Food and Drink

'All the rest of your natural life' / Advertisement for Betty CrockerCompanies that produced food and drink represent a large proportion of The Institute of Motivational Research’s clients, and documents within this industry cover a vast range of groceries, packaging and modes of consumption for world markets.

The housewife dominates these reports as the target of research and advertising in her position as the buyer of groceries (such as dairy products, meat and fish, fruit and vegetables, tea, coffee and bread) as seen in Housewives' attitudes toward mushrooms. Even reports from companies such as Pepsi, Mars and Kellogg’s, creating products for younger consumers, recognise the importance of the parent and their decision-making processes (Do children (not teen-agers) influence the brand of bread or packaged sweet goods items that are purchased by parent shoppers?). This industry also encompasses alcohol, marketed to a male-orientated adult demographic, with interesting analyses of regional loyalties (particularly for beers and breweries such as in A motivational research study on a name for the distributor of Molson beer in the city of Quebec) as well as studies on whiskey, gin, vodka and cocktails.

Across the demographics we can see a trend towards convenience with reports on ready-made products such as stock cubes and soups from Oxo and Knorr, frozen foods and the cake and pie mixes of Betty Crocker (A psychological research study on the effectiveness of Betty Crocker in promoting General Mills products). The introduction of low-calorie and diet foods is notable (Diet packed foods) as is the contrast in the product manufacturing evinced within these documents and how marketing campaigns consciously moved towards presenting products as natural and wholesome on The Institute’s advice.

An abstract of non-confidential research findings from motivational investigation concerning consumer attitude toward coffee and tea Jun 1962 Report Lyons
Ad copy test, based on three sample ads on 8-year-old OFC 07 Feb 1972 Memorandum O.F.C. (Old French Canadian)
An ad effectiveness test on the new Cresta Blanca ads c.1952 Report Cresta Blanca
Addendum to a creative memorandum on the present climate for imported products in the United States with special emphasis on beer and ale Sep 1961 Report Molson's
Additional comments on Carling's beer & ale Nov 1955 Supporting Material Carling
Additional data on Molson French-Quebec (878C) 28 Jan 1958 Report Molson's
Aguardiente 14 Nov 1962 Memorandum Santa Teresa
Analysis creativo de un problema para un estudio de investigación motivacional de los problemas afrontados por las tabletas de chocolate y los bombones Jul 1958 Report Nestlè
Analysis of bartender - distributor interviews Mar 1958 Report Old Reading
An analysis of the motivating response patterns to two advertisements for Mackintosh's "Weekend Assortment" Feb 1959 Report Weekend
Analysis of the motivating response patterns to two Quaker Oats commercials Sep 1958 Report Quaker Oats
Appendix of statistical tables and charts for motivational research study on Ovaltine Feb 1960 Report Ovaltine
Appendix to executive summary for glass container manufacturers institute study on packaging beer in returnable bottles, one-way bottles and cans Aug 1958 Report
Associations and implications of the Foremost name 16 Dec 1954 Letter Foremost
Attitudes and motivations Sep 1962 Report Cadbury
Attitudes to Nescafe Report Nescafè
Attitudes towards chocolate, volume I of a report on a motivational research study submitted to Cadbury Bros., Ltd., Bournville Aug 1958 Report Cadbury
Attitudes towards packaging of Endeco Swiss cheese 04 Mar 1963 Report New York Times; Endeco
Attitudes towards sausages and bacon c.1960 Report
Baked products and packaged cakes Report
Beer drinking in North-East England Report
Beer drinking in North-East England / a progress report on a motivational research study Sep 1959 Report
Bericht über die Ergebnisse einer Bären-Marken-Anzeigenvorprüfung: Die motivpsychologischen Voraussetzungen für eine optimale Anzeigengestaltung für Bären-Marke Dec 1965 Report Bären Marke
Bericht über eine qualitative Untersuchung der Hausmarke "Altmeister" 1972 Report
Bericht zu einem Anzeigen-Test für die Kaffeemühle Braun Aromatic May 1972 Report Braun
Bericht zu einem Anzeigen-Test für Nescorè Feb 1972 Report
