Title |
Date |
Document Type |
Brand |
|
Acrilan
|
1966
|
Report
|
Monsanto; Acrilan
|
Addendum progress report: today's Italian suit consumer
|
02 Sep 1966
|
Report
|
|
Appendix: fur photograph projective test
|
c.1958
|
Report
|
|
Bericht und Analyse von einem Gruppeninterview zum Thema Armbanduhren
|
1984
|
Report
|
|
Bericht zu einer Motiv- und Imagestudie über die Situation von C & A Brenninkmeyer in Essen
|
Jan 1966
|
Report
|
C&A
|
Bericht zu einer Motiv- und Imageuntersuchung für Bally Deutschland
|
1970
|
Report
|
Bally
|
Bericht zu einer Motiv- und Imageuntersuchung für Bally Schweiz
|
1970
|
Report
|
Bally
|
Bericht zu einer Motiv- und Marketingstudie für Salamander
|
Apr 1972
|
Report
|
Salamander
|
Bericht zu einer Motiv- und Marketingstudie über Diolen Markant Herren Jersey
|
Apr 1969
|
Report
|
|
Bericht zu einer Motiv- und Marketingstudie über Pullover
|
Aug 1970
|
Report
|
|
Bericht zu einer Motiv- und Werberstudie über Arnel in Deutschland
|
May 1967
|
Report
|
Arnel
|
Bericht zu einer Motivationsanalyse über Jeans
|
Jan 1978
|
Report
|
|
Bericht zu einer Motivstudie über die unbefriedigten Modebedürfnisse der "Frau um 40"
|
Feb 1968
|
Report
|
C&A
|
Bericht zu einer Pilotstudie über "Career Apparel"
|
1970
|
Report
|
DuPont
|
Blueprint for action for the opening up of lines of communication between the fur industry and the potential fur owner
|
14 May 1958
|
Report
|
|
Blueprint for action: Fur
|
1958
|
Report
|
|
C & A purpose - increasing its sales volume
|
1968
|
Proposal
|
|
Consumer attitudes toward Intexa products, Intexa advertising and the company image of Intexa / progress report on a motivational research study
|
c.1958
|
Report
|
INTEXA
|
Creative memo on Manhattan shirts
|
Nov 1955
|
Memorandum
|
Manhattan
|
Creative memo prepared for International Playtex
|
05 Dec 1980
|
Memorandum
|
Playtex
|
Creative memo prepared for International Playtex: Pantyhose Division
|
1980
|
Memorandum
|
Playtex
|
A creative memorandum analyzing the Dominion Corset Company spring advertising campaign
|
Jun 1958
|
Memorandum
|
Dominion
|
A creative memorandum on consumer attitudes toward synthetic fabrics
|
Nov 1957
|
Memorandum
|
|
A creative memorandum to provide additional validation for the Lane Bryant motivational research study
|
Aug 1956
|
Memorandum
|
Lane Bryant
|
Creative memorandum: impressions and recommendations concerning the physical layout of the West End C & A stores
|
Feb 1967
|
Memorandum
|
C&A
|
A creative motivational research memo on the sales and advertising problems of Dickies work clothes
|
May 1955
|
Memorandum
|
Dickies
|
Creative motivational research study on attitudes toward support pantyhose, control top pantyhose, the brand name "Lycra"
|
May 1974
|
Report
|
Lycra; DuPont
|
A creative package and advertising test for Humming Bird hosiery
|
Mar 1958
|
Report
|
Humming Bird
|
A creative package and advertising test for Humming Bird hosiery / phase II
|
Jul 1958
|
Report
|
Humming Bird
|
A creative problem analysis and proposal for a motivational research study aimed at exploring consumer attitudes toward silk stockings
|
Dec 1959
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the problems currently faced by the fur industry in expanding its market
|
Sep 1957
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Howard Stores Corporation
|
Jul 1957
|
Proposal
|
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Lane Bryant stout women's clothes
|
Apr 1955
|
Proposal
|
Lane Bryant
|
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Linde star gems
|
Oct 1957
|
Proposal
|
Linde
|
A creative problem analysis and proposal for a motivational research study on the best new markets and sales appeals for Omega watches
|
Oct 1956
|
Proposal
|
Omega
|
A creative problem analysis and suggested areas of research for a motivational research study affecting the advertising and merchandising areas of the Celanese Corporation
|
Jan 1957
|
Report
|
Celanese
|
A creative problem analysis for a motivational research study for Dominion Corset Co., Ltd.
