Title |
Date |
Document Type |
Brand |
|
Addition to proposal New Holland machinery
|
21 Jun 1955
|
Letter
|
New Holland
|
American Can
|
28 Feb 1952
|
Memorandum
|
|
Re: American Can
|
02 Jul 1952
|
Letter
|
|
American Can Company
|
03 Apr 1953
|
Report
|
|
Appendix to executive summary for glass container manufacturers institute study on packaging beer in returnable bottles, one-way bottles and cans
|
Aug 1958
|
Report
|
|
Appendix to report on the New Holland hay baler
|
|
Report
|
New Holland
|
Bericht zu einer Motivstudie über das Image der Alusuisse
|
1970
|
Report
|
Alusuisse
|
Bericht zu einer Motivstudie über das Image der Alusuisse
|
Jun 1970
|
Report
|
Alusuisse
|
A creative analysis and proposal for a motivational research study of problems connected with the Corning Glass Center
|
Dec 1956
|
Proposal
|
Corning
|
A creative memo on New Holland hay baler twine
|
Jul 1956
|
Memorandum
|
New Holland
|
A creative problem analysis and proposal for a motivational research study dealing with the over-all sales and advertising problems of the Jervis B. Webb, Co.
|
Dec 1956
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study for the Corning Glass Center
|
Nov 1960
|
Report
|
Corning
|
A creative problem analysis and proposal for a motivational research study for the Corning Glass Center
|
Oct 1960
|
Proposal
|
Corning
|
A creative problem analysis and proposal for a motivational research study of problems faced by Allied Chemical & Dye Corp
|
May 1957
|
Proposal
|
|
A creative problem analysis and a proposal for a motivational research study on the introduction of no-return bottles in the soft drink industry
|
Dec 1960
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study to determine the present personality of the United States Steel Corporation
|
Feb 1957
|
Proposal
|
United States Steel
|
A creative research memo on home canning and Kerr jars and lids
|
Jan 1955
|
Memorandum
|
Kerr
|
Draft proposal for a motivational research study of sales and advertising problems of General Electric distribution transformers
|
May 1956
|
Proposal
|
GE
|
Excerpts from the motivational study of soft drink containers
|
14 Feb 1963
|
Report
|
|
Executive summary of the pilot motivational research study on beer packaging / one-way bottles and returnables as compared with cans, among beer distributors
|
Aug 1958
|
Report
|
|
Final interim report on New Holland PX unit
|
May 1957
|
Report
|
New Holland
|
First progress report on a motivational study of the advertising problems of Diolen - Erster Fortschrittsbericht zu einer Motivstudie über die Werbeprobleme von Diolen
|
Jun 1959
|
Report
|
Diolen
|
Glass Containers Manufacturers Institute
|
10 Jun 1958
|
Letter
|
|
How to make Hepworths employees more efficient and happier - reducing turnover and absenteeism
|
Apr 1970
|
Report
|
|
How to penetrate the prejudice and restore the true image of bottled beer, vol. I
|
Dec 1958
|
Report
|
|
How to penetrate the prejudice and restore the true image of bottled beer, vol. II
|
Dec 1958
|
Report
|
|
Ideas for the Bicycle Institute
|
26 Mar 1953
|
Report
|
|
Institutional advertising for glass containers in the United States
|
Jun 1966
|
Report
|
|
Interim report on New Holland PX unit
|
Apr 1957
|
Report
|
New Holland
|
International Harvester as a part of American culture
|
29 Jun 1951
|
Report
|
International Harvester
|
International trucks
|
22 May 1952
|
Memorandum
|
|
Letter dealer-company relationships
|
1958
|
Letter
|
New Holland
|
Letter memo on hay baler interviews to New Holland Machine Company
|
23 Jul 1959
|
Letter; Memorandum
|
New Holland
|
Letter re: Corning Glass
|
02 Feb 1955
|
Letter
|
Corning
|
Letter re: New Holland machinery
|
31 May 1957
|
Letter
|
New Holland
|
Letter-proposal
|
07 Mar 1958
|
Letter
|
New Holland
|
Letter-proposal re: hay baler
|
17 Apr 1959
|
Letter
|
New Holland
|
Letter-proposal re: hay baler
|
09 Jun 1959
|
Letter
|
New Holland
|
Letter: New Holland Machine Company
|
05 Sep 1957
|
Letter
|
New Holland
|
Memorandum on a consulting agreement between New Holland Machine Company and the Institute for Motivational Research, Inc.
|
|
Memorandum
|
New Holland
|
A memorandum on New Holland operation in France
|
Sep 1958
|
Memorandum
|
New Holland
|
Metrication – challenge to American industry: a preliminary outline of a proposal for a motivational research study
|
Jan 1972
|
Proposal
|
|
Motiv- und Marketingstudie über Haushalteinwickler, Speziell Alufolien in Deutschland
|
Sep 1967
|
Report
|
|
Motivational research for Jervis B. Webb, Co.
