposal
|
Listerine
|
A proposed research outline plan for Schick Safety Razor Company
|
|
Proposal
|
Schick
|
Proposition pour une ètude sur la brosse à dents "Broxodent"
|
1958
|
Proposal
|
Broxodent
|
A psychological analysis of interviews conducted with twelve "Strike It Rich" applicants
|
Aug 1952
|
Report
|
Colgate
|
A psychological analysis of the sales and advertising problems of Swan Soap
|
Aug 1948
|
Report
|
Swan
|
A psychological approach to the problem of soap-buying
|
1952
|
Report
|
|
A psychological research study for the sales and advertising problems of Personna
|
c.1952
|
Report
|
|
A psychological research study on the sales and advertising problems of Dial soap
|
Sep 1952
|
Report
|
Dial
|
A psychological study of the deodorant market and opportunities for new product developments
|
Jan 1959
|
Report
|
Veto
|
A psychological study on the sales and advertising problems of Gem
|
Mar 1953
|
Report
|
Gem
|
The psychology and motivations of shaving - a creative memorandum
|
Apr 1967
|
Memorandum
|
|
Rahmenangebot zu einem Anzeigen-Pretest für Camelia-Produkte
|
24 Jul 1968
|
Report
|
Camelia
|
Report on focus group sessions: findings on the new Armour-Dial soap
|
c.1975
|
Report
|
Armour-Dial
|
Research memo on Colgate's Gardol announcement ads
|
27 Nov 1953
|
Memorandum
|
Colgate
|
Resistance still to be conquered - a motivational research study of the Broxodent automatic toothbrush
|
Mar 1966
|
Report
|
Broxodent
|
The sales and advertising problems of Colgate Dental Cream - Proposal for a psychological research study
|
Dec 1949
|
Proposal
|
Colgate
|
The sales and advertising problems of Colgate dentifrice: Proposal for a psychological research study for the Colgate Palmolive Peet Company
|
Dec 1949
|
Proposal
|
Colgate
|
The sales and advertising problems of Colgate dentifrice: Proposal for a psychological research study for the Colgate Palmolive Peet Company
|
Aug 1949
|
Proposal
|
Colgate
|
The sales potentials for ammoniated dentifrice: Proposal for a psychological research study for the Colgate Palmolive Peet Company
|
Mar 1949
|
Proposal
|
Colgate
|
Sales, marketing and advertising problems of spray deodorant for men - proposal for a psychological research study for the Mennen Company
|
Nov 1950
|
Proposal
|
Mennen
|
Schlussbericht zu einer Motiv- und Marketing-Studie über das BAC-Sortiment
|
Jun 1965
|
Report
|
Bac
|
Schlussbericht zu einer Motivstudie über Kemdex
|
Aug 1963
|
Report
|
Kemdex
|
Selecting a new name for Baby Bidette – a pilot motivational research study
|
Sep 1971
|
Report
|
Baby Bidette
|
Selecting a new name for Baby Bidette – a proposal for a motivation research study
|
May 1971
|
Proposal
|
Baby Bidette
|
Strengthening the market for Modess and Stayfree sanitary napkins: a proposal for phase I of a motivational research study
|
Jun 1972
|
Proposal
|
Modess; Stayfree
|
Strengthening the market for Modess and Stayfree sanitary napkins: a proposal for phase I of a motivational research study
|
Jun 1972
|
Proposal
|
Modess; Stayfree
|
Strengthening the market for Modess and Stayfree sanitary napkins: report on phase I of a motivation research study
|
Oct 1972
|
Report
|
Modess; Stayfree
|
A summary of highlights from the motivational research study on Broxodent in France
|
Jul 1959
|
Report
|
Broxodent
|
Summary of key findings at progress report: marketing condoms in today's society
|
Jan 1973
|
Report
|
Trojan
|
A summary of our major findings on present attitudes towards contraceptive devices
|
Jun 1962
|
Report
|
Youngs; Trojan
|
Summary of a psychological research study on the sales and advertising problems of Palmolive soap
|
Mar 1952
|
Report
|
|
Summary of three focused group sessions on non-white shaving creams
|
1972
|
Report
|
|
Summary of three focused group sessions on non-white shaving creams
|
Apr 1972
|
Report
|
|
Supplement to the motivational research study of the sales, advertising, and merchandising problems of Broxodent
|
18 May 1962
|
Report
|
Broxodent
|
Temporary progress report on the psychological analysis of the sales and advertising problems of Swan Soap
|
|
Report
|
Swan
|
Verschlag zu einer Motiv- und Marketingstudie über die Tempo - Produktfamilie
|
04 Jun 1969
|
Proposal
|
Tempo
|
Vorschlag für eine Motiv-Leitstudie über Pre- und After-Shave-Kosmetik, speziell über eine sog. Nachrasier-Crème
|
1969
|
Proposal
|
Wilkinson Sword
|
Vorschlag für eine psychologische Anzeigenuntersuchung
|
13 Apr 1972
|
Proposal
|
Braun
|
Vorschlag für eine qualitative Untersuchung über Braun Rasierwasser-Produktkonzeptionen
|
20 Oct 1971
|
Proposal
|
Braun
|
Vorschlag für einen Anzeigen-Pretest des Braun Cassett
|
Jan 1973
|
Proposal
|
Braun
|
Vorschlag für einen Gebrauchsvergleichstest des Braun Sixtant 6006 und Philips XTR 7
|
Jun 1972
|
Proposal
|
Braun; Philips
|
Vorschlag für einen Namenstest über Camelia- bzw. Moltex-Windeleinlagen
|
18 Aug 1970
|
Proposal
|
Camelia
|
Vorschlag für einen qualitativen Produkttest des Braun-Cassett-Standard im Context der konkurrierenden Batteriegeräte
|
13 Jan 1972
|
Proposal
|
Braun
|
Vorschlag zu einem Anzeigentest für Bess
|
|
Proposal
|
Bess
|
Vorschlag zu einem Duftnoten- und Packungstest für Camelia Intim-Spray in Italien
|
12 Aug 1970
|
Proposal
|
Camelia
|
Vorschlag zu einem Duftonten- und Packungstest für Camelia Intim-Spray in Frankreich
|
15 Jan 1969
|
Proposal
|
Camelia
|
Vorschlag zu einem Packungstest für Tempo
|
1971
|
Proposal
|
Tempo
|
Vorschlag zu einer Motiv- und Imagestudie für Camelia in der Schweiz
|
07 Oct 1969
|
Proposal
|
Camelia
|
Vorschlag zu einer Motiv- und Marketing-Strategiestudie über das BAC-Sortiment
|
1964
|
Proposal
|
Bac
|
Vorschlag zu einer Motiv- und Marketingstudie über die Tempo - Produktfamilie
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09 Apr 1969
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Proposal
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Tempo
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Vorschlag zu einer Motiv- und Marketingstudie über Hygiene-Papiere: Die verbraucherpsychologischen Voraussetzungen fur eine optimale Marketing- und Werbepolicy für Hygiene-Papiere im Haushalt und im Betrieb und für neue Produktentwicklungen auf dem Hygiene-Papiersektor