|
Jul 1957
|
Report
|
Dominion
|
Creative research memo regarding consumer attitudes towards the Celsius in tandem with various numbers
|
Aug 1976
|
Memorandum
|
Celsius
|
Diamonds: their allures and psychology
|
Nov 1986
|
Report
|
|
"Die Frau um 40" Vorschlag zu einer Motivstudie
|
Sep 1967
|
Proposal
|
C&A
|
Down with the barriers - the continuation of the peacock revolution
|
Dec 1966
|
Report
|
DuPont
|
Down with the barriers - the peacock revolution continues
|
26 Jan 1967
|
Supporting Material
|
DuPont
|
Draft copy: the role of the uniform in scouting
|
Sep 1971
|
Proposal
|
|
Draft copy: the role of the uniform in scouting
|
Dec 1971
|
Proposal
|
|
Endicott Johnson - Guide Step shoes progress report
|
|
Report
|
Guide Step
|
Erster Fortschrittsbericht zu einer Motiv- und Marketingstrategiestudie über die Herrenhüte: Die motivpsychologischen Voraussetzungen einer optimalen Herrenhut-Werbe- und Marketingstrategie in Deutschland
|
May 1965
|
Report
|
|
Estudio de las motivaciónes en el marketing y la publicidad de Tervilor
|
Apr 1963
|
Report
|
Tervilor
|
Etude de motivations sur le marchè du costume à prix èlevè en Allemagne, France et Italie
|
Dec 1966
|
Report
|
Cerruti
|
Excerpts from "pantyhose" preliminary findings
|
|
Report
|
|
An executive summary of preliminary findings and applications from a pilot study for Supp-Hose
|
Nov 1959
|
Report
|
Supp-Hose
|
Fashion advertising specifically as it refers to Brown shoes
|
16 Jul 1951
|
Memorandum
|
|
How can RIT bring present non-dyers into the tint and dye market?
|
13 Mar 1962
|
Report
|
New York Times; RIT
|
How the consumer really feels about dry cleaning
|
1956
|
Report
|
NID
|
How the consumer really feels about dry cleaning: a motivational study
|
Feb 1957
|
Report
|
NID
|
How to make Hepworths employees more efficient and happier - reducing turnover and absenteeism
|
Apr 1970
|
Report
|
|
Hypothesen und Untersuchungsrahmen für eine Motiv- und Marketingstudie über Pullover
|
03 Oct 1968
|
Report
|
|
Improving the market for men's formal wear in a rapidly changing society: a motivational research study, vol. I
|
Mar 1973
|
Report
|
|
Improving the market for men's formal wear in a rapidly changing society: a motivational research study, vol. II
|
Mar 1973
|
Report
|
|
Improving the market for men's formal wear in a rapidly changing society: a proposal for a motivation research study
|
Mar 1972
|
Proposal
|
|
Increasing Lane Bryant's mail order sales: a motivational research study
|
Nov 1955
|
Report
|
Lane Bryant
|
Increasing mail order sales of the King-Size product line: a proposal for a motivational research study
|
Dec 1971
|
Proposal
|
|
Increasing mail order sales of the Roaman's line: a proposal for a motivational research study
|
May 1973
|
Proposal
|
Roaman's
|
Informe final de un estudio de motivación sobre el rayon en España
|
Dec 1960
|
Report
|
|
Informe final de un estudio de motivación sobre el rayon en España
|
1959
|
Report
|
|
Initial report on a motivational research study on Hansen gloves (parts I and II)
|
Dec 1954
|
Report
|
Hansen
|
Interim memorandum for the Associated Fur Manufacturers, Inc.
|
26 Dec 1957
|
Memorandum
|
|
Introductory summary of our main findings - Red Cross Shoes
|
Jan 1955
|
Report
|
Red Cross Shoes
|
Konzeption und Offerte für eine Motiv- und Marketingstudie über Pullover
|
26 Jan 1970
|
Proposal
|
|
Letter proposal for a motivational research study on dry cleaning
|
28 Feb 1966
|
Proposal
|
|
Letter-proposal to the luggage and leather goods manufacturers of America, Inc.
