Clothing and Accessories

This industry is one of the largest within the Market Research and American Business, 1935-1965 collection and covers a wide range of topics. Many of the documents focus on particular products or brands, such as: Unsatisfied needs and the psychology of the skirt, and A psychological research study of the most appropriate characterizatio​n of the "Wonderful Wizard of Bras". Large clothing and jewellery brands also appear regularly, including Maidenform, Dickies, Playtex, and Omega.

Other documents concentrate on the fashion industry more generally, such as report number 943.1B that examined the market for fur in America, and The peacock revolution: the psychology of the young men's market, which explored the development of men’s fashion. Du Pont also commissioned several reports to analyse consumer’s attitudes towards its synthetic fibres, primarily Nylon and Lycra (for example see: Creative motivational research study on attitudes toward support pantyhose, control top pantyhose, the brand name "Lycra"). Dichter’s reports on the clothing industry occupy a wide scope covering both male and female consumers, and highlight some innovations that had a huge impact on day to day life.

Acrilan 1966 Report Monsanto; Acrilan
Addendum progress report: today's Italian suit consumer 02 Sep 1966 Report
Appendix: fur photograph projective test c.1958 Report
Bericht und Analyse von einem Gruppeninterview zum Thema Armbanduhren 1984 Report
Bericht zu einer Motiv- und Imagestudie über die Situation von C & A Brenninkmeyer in Essen Jan 1966 Report C&A
Bericht zu einer Motiv- und Imageuntersuchung für Bally Deutschland 1970 Report Bally
Bericht zu einer Motiv- und Imageuntersuchung für Bally Schweiz 1970 Report Bally
Bericht zu einer Motiv- und Marketingstudie für Salamander Apr 1972 Report Salamander
Bericht zu einer Motiv- und Marketingstudie über Diolen Markant Herren Jersey Apr 1969 Report
Bericht zu einer Motiv- und Marketingstudie über Pullover Aug 1970 Report
Bericht zu einer Motiv- und Werberstudie über Arnel in Deutschland May 1967 Report Arnel
Bericht zu einer Motivationsanalyse über Jeans Jan 1978 Report
Bericht zu einer Motivstudie über die unbefriedigten Modebedürfnisse der "Frau um 40" Feb 1968 Report C&A
Bericht zu einer Pilotstudie über "Career Apparel" 1970 Report DuPont
Blueprint for action for the opening up of lines of communication between the fur industry and the potential fur owner 14 May 1958 Report
Blueprint for action: Fur 1958 Report
C & A purpose - increasing its sales volume 1968 Proposal
Consumer attitudes toward Intexa products, Intexa advertising and the company image of Intexa / progress report on a motivational research study c.1958 Report INTEXA
Creative memo on Manhattan shirts Nov 1955 Memorandum Manhattan
Creative memo prepared for International Playtex 05 Dec 1980 Memorandum Playtex
Creative memo prepared for International Playtex: Pantyhose Division 1980 Memorandum Playtex
A creative memorandum analyzing the Dominion Corset Company spring advertising campaign Jun 1958 Memorandum Dominion
A creative memorandum on consumer attitudes toward synthetic fabrics Nov 1957 Memorandum
A creative memorandum to provide additional validation for the Lane Bryant motivational research study Aug 1956 Memorandum Lane Bryant
Creative memorandum: impressions and recommendations concerning the physical layout of the West End C & A stores Feb 1967 Memorandum C&A
A creative motivational research memo on the sales and advertising problems of Dickies work clothes May 1955 Memorandum Dickies
Creative motivational research study on attitudes toward support pantyhose, control top pantyhose, the brand name "Lycra" May 1974 Report Lycra; DuPont
A creative package and advertising test for Humming Bird hosiery Mar 1958 Report Humming Bird
A creative package and advertising test for Humming Bird hosiery / phase II Jul 1958 Report Humming Bird
A creative problem analysis and proposal for a motivational research study aimed at exploring consumer attitudes toward silk stockings Dec 1959 Proposal
A creative problem analysis and proposal for a motivational research study of the problems currently faced by the fur industry in expanding its market Sep 1957 Proposal
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Howard Stores Corporation Jul 1957 Proposal
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Lane Bryant stout women's clothes Apr 1955 Proposal Lane Bryant
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Linde star gems Oct 1957 Proposal Linde
A creative problem analysis and proposal for a motivational research study on the best new markets and sales appeals for Omega watches Oct 1956 Proposal Omega
