Arts and Crafts

Documents within this industry cover a range of products, including crepe paper, sewing machines, sewing patterns, embroidery yarns and crayons. Companies featured include Tavaro S. A., Dennison Manufacturing Co., McCall Corporation and Darlan and largely cover the primary concern for companies across the industries; how to maximise sales through advertising. McCall Corporation, for example, commissioned a report which sought to explore how to increase its market share: A motivational research study on competitive sales opportunities and problems of McCall's patterns.

Swiss companies such as Tavaro S.A. were prominent sewing machine manufacturers and commissioned reports seeking to better understand international markets, such as A motivational research study of sewing machines in the United States and Final report on a study about "Elna" sewing machines in Holland and Flemish Belgium. Hand knitting yarn producer Darlin commissioned a report which sought, among other things, to determine how good its product was perceived to be and thus how to price it in Pilot motivational research study on Darlan hand knitting yarns. The majority of these documents are marketed towards women and walk an interesting line between leisure and practical domestic activity.

Bericht zu einer Motiv- und Marketingstrategie-Studie über die ELNA-Nähmaschinen in der Schweiz Aug 1966 Report Elna
Bericht zu einer Packungsuntersuchung für Goldfaber Oct 1970 Report Faber-Castell
The competitive sales opportunities and problems of McCall patterns - A problem analysis and proposal for a motivational research study May 1959 Report McCall; Simplicity
The effectiveness of McCall's advertising in the competitive climate - a problem analysis and proposal for a motivational research study Jun 1959 Report McCall
Final report on a study about "Elna" sewing machines in Holland and Flemish Belgium Jul 1967 Report Elna
Key findings about Dennison crepe paper Oct 1957 Report Dennison
Markt- und Imageanalyse für ELNA-Nähmaschinen Oct 1977 Report Elna
Memorandum über die Verwendung von griechischen Handgarnen für Handweben, Stickereien und Knupfen bezogen aus die Vereinigten Staaten, Deutschland und Griechenland 29 Apr 1977 Memorandum
A motivational research study of sewing machines in the United States Apr 1967 Report Elna
A motivational research study on competitive sales opportunities and problems of McCall's patterns Nov 1959 Report McCall
A motivational research study on the sales, advertising and promotional problems of Dennison crepe paper Feb 1958 Report Dennison
Outline for verbal report - McCall Patterns Oct 1959 Report McCall
Outline of a plan for a motivational research study on the sales, advertising and public relations problems of McCall's patterns Dec 1957 Proposal McCall
Pilot motivational research study on Darlan hand knitting yarns Mar 1957 Report B. F. Goodrich
A progress report on the competitive sales opportunities and problems of McCall's patterns Aug 1959 Report McCall
Progress report on a motivational and marketing strategy research study on "Elna" sewing machines in Switzerland Aug 1966 Report Elna
Proposal for a motivational research study designed to clearly delineate the problem areas that should be thoroughly explored by the B. F. Goodrich Chemical Company prior to making final marketing and advertising plans for Darlan Jun 1956 Proposal B. F. Goodrich
Proposal for a motivational research study of sewing machines in the United States Oct 1966 Proposal Elna
Proposed research project for Dennison crepe paper 16 Aug 1957 Letter Dennison
Rapport d'ètude sur Caran d'Ache et ses concurrents dans le secteur distribution Paris et environs Apr 1974 Report
Singer sewing machines c.1951 Memorandum
Vorschlag zu einer Motiv- und Imagestudie für Caran d'Ache 1971 Proposal Caran d'Ache
Vorschlag zu einer Motiv- und Imagestudie für Caran d'Ache 1971 Proposal Caran d'Ache
Vorschlag zu einer Motiv- und Marketingstrategie-Studie über die ELNA-Nähmaschinen Proposal Elna
Vorschlag zu einer Motiv- und Marketingstrategiestudie über die Einstellung zum Nähen und zur Nähmaschine in Holland und in Flandern 03 Apr 1967 Proposal Elna
Vorschlag zu einer Packungsuntersuchung für Goldfaber 01 Apr 1970 Proposal Faber-Castell