|
24 Feb 1959
|
Letter
|
|
Memo on Recommendations for Weil & Aschheim, Johannesburg
|
06 Nov 1962
|
Memorandum
|
Lovable; Cameo
|
Motiv- und Imageuntersuchung über C & A Brenninkmeyer in Mannheim und Hannover
|
May 1968
|
Report
|
C&A
|
The motivating response patterns to two Maidenform and one Playtex commercials
|
Mar 1958
|
Report
|
Maidenform; Playtex
|
A motivational exploration into the salesman's training programme
|
Jun 1967
|
Report
|
|
A motivational pilot study of the advertising and product factors involved in the sale of the Playtex Nurser
|
18 Jul 1963
|
Pilot Study
|
Playtex
|
A motivational pilot study of the advertising and product factors involved in the sale of the Playtex Nurser
|
Feb 1963
|
Pilot Study
|
Playtex
|
A motivational pilot study on Maidenform bras
|
Jan 1958
|
Pilot Study
|
Maidenform
|
A motivational research memorandum on the impact of Accutron and some of its ads
|
Dec 1963
|
Memorandum
|
Bulova; Accutron
|
A motivational research study for Dominion Corset Co., Ltd.
|
Jun 1958
|
Report
|
Dominion
|
A motivational research study for Dominion Corset Co., Ltd., Vol. I
|
Feb 1959
|
Report
|
Dominion
|
A motivational research study for Dominion Corset Co., Ltd., Vol. II
|
Feb 1959
|
Report
|
Dominion
|
A motivational research study for Dominion Corset Co., Ltd., Vol. III
|
Feb 1959
|
Report
|
Dominion
|
A motivational research study of American consumer attitudes toward silk in the metropolitan New York area
|
Mar 1960
|
Report
|
|
A motivational research study of men's slacks
|
Sep 1968
|
Report
|
|
A motivational research study of men's slacks - executive summary
|
Oct 1969
|
Report
|
|
A motivational research study of pantyhose potential
|
Apr 1972
|
Report
|
|
A motivational research study of the problems connected with the sales and advertising of Lovable brassieres and girdles in South Africa
|
Jun 1963
|
Report
|
Lovable
|
A motivational research study of the sales and advertising problems of Red Cross Shoes
|
Dec 1954
|
Report
|
Red Cross Shoes
|
Motivational research study on catalog buying
|
Dec 1976
|
Report
|
King Size
|
A motivational research study on current consumer attitudes toward all types of dry cleaning establishments
|
Nov 1963
|
Report
|
NID
|
A motivational research study on the foundation garment market in the United Kingdom
|
Jun 1967
|
Report
|
Silhouette
|
Motivational research study on Hansen gloves: part III: the predictive problem
|
Feb 1955
|
Report
|
Hansen
|
A motivational research study on how to revitalize the luggage market at the retail and consumer levels
|
Aug 1959
|
Report
|
|
A motivational research study on the image of C & A Modes
|
Apr 1967
|
Report
|
C&A
|
A motivational research study on the image of C & A Modes
|
Apr 1967
|
Report
|
C&A
|
Motivational research study on the image of fully fashioned and seamless nylon hosiery
|
c.1960
|
Report
|
|
A motivational research study on the sales opportunities for ladies' girdles
|
Mar 1975
|
Report
|
DuPont
|
A motivational research study on the sales opportunities for ladies' girdles
|
20 Mar 1975
|
Report
|
DuPont
|
Motivpsychologisch Marktstudie über die Grundeinstellung der deutschen Frau gegenüber Miederteilen und Unterwäsche
|
1970
|
Report
|
Schiesser
|
New marketing opportunities for the "Knock-A-Boot"
|
Dec 1968
|
Report
|
Knock-a-Boot
|
Notes on new Endicott Johnson Guide Step pamphlet
|
27 Jun 1957
|
Letter
|
Guide Step
|
Outline for a motivational research study on the sales and advertising problems of Tervilor
|
28 Nov 1962
|
Letter
|
Tervilor
|
"Pantyhose" preliminary findings
|
|
Report
|
|
The peacock revolution: the psychology of the young men's market
|
18 Feb 1966
|
Supporting Material
|
|
The personality and image of Intexa, its product and its advertising in the eyes of the French shopper / a motivational study
|
Apr 1959
|
Report
|
INTEXA
|
A pilot exploration of attitudes towards silk stockings in the metropolitan area
|
Mar 1960
|
Report
|
|
A pilot study on current attitudes toward Supp-Hose and directions for future advertising
|
Dec 1959
|
Pilot Study
|
Supp-Hose
|
A pilot study on current attitudes toward Supp-Hose and directions for future advertising
|
Dec 1959
|
Pilot Study
|
Supp-Hose
|
A pilot study on the sales and advertising problems of Red Cross Shoes
|
Aug 1954
|
Pilot Study
|
Red Cross Shoes