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Dec 1965
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Proposal
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Vorschlag zu einer Motiv- und Marketingstudie über Papiertücher (tissues) in Frankreich
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Proposal
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Tempo
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Vorschlag zu einer Motiv- und Produktkonzeptionsstudie über Feinseifen, speziell über "männlich" konzipierte Feinseifen
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24 Apr 1968
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Proposal
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Wilkinson Sword
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Vorschlag zu einer Motiv- und Produkttest-Studie über ein neues Geriatricum auf dem Hintergrund von KH3 und recaps depot
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17 Aug 1970
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Proposal
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Camelia
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Vorschlag zu einer Motiv- und Verpackungs-Studie für Pilca in Deutschland
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20 Jul 1966
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Proposal
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Pilca
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Vorschlag zu einer Motivleitstudie im erweiterten Nonwoven- Produktbereich in Kombination mit einer Produktstudie über Nonwoven-Slips (Einmal-Slips)
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Proposal
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Camelia
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Vorschlag zu einer Motivleitstudie und ein Copytest über Tampons, speziell Camelia-Tampons
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Jul 1969
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Proposal
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Camelia
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Vorschlag zu einer motivpsychologischen Untersuchungs- und Testreihe über die neue BAC-Rezeptur
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Jan 1966
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Proposal
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Bac
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Vorschlag zu einer Motivstudie bei Nassrasierern und zu einer Imagestudie über Wilkinson und Gillette
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21 Apr 1969
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Proposal
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Wilkinson Sword; Gillette
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Vorschlag zu einer Motivstudie über Nonwoven Slips (Einmal-Slips)
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1970
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Proposal
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Camelia
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Vorschlag zu einer Motivstudie und einem damit verbunden Pretest für Camelia Intimspray
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23 Nov 1970
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Proposal
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Camelia
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Vorschlag zu einer Packungs- und Farbstudie für bunte Tempo- Taschentücher
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1971
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Proposal
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Tempo
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Vorschlag zu einer psychologischen Untersuchung der Moltex- Produktfamilie auf dem Hintergrund der Konkurrenz-Produkte
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1971
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Proposal
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Moltex
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Vorschlag zu einer psychologischen Untersuchung der Moltex- Produktfamilie auf dem Hintergrund der Konkurrenzprodukte
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1971
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Proposal
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Moltex
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Vorschlag zu einer Verpackungstest-Studie für Opilca in Frankreich und Italien
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07 Jul 1966
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Proposal
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Opilca
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Vorschlag zu einer Werbekonzeptions-Studie für Tempo Taschentucher
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07 Sep 1968
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Proposal
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Tempo
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Vorschlag zu einer Wilkinson-Imagestudie in der Schweiz
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1970
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Proposal
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Wilkinson Sword
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Zusatz zum Vorschlag zu einer Motiv- und Marketing- Strategiestudie über das BAC-Sortiment
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11 Jan 1965
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Report
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Bac
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Zweiter Fortschrittsbericht zu einer Motivstudie über die Marketing-Probleme der Blendax-Zahnpasta
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Sep 1963
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Report
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Blendax
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