A creative problem analysis and suggested areas of research for a motivational research study affecting the advertising and merchandising areas of the Celanese Corporation Jan 1957 Report Celanese
A creative problem analysis for a motivational research study for Dominion Corset Co., Ltd. Jul 1957 Report Dominion
Creative research memo regarding consumer attitudes towards the Celsius in tandem with various numbers Aug 1976 Memorandum Celsius
Diamonds: their allures and psychology Nov 1986 Report
"Die Frau um 40" Vorschlag zu einer Motivstudie Sep 1967 Proposal C&A
Down with the barriers - the continuation of the peacock revolution Dec 1966 Report DuPont
Down with the barriers - the peacock revolution continues 26 Jan 1967 Supporting Material DuPont
Draft copy: the role of the uniform in scouting Sep 1971 Proposal
Draft copy: the role of the uniform in scouting Dec 1971 Proposal
Endicott Johnson - Guide Step shoes progress report Report Guide Step
Erster Fortschrittsbericht zu einer Motiv- und Marketingstrategiestudie über die Herrenhüte: Die motivpsychologischen Voraussetzungen einer optimalen Herrenhut-Werbe- und Marketingstrategie in Deutschland May 1965 Report
Estudio de las motivaciónes en el marketing y la publicidad de Tervilor Apr 1963 Report Tervilor
Etude de motivations sur le marchè du costume à prix èlevè en Allemagne, France et Italie Dec 1966 Report Cerruti
Excerpts from "pantyhose" preliminary findings Report
An executive summary of preliminary findings and applications from a pilot study for Supp-Hose Nov 1959 Report Supp-Hose
Fashion advertising specifically as it refers to Brown shoes 16 Jul 1951 Memorandum
How can RIT bring present non-dyers into the tint and dye market? 13 Mar 1962 Report New York Times; RIT
How the consumer really feels about dry cleaning 1956 Report NID
How the consumer really feels about dry cleaning: a motivational study Feb 1957 Report NID
How to make Hepworths employees more efficient and happier - reducing turnover and absenteeism Apr 1970 Report
Hypothesen und Untersuchungsrahmen für eine Motiv- und Marketingstudie über Pullover 03 Oct 1968 Report
Improving the market for men's formal wear in a rapidly changing society: a motivational research study, vol. I Mar 1973 Report
Improving the market for men's formal wear in a rapidly changing society: a motivational research study, vol. II Mar 1973 Report
Improving the market for men's formal wear in a rapidly changing society: a proposal for a motivation research study Mar 1972 Proposal
Increasing Lane Bryant's mail order sales: a motivational research study Nov 1955 Report Lane Bryant
Increasing mail order sales of the King-Size product line: a proposal for a motivational research study Dec 1971 Proposal
Increasing mail order sales of the Roaman's line: a proposal for a motivational research study May 1973 Proposal Roaman's
Informe final de un estudio de motivación sobre el rayon en España Dec 1960 Report
Informe final de un estudio de motivación sobre el rayon en España 1959 Report
Initial report on a motivational research study on Hansen gloves (parts I and II) Dec 1954 Report Hansen
Interim memorandum for the Associated Fur Manufacturers, Inc. 26 Dec 1957 Memorandum
Introductory summary of our main findings - Red Cross Shoes Jan 1955 Report Red Cross Shoes
Konzeption und Offerte für eine Motiv- und Marketingstudie über Pullover 26 Jan 1970 Proposal
Letter proposal for a motivational research study on dry cleaning 28 Feb 1966 Proposal
Letter-proposal to the luggage and leather goods manufacturers of America, Inc. 24 Feb 1959 Letter
Memo on Recommendations for Weil & Aschheim, Johannesburg 06 Nov 1962 Memorandum Lovable; Cameo
Motiv- und Imageuntersuchung über C & A Brenninkmeyer in Mannheim und Hannover May 1968 Report C&A
The motivating response patterns to two Maidenform and one Playtex commercials Mar 1958 Report Maidenform; Playtex
A motivational exploration into the salesman's training programme Jun 1967 Report
A motivational pilot study of the advertising and product factors involved in the sale of the Playtex Nurser 18 Jul 1963 Pilot Study Playtex
A motivational pilot study of the advertising and product factors involved in the sale of the Playtex Nurser Feb 1963 Pilot Study Playtex
A motivational pilot study on Maidenform bras Jan 1958 Pilot Study Maidenform
A motivational research memorandum on the impact of Accutron and some of its ads Dec 1963 Memorandum Bulova; Accutron
A motivational research study for Dominion Corset Co., Ltd. Jun 1958 Report Dominion
A motivational research study for Dominion Corset Co., Ltd., Vol. I Feb 1959 Report Dominion