|
Playtex Nurser
|
20 Sep 1962
|
Letter
|
Playtex
|
Primer Informe referente a un Estudio de Estratègia de "Marketing" y Motivación sobre la introducción de Camisas Tervilor en el mercado francès: Las condiciones Motivo-Psicológicas para una estratègia óptima de venta y propaganda para camisas de caballero de procedencia española y de precio medio en el mercado francès
|
Jan 1966
|
Report
|
Tervilor
|
A problem analysis and proposal for a motivational research study on how to revitalize the luggage market at the retail and consumer levels
|
Oct 1958
|
Proposal
|
|
Progress memorandum on revitalizing the luggage market at retail and consumer levels
|
Jun 1959
|
Memorandum
|
|
Progress report - motivational research study on marketing and advertising problems of German Laundry Association
|
Jun 1962
|
Report
|
|
Progress report - Red Cross Shoes
|
Oct 1954
|
Report
|
Red Cross Shoes
|
Progress report on the role of underwear
|
c.1960
|
Report
|
Schiesser; Tausendsassa
|
Progress report on the sales and advertising problems of higher priced men's clothing
|
Jul 1966
|
Report
|
|
Progress report – increasing mail order sales of the King-Size product line: a motivational research study
|
Jul 1972
|
Report
|
|
A proposal for a complete motivational study on Berlei foundation garments
|
Nov 1963
|
Proposal
|
Berlei
|
A proposal for a comprehensive strategy review and motivational research study on how to sell more Bata shoes
|
Sep 1962
|
Proposal
|
Bata
|
Proposal for the development of a public relations and advertising policy for the Woolen Corporation of America
|
Oct 1945
|
Proposal
|
|
Proposal for a marketing and feasibility study of introducing a domestically manufactured line of mens' and womens' karat gold jewerly in the United States
|
Jun 1982
|
Proposal
|
|
Proposal for a motivational and marketing study on "Career Apparel"
|
15 Sep 1970
|
Proposal
|
Career Apparel
|
Proposal for a motivational research study aimed at expanding the market for Samsonite luggage
|
Nov 1959
|
Proposal
|
Samsonite
|
A proposal for a motivational research study of the advertising and promotional problems of the Leather Industries of America
|
Dec 1954
|
Proposal
|
|
Proposal for a motivational research study of the advertising and sales problems of the brands Schiesser and Tausendassa (men's underwear)
|
Dec 1959
|
Report
|
Schiesser; Tausendsassa
|
Proposal for a motivational research study of the "Knock-A-Boot"
|
Jun 1968
|
Proposal
|
Knock-a-Boot
|
A proposal for a motivational research study of the men's hosiery market
|
Apr 1966
|
Proposal
|
DuPont
|
Proposal for a motivational research study of men's slacks
|
Apr 1968
|
Proposal
|
|
A proposal for a motivational research study of pantyhose potential
|
Feb 1972
|
Proposal
|
|
A proposal for a motivational research study of pantyhose potential
|
Jan 1972
|
Proposal
|
|
Proposal for a motivational research study of the sales and advertising problems of the Jim Clinton stores
|
29 Jul 1955
|
Proposal
|
Jim Clinton
|
Proposal for a motivational research study on current consumer attitudes toward all types of dry cleaning establishments
|
Mar 1962
|
Proposal
|
NID
|
Proposal for a motivational research study on the higher-priced clothing market for men in Northern Italy, France, Northern and Southern Germany
|
Dec 1965
|
Proposal
|
|
Proposal for a motivational research study on the "Knock-A-Boot"
|
Jun 1968
|
Proposal
|
Knock-a-Boot
|
A proposal for a motivational research study on men's clothing
|
Feb 1965
|
Proposal
|
Hepworths'
|
Proposal for a motivational research study on new opportunities in the girdle market
|
Nov 1975
|
Proposal
|
DuPont
|
Proposal for a motivational research study on the sale and advertising problems of Arnel in Germany
|
Jun 1966
|
Proposal
|
Arnel
|
A proposal for a motivational research study on the sales and advertising problems of Maidenform brassieres
|
Jul 1958
|
Proposal
|
Maidenform
|
Proposal for a motivational research study on the sales and advertising problems of Martha Manning half-size dresses
|
Jun 1954
|
Proposal
|
Martha Manning
|
Proposal for a motivational research study on the sales and advertising problems of Whirlpool bras
|
May 1954
|
Proposal
|
Whirlpool
|
Proposal for a motivational research study program of the sales and advertising problems of Robert Hall clothes
