Post-war America saw dramatic increases in agricultural productivity, thanks in part to new inventions and increased consumer demand. The effect of this is evident in the variety of products covered by reports in this industry, such as pet food, farm insurance, farm machinery, fertilizers, insecticide, livestock, seeds and even ecotourism. Organizations featured include farm insurance companies, food manufacturers and trade associations. Several reports are concerned with selling farm machinery, such as International Harvester as a part of American culture, and The new PX power unit: its sales and marketing potentials: a motivational research study, while one report is concerned with rebranding a prominent farm insurance company - A psychological research study on the selection of a new name for the Farm Bureau Insurance Companies.

Trade associations such as the American Sheep Producer's Council commissioned reports on new ways to sell meat, A motivational research study of the sales and advertising problems of the American Sheep Producer's Council, vol. I, while animal feed producers looked for ways to sell their produce, as in A motivational research study on the sales and advertising problems of Purina feeds.