A motivational research study for Dominion Corset Co., Ltd., Vol. II Feb 1959 Report Dominion
A motivational research study for Dominion Corset Co., Ltd., Vol. III Feb 1959 Report Dominion
A motivational research study of American consumer attitudes toward silk in the metropolitan New York area Mar 1960 Report
A motivational research study of men's slacks Sep 1968 Report
A motivational research study of men's slacks - executive summary Oct 1969 Report
A motivational research study of pantyhose potential Apr 1972 Report
A motivational research study of the problems connected with the sales and advertising of Lovable brassieres and girdles in South Africa Jun 1963 Report Lovable
A motivational research study of the sales and advertising problems of Red Cross Shoes Dec 1954 Report Red Cross Shoes
Motivational research study on catalog buying Dec 1976 Report King Size
A motivational research study on current consumer attitudes toward all types of dry cleaning establishments Nov 1963 Report NID
A motivational research study on the foundation garment market in the United Kingdom Jun 1967 Report Silhouette
Motivational research study on Hansen gloves: part III: the predictive problem Feb 1955 Report Hansen
A motivational research study on how to revitalize the luggage market at the retail and consumer levels Aug 1959 Report
A motivational research study on the image of C & A Modes Apr 1967 Report C&A
A motivational research study on the image of C & A Modes Apr 1967 Report C&A
Motivational research study on the image of fully fashioned and seamless nylon hosiery c.1960 Report
A motivational research study on the sales opportunities for ladies' girdles Mar 1975 Report DuPont
A motivational research study on the sales opportunities for ladies' girdles 20 Mar 1975 Report DuPont
Motivpsychologisch Marktstudie über die Grundeinstellung der deutschen Frau gegenüber Miederteilen und Unterwäsche 1970 Report Schiesser
New marketing opportunities for the "Knock-A-Boot" Dec 1968 Report Knock-a-Boot
Notes on new Endicott Johnson Guide Step pamphlet 27 Jun 1957 Letter Guide Step
Outline for a motivational research study on the sales and advertising problems of Tervilor 28 Nov 1962 Letter Tervilor
"Pantyhose" preliminary findings Report
The peacock revolution: the psychology of the young men's market 18 Feb 1966 Supporting Material
The personality and image of Intexa, its product and its advertising in the eyes of the French shopper / a motivational study Apr 1959 Report INTEXA
A pilot exploration of attitudes towards silk stockings in the metropolitan area Mar 1960 Report
A pilot study on current attitudes toward Supp-Hose and directions for future advertising Dec 1959 Pilot Study Supp-Hose
A pilot study on current attitudes toward Supp-Hose and directions for future advertising Dec 1959 Pilot Study Supp-Hose
A pilot study on the sales and advertising problems of Red Cross Shoes Aug 1954 Pilot Study Red Cross Shoes
Playtex Nurser 20 Sep 1962 Letter Playtex
Primer Informe referente a un Estudio de Estratègia de "Marketing" y Motivación sobre la introducción de Camisas Tervilor en el mercado francès: Las condiciones Motivo-Psicológicas para una estratègia óptima de venta y propaganda para camisas de caballero de procedencia española y de precio medio en el mercado francès Jan 1966 Report Tervilor
A problem analysis and proposal for a motivational research study on how to revitalize the luggage market at the retail and consumer levels Oct 1958 Proposal
Progress memorandum on revitalizing the luggage market at retail and consumer levels Jun 1959 Memorandum
Progress report - motivational research study on marketing and advertising problems of German Laundry Association Jun 1962 Report
Progress report - Red Cross Shoes Oct 1954 Report Red Cross Shoes
Progress report on the role of underwear c.1960 Report Schiesser; Tausendsassa
Progress report on the sales and advertising problems of higher priced men's clothing Jul 1966 Report
Progress report – increasing mail order sales of the King-Size product line: a motivational research study Jul 1972 Report
A proposal for a complete motivational study on Berlei foundation garments Nov 1963 Proposal Berlei
A proposal for a comprehensive strategy review and motivational research study on how to sell more Bata shoes Sep 1962 Proposal Bata
Proposal for the development of a public relations and advertising policy for the Woolen Corporation of America Oct 1945 Proposal
Proposal for a marketing and feasibility study of introducing a domestically manufactured line of mens' and womens' karat gold jewerly in the United States Jun 1982 Proposal