|
Oct 1955
|
Proposal
|
Robert Hall
|
Proposal for National Institute of Drycleaning
|
06 Jul 1956
|
Proposal
|
|
A proposal for a pilot motivational research study for Federal Industries
|
Dec 1960
|
Proposal
|
Federan
|
Proposal for a psychological analysis of the sales and advertising problems of Flexees brassieres
|
Jul 1948
|
Proposal
|
Flexees
|
Proposal for a psychological research study on the development of increased store traffic for Spencer shoes
|
Jul 1954
|
Proposal
|
Spencer
|
Proposal for a psychological research study on the sales and advertising problems of Guide Step shoes
|
Feb 1954
|
Proposal
|
Guide Step
|
Proposal for a psychological research study on the sales and advertising problems of the U. S. Shoe Corporation
|
Apr 1954
|
Proposal
|
|
Proposal for a psychological study of Thom McAn shoes
|
Dec 1946
|
Proposal
|
Thom McAn
|
Proposal for a repeat study on drycleaning and Fabricare
|
Sep 1981
|
Proposal
|
Fabricare
|
Proposal for a research study with a goal of improving the sales effectiveness of sales personnel
|
01 Mar 1954
|
Letter
|
|
Proposal for study of motivations on problems of rayon and viscose in Spain
|
|
Proposal
|
|
A proposal for a study on consumer attitudes to leather to help provide a basis for an advertising campaign to counteract a new synthetic leather
|
10 Dec 1962
|
Proposal
|
|
Proposal for U. S. Shoe
|
07 Sep 1954
|
Proposal
|
|
Proposal on Clark's children's shoes quantification section
|
|
Proposal
|
Clark's
|
Proposal to conduct a psychological analysis of the sales and advertising problems of the Men's shoe field
|
02 Feb 1954
|
Letter
|
|
Proposal: a motivational study of the factors which influence the purchase and non-purchase of "all pure wool" products among women
|
Oct 1966
|
Proposal
|
Woolmark
|
Proposed motivational research for Celanese Corporation
|
22 Jan 1957
|
Proposal
|
Celanese
|
A psychological research study of the most appropriate characterization of the "Wonderful Wizard of Bras"
|
Sep 1954
|
Report
|
|
A psychological research study on the sales and advertising problems of Guide Step shoes
|
Jul 1954
|
Report
|
Guide Step
|
A psychological study of men's attitudes towards clothing and clothing shops
|
Oct 1965
|
Report
|
Hepworths'
|
A psychological study of Thom McAn's boys' market
|
May 1947
|
Report
|
Thom McAn
|
A psychological study on the sales and advertising problems of Bur-Mil stockings
|
Jun 1963
|
Report
|
Bur-Mil
|
A psychological test on the sales effectiveness of five Koch fiberglas luggage advertisements
|
Jun 1953
|
Report
|
|
Psychology and motivations of the pregnant woman
|
Dec 1967
|
Report
|
C&A
|
Rapport de progrès d'une ètude motivationnelle concernant le marchè de la teinturerie
|
Jun 1966
|
Report
|
|
Rapport dèfinitif d'une ètude motivationnelle concernant le marchè de la teinturerie
|
Sep 1966
|
Report
|
|
Red Cross Shoes
|
17 Apr 1956
|
Letter
|
Red Cross Shoes
|
Report of a consumer panel on Playtex bras
|
May 1962
|
Report
|
Playtex
|
Report of a repeat motivational research study on the opportunities and the future of Fabricare plants
|
May 1982
|
Report
|
Fabricare
|
Report of a repeat motivational research study on the opportunities and the future of Fabricare plants
|
May 1982
|
Report
|
Fabricare
|
Report on a study of the buying motivations for ladies' outerwear from mail order firms
|
Dec 1972
|
Report
|
|
Report on the testing of the Clark's 25 Blindfold commercial
|
1962
|
Report
|
Clark's
|
The role of the uniform in scouting: a proposal for a motivation research study
|
Jul 1971
|
Proposal
|
|
Schlussbericht zu einer Motiv- und Marketingstrategiestudie über Herrenhüte: Die motivpsychologischen Voraussetzungen einer optimalen Herrenhut-Werbe- und Marketingstrategie in Deutschland
|
Jul 1965
|
Report
|
|
Schlussbericht zu einer Motivstudie über die Markt- und Werbeprobleme des Deutschen Wäscherei-Verbandes
|
Sep 1962
|
Report
|
|
A second motivational research study on Hansen gloves
|
Jul 1956
|
Report
|
Hansen
|
Second motivational research study on Hansen gloves: phase III
|
Mar 1957
|
Report
|
Hansen
|
"Soxology" - a strategy for stimulating sock sales
|
02 Dec 1966
|
Supporting Material
|
DuPont
|
Studies: fashion panel
|
|
Supporting Material
|
|
Summary of a motivational research study for the Japan Silk Association, Inc.
