Construction and Real Estate

During the 1950s, suburban residential construction accounted for 75% of all construction in the country, creating strong construction and real estate sectors. Documents in this resource reflect this post-war boom - reports cover luxury condominiums, housing and shopping malls. Some reports explore the true motivations for house buyers, such as What people want in homes: a psychological research study preliminary progress report. Reports covering construction material, such as asbestos, cement and tiles, demonstrate the rise of sub-industries to supply the construction industry, for example Proposal for a motivational research study of the sales and advertising problems of asbestos cement siding shingles.

Some reports show the negative consequences suburban expansion had on city downtowns, such as A creative research memorandum on approaches for revitalizing the St. Louis downtown area, and the cultural shift to resisting suburban sprawl in the 1970s, as evidenced in Proposal for a motivational research study on anti-growth attitudes in connection with real estate development. Reports also reflect the impact civil rights legislation had on housing markets, such as Pilot study on how to implement the fair housing practices law in New York City.

Bericht zu einer Motivationstudie der SBG-Broschüre: "Die Schweiz - ein reiches Volk von Mietern" Mar 1979 Report
Commission of Intergroup Relations 03 Mar 1959 Memorandum COIR
A creative memo analyzing the advertising program for Clark metal grave vaults Oct 1958 Memorandum Clark
A creative problem analysis and proposal for a marketing and motivational research study of the retail shopping patterns and outlet preferences in Oakland County, Michigan Feb 1961 Proposal
A creative research memorandum on approaches for revitalizing the St. Louis downtown area Oct 1958 Memorandum
Developing Taco's sales potential in modular housing - a proposal for a motivation action plan Jul 1970 Proposal Taco
Draft memorandum 20 Jul 1960 Memorandum Architectural Record
Filter-Test Sep 1974 Report
The fourth dimension in planning Jun 1963 Report
Image-Analyse für Ernst Burkhalter Ing. AG May 1973 Report
Memorandum to Firstamerica Development Corporation and Miller, Bacon, Avrutis & Simons, Inc. 12 Aug 1963 Memorandum
Memorandum to Firstamerica Development Corporation and Miller, Bacon, Avrutis & Simons, Inc. 12 Aug 1963 Memorandum
A motivational analysis and proposal for a motivational research study on Park West Village May 1958 Proposal Webb & Knapp
A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I 15 May 1961 Report Architectural Record
A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I Nov 1960 Supporting Material Architectural Record
A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I Oct 1960; Nov 1960 Report Architectural Record
A motivational research study of the present climate for land investment Nov 1963 Report
Motivational research study on the development of East Valley Jul 1985 Report
Motivational research study on the development of East Valley - Appendix Jul 1985 Report
A motivational research study on The Greenhouse Aug 1976 Report Greenhouse
The opportunities of the Florida Luxury Condominium 19 Jul 1963 Letter
Pilot study on how to implement the fair housing practices law in New York City Jun 1959 Pilot Study COIR
A problem analysis and proposal for a motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record Mar 1960 Proposal Architectural Record
A proposal for a comprehensive study of existing and potential housing and retail marketing patterns of Oakland County, Michigan Sep 1962 Proposal
Proposal for a motivational research study of the sales and advertising problems of American Olean Tile Company Jun 1956 Proposal
Proposal for a motivational research study of the sales and advertising problems of asbestos cement siding shingles Apr 1956 Proposal
Proposal for a motivational research study on anti-growth attitudes in connection with real estate development Jul 1975 Proposal
Proposal for a motivational research study on anti-growth attitudes in connection with real estate development Jul 1975 Proposal
A proposal for a motivational research study on the sales and advertising problems of Concrete Limited Oct 1958 Proposal
Proposal for a motivational research study on an urban renewal laboratory Mar 1964 Proposal
Proposal for a pilot motivational research study of the sales and advertising problems of Bank Building & Equipment Corporation in metropolitan areas Sep 1955 Proposal
Proposal for a psychological research study on the theme: what people want in a home Proposal
Proposal for a research study on "what motivates people to buy condominiums?" c.1976 Proposal
A psychological study on the motivations of city living Aug 1975 Report
Study of Greenhouse Homes (Introduction: a summary) 1976 Report Greenhouse Homes; Winston Towers
The uprooted ones: a psychological study of rural-to-urban migration and urban violence Jun 1970 Report
Vorschlag für eine tiefenpsychologische Motivationsanalyse zum Thema Fertighaus Sep 1973 Proposal
Vorschlag zu einer Publikumsbefragung (Motivforschung) in der Gemeinde Unterägeri Nov 1972 Proposal
What kind of housing for 1975? - a proposal for a motivation study Nov 1969 Proposal
What people want in homes: a psychological research study preliminary progress report c.1950 Report
Will south Philadelphians move to Eastwick? A proposal for a motivation "action plan" Nov 1969 Proposal
Zwischenpräsentation der Motiv- und Marketingstudie im Sanitär- und Heizungsbereich bei der Österreichischen Armaturen AG in Wien 31 Oct 1972 Report