Bericht zu einem Anzeigentest für Suchard-Schokoladen Jul 1970 Report Suchard
Bericht zu einem Margarine-Packungstest Sep 1972 Report
Bericht zu einem Namenstest für Aluminium - Haushaltfolie: Die motiv- und marktpsychologischen Voraussetzungen für einen produkt- und sprachadäquaten Markennamen für den EWG- Marktraum, sowie einige zusätzliche generelle Verbrauchereinstellungen zu Alufolien Jan 1967 Report
Bericht zu einem Packungs- und Konzeptionstest für Ofruta-Fruchtsäfte Nov 1970 Report Ofruta
Bericht zu einem Packungstest für Milo Sep 1971 Report Nestlè; Milo
Bericht zu einer Leitstudie über die Markt - bzw. motivpsychologischen Voraussetzungen einer neuen Nahrungsmittel - Produktlinie für ältere und alte Konsumenten Dec 1966 Report
Bericht zu einer Motiv- und Imagestudie über Gervais Nov 1967 Report Gervais
Bericht zu einer Motiv- und Marketigstudie über Beuteltee Aug 1969 Report Talanda
Bericht zu einer Motiv- und Marketingstudie für Tivoli Produktprogramm, Werbe- und Imagestrategie von Tivoli Dec 1967 Report Tivoli
Bericht zu einer Motiv- und Marketingstudie für Zweifel-Chips Apr 1970 Report Zweifel
Bericht zu einer Motiv- und Marketingstudie über Butter Oct 1968 Report Gervais
Bericht zu einer Motiv- und Marketingstudie über Dunkelbier Jun 1967 Report Hurlimann
Bericht zu einer Motiv- und Marketingstudie über Galak und Kinderschokolade 1971 Report Nestlè; Galak; Milkybar
Bericht zu einer Motiv- und Marketingstudie über Hürlimann-Luxusbier Mar 1970 Report Hurlimann
Bericht zu einer Motiv- und Produktstudie über Pralines Jun 1968 Report Mon Amour
Bericht zu einer Motiv- und Werbestrategie-Studie über den Markenwein Goldener Oktober, der St. Ursula Weingut und Weinkellerei GmbH Bingen Apr 1966 Report Goldener Oktober
Bericht zu einer Motivleitstudie über Dujardin Imperial Dec 1966 Report Dujardin
Bericht zu einer Motivstudie für Biskuits und einer Imageanalyse für die Marke Kambly Aug 1973 Report Kambly
Bericht zu einer Motivstudie über das Image der Hürlimann- Lagerbiere Sep 1967 Report Hurlimann; Dreikoenigs; Sternbraü
Bericht zu einer Motivstudie über eine neue K-Kost-Linie für beruflich bedingtes Auswärtsessen Nov 1967 Report K-Kost
Bericht zu einer Motivstudie über Getränke, speziell über ein neues, leichtes Alkoholgetränk Oct 1968 Report
Bericht zu einer Motivstudie über Kakao-Instant-Getränke Jun 1973 Report
Bericht zu einer Motivstudie über Kernobst May 1972 Report
Bericht zu einer Motivstudie über Kindernahrungsmittel in der Schweiz 01 Aug 1969 Report Ursina
Bericht zu einer Motivstudie über Schokoladen im Allgemeinen und Marke Suchard bzw. Suchard/Milka im speziellen 1971 Report Suchard
Bericht zu einer Motivstudie über Speiseöl sowie das Firmen - Produkt- und Markenimage von Lesieur Feb 1969 Report Lesieur
Bericht zu einer Motivuntersuchung über ARMA Apr 1964 Report ARMA
Bericht zu einer Pilotstudie für Butter mit niedrigem Fettgehalt May 1974 Report Nestlè
Bericht zu einer Pilotstudie über Husten -, bzw. Krauterbonbons Jan 1968 Report
Bericht zu einer Produkt-Konzeptionsstudie für Cheese Pods und Corkers Jun 1971 Report Zweifel
Bericht zu einer psychologischen Packungs- und Kommunikationsuntersuchung für die COOP - Rostkaffee-Linie Aug 1973 Report
Bericht zu einer psychologischen Untersuchung für eine Suchard- Umbrella Werbung Feb 1970 Report Suchard
Bericht zu einer qualitativen Analyse zum Image und zur Wahrnehmung der Marke Löwenbräu im deutschsprachigen Teil der Schweiz Jul 1983 Report Löwenbräu
Bericht zu einer qualitativen Untersuchung der Milka-Werbekonzeption 1972 (in Kombination mit einer teilweisen Überprüfung unserer Grundlagenstudie 1971) Apr 1973 Report Milka
Bericht zu einer qualitativen Untersuchung über De Luxe bzw. De Luxe Mi-Fonce Sep 1972 Report De Luxe mi foncè
Bericht zu einer qualitativen Untersuchung über Konsum und Kauf von Puddingpulver Oct 1972 Report
Bericht zu einer Werbekonzeptions-Untersuchung für Rayon Oct 1973 Report Rayon
Borden's buttermilk Oct 1952 Memorandum Borden's
Borden's Chocolate Milk Oct 1952 Memorandum Borden's
Borden's cottage cheese Oct 1952 Memorandum Borden's
Borden's cream Oct 1952 Memorandum Borden's
Borden's Elsie May 1952 Memorandum Elsie the Cow
Borden's evaporated milk Nov 1951 Memorandum Borden's
Borden's mayonnaise and salad dressing 16 Jul 1952 Memorandum
Borden's milk Oct 1952 Memorandum Borden's
Borden's 'None Such Mince Meat' Jun 1952 Memorandum None Such Mince Meat