|
Mar 1960
|
Report
|
|
A summary of the motivational research study on how to revitalize the luggage market at the retail and consumer levels
|
Jul 1959
|
Report
|
|
Summary of our major findings and recommendations from a motivational research & advertising study on Arnel in Germany
|
May 1967
|
Report
|
Arnel
|
Summary of report - Red Cross Shoes
|
Aug 1954
|
Report
|
Red Cross Shoes
|
Summary progress report on Dominion Corset
|
Dec 1957
|
Report
|
Dominion
|
Symbolism of self awareness: a creative analysis
|
Jul 1975
|
Report
|
DuPont
|
Tables - progress report Fur Label Authority
|
|
Report
|
|
Two phase summary of progress report: consumer phase of study: NID phase of study
|
Nov 1956
|
Report
|
NID
|
Ultimo informe referente a un estudio de estratègia de "marketing" y motivación sobre la introducción de camisas Tervilor en el mercado francès
|
Apr 1966
|
Report
|
Tervilor
|
Unsatisfied fashion needs of the woman around 40
|
|
Report
|
|
Unsatisfied needs and the psychology of the blouse
|
Dec 1967
|
Report
|
C&A
|
Unsatisfied needs and the psychology of the skirt
|
Jan 1968
|
Report
|
C&A
|
Vorschlag für eine Motivforschungsstudie über die Markt-und Werbeprobleme des Deutschen Wäscherei Verbandes
|
Jan 1962
|
Proposal
|
|
Vorschlag für eine motivpsychologische Marktstudie
|
05 Dec 1969
|
Proposal
|
Schiesser
|
Vorschlag zu einer Image- und Marketingstudie für Salamander
|
12 Oct 1971
|
Proposal
|
Salamander
|
Vorschlag zu einer Motiv- und Imagestudie für Bally
|
11 Nov 1970
|
Proposal
|
Bally
|
Vorschlag zu einer Motiv- und Marketing-Strategiestudie über die Verkaufsprobleme von Unterwäsche der Interessengemeinschaft "Solitaire"
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30 Jul 1964
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Proposal
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Solitaire
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Vorschlag zu einer Motiv- und Marketingstudie über Diolen Markant Herren Jersey
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Proposal
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Vorschlag zu einer Motiv- und Marketingstudie über Schuhe, speziell Bally-Schuhe
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08 Oct 1969
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Proposal
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Bally
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Vorschlag zu einer Motivstudie fur C+A Brenninkmeyer in Essen
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11 Oct 1966
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Proposal
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C&A
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Vorschlag zu einer Motivstudie über die Einstellung schweizerische Konsumenten zu Uhren ausländischer Herkunft
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31 Dec 1969
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Proposal
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Vorschlag zu einer Motivstudie über die Probleme der Umstandskleiner
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Sep 1967
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Proposal
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C&A
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Vorschlag zu einer Motivstudie über die Werbe- und Verkaufsprobleme der Marken Schiesser und Tausendsassa
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Jul 1959
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Proposal
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Schiesser; Tausendsassa
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Vorschlag zu einer Untersuchung über das C & A Image in Mannheim und Hannover
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31 Jan 1968
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Proposal
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C&A
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Vorschlag zu einer Werbetest-Untersuchung der Anzeigen- Konzeption 1966 des Hauses C+A Brenninkmeyer, bzw. zu einer Motivstudie über das Problem der "angebotslosen" Werbekonzeption
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Apr 1966
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Proposal
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C&A
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Why men buy shoes: a motivational research study
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Jul 1954
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Report
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Winning a dominant position in the children's shoe field - a creative research memo on Jumping-Jacks shoes
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Apr 1956
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Memorandum
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Jumping-Jacks
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"The wool gap" - a psychological study of women's attitudes towards wool
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Nov 1966
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Report
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Woolmark
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Zwischenbericht von den ersten Ergebnissen der Motiv- und Image Studie über die C & A Brenninkmeyer-Geschäfte in Deutschland
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Jul 1966
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Report
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C&A
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