|
12 Nov 1956
|
Report
|
|
A motivational research study of the litter problem and its relation to the glass industry in Maryland, Vermont and Michigan, vol. I
|
Jun 1962
|
Report
|
|
A motivational research study of the litter problem and its relation to the glass industry in Maryland, Vermont and Michigan, vol. II
|
Jun 1962
|
Report
|
|
A motivational research study of Package Engineering's readers and advertisers
|
Sep 1967
|
Report
|
Package Engineering
|
A motivational research study of Package Engineering's readers and advertisers - executive summary
|
Mar 1968
|
Report
|
Package Engineering
|
A motivational research study of the role of color and of company-dealer relationship in the sale of New Holland farm machinery
|
Oct 1955
|
Report
|
New Holland
|
A motivational research study on alternate designs of a 16-ounce no-return beer bottle
|
Dec 1961
|
Report
|
|
A motivational research study: the PX Unit: its potential role in dealer- New Holland Machine Company relationships
|
Nov 1957
|
Report
|
New Holland
|
A motivational study on the introduction of the no-return bottle to soft drink bottlers, retailers and consumers
|
Nov 1961
|
Report
|
|
New Holland Machine Company
|
15 May 1958
|
Letter
|
New Holland
|
The new PX power unit: its sales and marketing potentials: a motivational research study
|
Jun 1957
|
Report
|
New Holland
|
No-return bottle legislation
|
09 Jan 1962
|
Letter
|
|
No-return bottles in the soft drink industry
|
24 Feb 1961
|
Letter
|
|
No-return-bottle legislation
|
15 May 1961
|
Letter
|
|
Outline for an interim report on the introduction of the no-return bottle in the soft drink industry (based on first-phase interviewing)
|
Feb 1961
|
Report
|
|
Pilot motivational research study on Darlan hand knitting yarns
|
Mar 1957
|
Report
|
B. F. Goodrich
|
Preliminary final report on the introduction of the no-return bottle in the soft drink industry
|
Jun 1961
|
Report
|
|
Preliminary proposal for a psychological study of the personality of the American Brake Shoe Company
|
Jan 1948
|
Proposal
|
|
The present role and future potential of the hay baler a motivational research study
|
Oct 1959
|
Report
|
New Holland
|
A problem analysis and proposal for a motivational research study on the corporate image of Cerro De Pasco
|
Nov 1959
|
Proposal
|
Cerro De Pasco
|
Problems of dealer activation and recruitment in the present farm implement climate a motivational research study
|
Aug 1958
|
Report
|
New Holland; International Harvester; John Deere; Ford
|
Progress report of the no-return bottle study
|
26 May 1961
|
Letter
|
|
A proposal for a continuing program to determine the unsatisfied needs of the American public
|
Mar 1971
|
Report
|
|
Proposal for an image study of Package Engineering
|
Nov 1964
|
Proposal
|
Package Engineering
|
Proposal for a motivational research study designed to clearly delineate the problem areas that should be thoroughly explored by the B. F. Goodrich Chemical Company prior to making final marketing and advertising plans for Darlan
|
Jun 1956
|
Proposal
|
B. F. Goodrich
|
A proposal for a motivational research study of consumer attitudes toward disposable cups and plates: paper, plastic, paper-plastic combinations and "other synthetics"
|
Apr 1965
|
Proposal
|
Dixie
|
A proposal for a motivational research study on alternate designs of a 16-ounce no-return beer bottle
|
Jun 1961
|
Proposal
|
|
A proposal for a motivational study on the growing trend of anti-no-return-bottle legislation
|
Jun 1961
|
Proposal
|
|
Revised proposal for a motivational research study of prospective advertisers and current recipients
|
Nov 1966
|
Proposal
|
Package Engineering
|
The role of the NAM in increasing trade with former "off-limits" countries: preliminary outline of a proposal for a motivation research study
|
Jan 1972
|
Proposal
|
|
Schlussbericht zu einer Motivstudie über das Image von Schott
|
Apr 1968
|
Report
|
Schott
|
Some notes on motivation patterns affecting industrial purchase decisions by engineers
|
Sep 1956
|
Memorandum; Report
|
|
Study letter re: New Holland PX chassis
|
05 Apr 1957
|
Report
|
New Holland
|
Vorschlag zu einer Analyse des Alusuisse-Image
|
1969
|
Proposal
|
Alusuisse
|
Vorschlag zu einer Motiv- und Marketingstudie für Scotchgard
|
07 Oct 1969
|
Proposal
|
Scotchgard; Scotch
|
Vorschlag zu einer Motiv- und Marketingstudie über Haushalteinwickler, Speziell Alufolien, in Deutschland
|
12 Jun 1967
|
Proposal
|
|
Vorschlag zu einer Motivstudie über das ideale Image eines Druckereibetriebes (und seine Dienstleistungen)
|
20 Mar 1969
|
Proposal
|
|
Vorschlag zu einer Motivstudie über das Image des Jenaer Glaswerk Schott & Gen. - Die psychologischen Voraussetzungen…
|
c.1965
|
Proposal
|
Schott
|
Vorschlag zu einer Motivstudie über das Image des Jenär Glaswerkes Schott & Gen. - Die psychologischen Voraussetzungen für die Bildung eines homogeneren und starkeren Firmengesichtes und einer optimalen Marketing- und Public-Relations-Strategie des Hauses Schott
|
Jan 1966
|
Proposal
|
Schott
|
Vorschlag zu einer Motivstudie über die Werbeprobleme von Diolen
|
Feb 1959
|
Proposal
|
Diolen
|
Zwischenbericht zu einer Motivstudie über das Image des Jenär Glaswerkes Schott & Gen
|
Jan 1967
|
Report
|
Schott
|