A brief outline for a psychological investigation for Doby Foods in dehydrated form Report Benger
Building a higher standard of employee morale: a proposal for a motivational research study Aug 1971 Proposal
Burgermeister beer - supplementary memo 24 Jul 1953 Memorandum Burgermeister; Regal; Lucky; Bulldog; Eastside; Olympia; Goebels 22; Brew 102; Acme
The Cadbury profile, volume II: a report on a motivational research study submitted to Cadbury Brothers Limited, Bournville Aug 1958 Report Cadbury
The Cadbury profile: a progress report on a motivational research study Mar 1958 Report Cadbury
Cadbury's instant drinking chocolate 29 Feb 1952 Memorandum Cadbury
Canned soup 26 Mar 1953 Letter
Canners Association 27 Mar 1953 Letter
Carling beer - amendments to proposal 28 Jun 1955 Letter Carling
Cereal: unsatisfied needs and present and future trends c.1955 Report
The challenge of the 70s: planning the continued growth of Hardee's Jun 1972 Proposal Hardee's
The challenge of the 70s: planning the continued growth of Hardee's, vol. I Jan 1973 Report Hardee's
The challenge of the 70s: planning the continued growth of Hardee's, vol. II Jan 1973 Report Hardee's
Charts for Wesson Oil progress report 27 Aug 19[55] Supporting Material Wesson
Chase and Sanborn pilot study – suggested outline 13 Sep 1948 Pilot Study Chase and Sanborn
Children's reactions to the new Sugar Jets package: report of a pilot study Feb 1957 Report Sugar Jets
Clapp's baby foods 26 Mar 1962 Letter Clapp's
Clapp's baby foods 18 Sep 1962 Memorandum Clapp's
Clarification and amplification of "Interim report, Molson's B. C." 25 Nov 1960 Memorandum
Coffee - a presentation to the Pan American Coffee Bureau Report Pan American Coffee Bureau
Coffee - tentative findings and recommendations Apr 1955 Memorandum Pan American Coffee Bureau
Coffee and coffee drinking 12 Nov 1954 Letter Pan American Coffee Bureau
Coffee questionnaire 30 Jan 1962 Letter New York Times; Chock Full O' Nuts
Comments on six Wheaties commercials to Knox Reeves Advertising Oct 1954 Memorandum Wheaties
A comparative analysis of Franco-American chicken gravy with College Inn chicken gravy Jan 1960 Report Franco-American; College Inn
The comparative effectiveness of a Rice and Wheat Chex advertisement Jun 1954 Report Chex
Comparison of Breakstone and Dannon yogurt 15 Jul 1963 Report New York Times; Dannon; Breakstone
Compte-rendu d'une ètude de stratègie motivationnelle et de marketing au sujet du fromage français en Suisse et l'axe de publicitè psychologique pour Le Tartare et Caprice des Dieux Sep 1967 Report Bongrain
Condensed soup and ready-to-serve soup 06 Mar 1962 Letter Crosse & Blackwell
Consumer attitudes and buying motivations concerning Washington state apples: a problem analysis and proposal for a motivational research study Jun 1958 Proposal
Consumer attitudes toward Super C markets: a pilot motivational research study Apr 1973 Report Super C
Consumer attitudes toward various aspects of dry soup mix use 01 Feb 1963 Report New York Times; Knorr
Consumer attitudes towards blintzes Mar 1961 Report
Consumer attitudes towards Seabrook Farms seasoned frozen vegetables: a pilot motivational research study Apr 1961 Report Seabrook Farms
Consumer reaction to the term "fresh-lock" and to the concept of using a chemical process in freezing 16 Oct 1963 Report New York Times; Fresh-Lock
Consumer reactions to a new snack chip and an evaluation of copy appeals as a basis for attracting a worthwhile segment of the snack chip market 15 Aug 1961 Report New York Times
Consumers' attitude toward the relative cost per serving of canned vegetables as compared with frozen vegetables… 11 May 1962 Report New York Times; Birds Eye
The consumer's coffee language Jul 1955 Report Pan American Coffee Bureau
The consumer's image of aluminum as a packaging material - a motivational research study Mar 1971 Report
A creative analysis of a motivational research study for Diamant flour Jan 1957 Report Diamant
Creative analysis of price and proposed Louis Sherry ice cream packages for supermarkets May 1959 Report Louis Sherry
A creative analysis of three prototypes of Carling Black Label beer advertisements Jan 1957 Report Carling
Creative memo for Switzer's Licorice Company Jan 1962 Memorandum Switzer's
Creative memo of Stitzel-Weller Bourbon ads 20 Nov 1957 Memorandum Old Cabin Still