Proposal for a motivational and marketing study on "Career Apparel" 15 Sep 1970 Proposal Career Apparel
Proposal for a motivational research study aimed at expanding the market for Samsonite luggage Nov 1959 Proposal Samsonite
A proposal for a motivational research study of the advertising and promotional problems of the Leather Industries of America Dec 1954 Proposal
Proposal for a motivational research study of the advertising and sales problems of the brands Schiesser and Tausendassa (men's underwear) Dec 1959 Report Schiesser; Tausendsassa
Proposal for a motivational research study of the "Knock-A-Boot" Jun 1968 Proposal Knock-a-Boot
A proposal for a motivational research study of the men's hosiery market Apr 1966 Proposal DuPont
Proposal for a motivational research study of men's slacks Apr 1968 Proposal
A proposal for a motivational research study of pantyhose potential Feb 1972 Proposal
A proposal for a motivational research study of pantyhose potential Jan 1972 Proposal
Proposal for a motivational research study of the sales and advertising problems of the Jim Clinton stores 29 Jul 1955 Proposal Jim Clinton
Proposal for a motivational research study on current consumer attitudes toward all types of dry cleaning establishments Mar 1962 Proposal NID
Proposal for a motivational research study on the higher-priced clothing market for men in Northern Italy, France, Northern and Southern Germany Dec 1965 Proposal
Proposal for a motivational research study on the "Knock-A-Boot" Jun 1968 Proposal Knock-a-Boot
A proposal for a motivational research study on men's clothing Feb 1965 Proposal Hepworths'
Proposal for a motivational research study on new opportunities in the girdle market Nov 1975 Proposal DuPont
Proposal for a motivational research study on the sale and advertising problems of Arnel in Germany Jun 1966 Proposal Arnel
A proposal for a motivational research study on the sales and advertising problems of Maidenform brassieres Jul 1958 Proposal Maidenform
Proposal for a motivational research study on the sales and advertising problems of Martha Manning half-size dresses Jun 1954 Proposal Martha Manning
Proposal for a motivational research study on the sales and advertising problems of Whirlpool bras May 1954 Proposal Whirlpool
Proposal for a motivational research study program of the sales and advertising problems of Robert Hall clothes Oct 1955 Proposal Robert Hall
Proposal for National Institute of Drycleaning 06 Jul 1956 Proposal
A proposal for a pilot motivational research study for Federal Industries Dec 1960 Proposal Federan
Proposal for a psychological analysis of the sales and advertising problems of Flexees brassieres Jul 1948 Proposal Flexees
Proposal for a psychological research study on the development of increased store traffic for Spencer shoes Jul 1954 Proposal Spencer
Proposal for a psychological research study on the sales and advertising problems of Guide Step shoes Feb 1954 Proposal Guide Step
Proposal for a psychological research study on the sales and advertising problems of the U. S. Shoe Corporation Apr 1954 Proposal
Proposal for a psychological study of Thom McAn shoes Dec 1946 Proposal Thom McAn
Proposal for a repeat study on drycleaning and Fabricare Sep 1981 Proposal Fabricare
Proposal for a research study with a goal of improving the sales effectiveness of sales personnel 01 Mar 1954 Letter
Proposal for study of motivations on problems of rayon and viscose in Spain Proposal
A proposal for a study on consumer attitudes to leather to help provide a basis for an advertising campaign to counteract a new synthetic leather 10 Dec 1962 Proposal
Proposal for U. S. Shoe 07 Sep 1954 Proposal
Proposal on Clark's children's shoes quantification section Proposal Clark's
Proposal to conduct a psychological analysis of the sales and advertising problems of the Men's shoe field 02 Feb 1954 Letter
Proposal: a motivational study of the factors which influence the purchase and non-purchase of "all pure wool" products among women Oct 1966 Proposal Woolmark
Proposed motivational research for Celanese Corporation 22 Jan 1957 Proposal Celanese
A psychological research study of the most appropriate characterization of the "Wonderful Wizard of Bras" Sep 1954 Report
A psychological research study on the sales and advertising problems of Guide Step shoes Jul 1954 Report Guide Step
A psychological study of men's attitudes towards clothing and clothing shops Oct 1965 Report Hepworths'
A psychological study of Thom McAn's boys' market May 1947 Report Thom McAn
A psychological study on the sales and advertising problems of Bur-Mil stockings Jun 1963 Report Bur-Mil
A psychological test on the sales effectiveness of five Koch fiberglas luggage advertisements Jun 1953 Report
Psychology and motivations of the pregnant woman Dec 1967 Report C&A
Rapport de progrès d'une ètude motivationnelle concernant le marchè de la teinturerie Jun 1966 Report
Rapport dèfinitif d'une ètude motivationnelle concernant le marchè de la teinturerie Sep 1966 Report
Red Cross Shoes 17 Apr 1956 Letter Red Cross Shoes
Report of a consumer panel on Playtex bras May 1962 Report Playtex
Report of a repeat motivational research study on the opportunities and the future of Fabricare plants May 1982 Report Fabricare
Report of a repeat motivational research study on the opportunities and the future of Fabricare plants May 1982 Report Fabricare
Report on a study of the buying motivations for ladies' outerwear from mail order firms Dec 1972 Report
Report on the testing of the Clark's 25 Blindfold commercial 1962 Report Clark's
The role of the uniform in scouting: a proposal for a motivation research study Jul 1971 Proposal
Schlussbericht zu einer Motiv- und Marketingstrategiestudie über Herrenhüte: Die motivpsychologischen Voraussetzungen einer optimalen Herrenhut-Werbe- und Marketingstrategie in Deutschland Jul 1965 Report
Schlussbericht zu einer Motivstudie über die Markt- und Werbeprobleme des Deutschen Wäscherei-Verbandes Sep 1962 Report
A second motivational research study on Hansen gloves Jul 1956 Report Hansen
Second motivational research study on Hansen gloves: phase III Mar 1957 Report Hansen
"Soxology" - a strategy for stimulating sock sales 02 Dec 1966 Supporting Material DuPont
Studies: fashion panel Supporting Material
Summary of a motivational research study for the Japan Silk Association, Inc. Mar 1960 Report
A summary of the motivational research study on how to revitalize the luggage market at the retail and consumer levels Jul 1959 Report
Summary of our major findings and recommendations from a motivational research & advertising study on Arnel in Germany May 1967 Report Arnel
Summary of report - Red Cross Shoes Aug 1954 Report Red Cross Shoes
Summary progress report on Dominion Corset Dec 1957 Report Dominion
Symbolism of self awareness: a creative analysis Jul 1975 Report DuPont
Tables - progress report Fur Label Authority Report
Two phase summary of progress report: consumer phase of study: NID phase of study Nov 1956 Report NID
Ultimo informe referente a un estudio de estratègia de "marketing" y motivación sobre la introducción de camisas Tervilor en el mercado francès Apr 1966 Report Tervilor
Unsatisfied fashion needs of the woman around 40 Report
Unsatisfied needs and the psychology of the blouse Dec 1967 Report C&A
Unsatisfied needs and the psychology of the skirt Jan 1968 Report C&A
Vorschlag für eine Motivforschungsstudie über die Markt-und Werbeprobleme des Deutschen Wäscherei Verbandes Jan 1962 Proposal
Vorschlag für eine motivpsychologische Marktstudie 05 Dec 1969 Proposal Schiesser
Vorschlag zu einer Image- und Marketingstudie für Salamander 12 Oct 1971 Proposal Salamander
Vorschlag zu einer Motiv- und Imagestudie für Bally 11 Nov 1970 Proposal Bally
Vorschlag zu einer Motiv- und Marketing-Strategiestudie über die Verkaufsprobleme von Unterwäsche der Interessengemeinschaft "Solitaire" 30 Jul 1964 Proposal Solitaire
Vorschlag zu einer Motiv- und Marketingstudie über Diolen Markant Herren Jersey Proposal
Vorschlag zu einer Motiv- und Marketingstudie über Schuhe, speziell Bally-Schuhe 08 Oct 1969 Proposal Bally
Vorschlag zu einer Motivstudie fur C+A Brenninkmeyer in Essen 11 Oct 1966 Proposal C&A
Vorschlag zu einer Motivstudie über die Einstellung schweizerische Konsumenten zu Uhren ausländischer Herkunft 31 Dec 1969 Proposal
Vorschlag zu einer Motivstudie über die Probleme der Umstandskleiner Sep 1967 Proposal C&A
Vorschlag zu einer Motivstudie über die Werbe- und Verkaufsprobleme der Marken Schiesser und Tausendsassa Jul 1959 Proposal Schiesser; Tausendsassa
Vorschlag zu einer Untersuchung über das C & A Image in Mannheim und Hannover 31 Jan 1968 Proposal C&A
Vorschlag zu einer Werbetest-Untersuchung der Anzeigen- Konzeption 1966 des Hauses C+A Brenninkmeyer, bzw. zu einer Motivstudie über das Problem der "angebotslosen" Werbekonzeption Apr 1966 Proposal C&A
Why men buy shoes: a motivational research study Jul 1954 Report
Winning a dominant position in the children's shoe field - a creative research memo on Jumping-Jacks shoes Apr 1956 Memorandum Jumping-Jacks
"The wool gap" - a psychological study of women's attitudes towards wool Nov 1966 Report Woolmark
Zwischenbericht von den ersten Ergebnissen der Motiv- und Image Studie über die C & A Brenninkmeyer-Geschäfte in Deutschland Jul 1966 Report C&A