A creative memo on the advertising possibilities for Campbell's soup in Canada 1958 Memorandum Campbell's
A creative memo on advertising, promotion & merchandising of Brown & Haley candy Jun 1957 Memorandum
A creative memo on building an advertising copy platform to increase the use of flour for home baking Dec 1958 Memorandum Omega; White Ring
Creative memo on Cabin Still newspaper advertising Jul 1957 Memorandum Old Cabin Still
Creative memo on desserts Sep 1960 Memorandum
Creative memo on Dole pineapple products Apr 1957 Memorandum; Report Dole
A creative memo on Franco-American spaghetti May 1956 Memorandum Franco-American
Creative memo on Lay's products May 1957 Memorandum Lay's
Creative memo on margarine 22 Jun 1963 Memorandum
A creative memo on the Old Fitzgerald decanter Dec 1955 Memorandum Old Fitzgerald
A creative memo on the sales and advertising problems of Lord Calvert Mar 1956 Report Lord Calvert
A creative memo on what motivates housewives to buy bakery products other than bread Jan 1957 Memorandum
A creative memorandum and problem analysis of canned fruit Apr 1960 Memorandum F&P
A creative memorandum on the advertising opportunities and problems of Coco Wheats May 1958 Memorandum Coco Wheats
A creative memorandum on consumer attitudes to white bread Dec 1959 Memorandum Holsum
Creative memorandum on the consumer motivations at work in the purchase of macaroni Jun 1959 Memorandum
Creative memorandum on Golden Dipt 02 Apr 1957 Memorandum; Proposal Golden Dipt
Creative memorandum on liquor Oct 1962 Memorandum
Creative memorandum on the market potential for premium bread Jul 1962 Memorandum
A creative memorandum on the marketing problems of Dannon yogurt May 1962 Memorandum Dannon
Creative memorandum on Mexicali beer Apr 1965 Memorandum Mexicali; Suprema
Creative memorandum on Northridge Farms bread Sep 1959 Memorandum Northridge Farms
A creative memorandum on oranges as snacks May 1967 Memorandum
A creative memorandum on Ovaltine's TV commercials with a proposal for further study of new sales opportunities Apr 1959 Memorandum Ovaltine
A creative memorandum on the present climate for imported products in the United States with special emphasis on beer and ale Sep 1961 Memorandum Molson's
A creative memorandum on the psychology of beer Apr 1960 Memorandum
A creative memorandum on the psychology of breakfast and cereals Feb 1967 Memorandum Kellogg's
A creative memorandum on the psychology of cake mixes Jan 1961 Memorandum
A creative memorandum on the psychology of soup Apr 1960 Memorandum
A creative problem analysis & proposal for a motivational research study of the sales and advertising problems of Good Luck margarine in Canada Aug 1957 Proposal Good Luck
A creative problem analysis and proposal for the first two phases of a motivational research program for Seabrook Farms Company Feb 1957 Proposal Seabrook Farms
A creative problem analysis and proposal for motivational research in the fields of bread wrapping and bread consumption Mar 1955 Report
A creative problem analysis and proposal for a motivational research program dealing with the soft drink market in Mexico City Jan 1957 Proposal Mexicali
A creative problem analysis and proposal for a motivational research study Sep 1957 Report
A creative problem analysis and proposal for a motivational research study aimed at increasing pediatrician recommendation of Wyeth's S-M-A infant food formula May 1959 Proposal S-M-A
A creative problem analysis and proposal for a motivational research study dealing with problems of the margarine industry Dec 1956 Proposal
A creative problem analysis and proposal for a motivational research study for lysine Aug 1958 Proposal
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Avalon and Sea Glory tuna Sep 1957 Proposal Avalon; Sea Glory
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Old Cabin Still whiskey Jan 1956 Proposal Old Cabin Still
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Wesson Oil Dec 1956 Proposal Wesson
Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Bavarian Brewing Company Aug 1956 Proposal Bavarian
Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Labatt's ale and lager Apr 1957 Proposal Labatt
Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery Limited Feb 1957 Proposal Molson's
A creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery Limited in Ontario Jul 1957 Proposal Molson's
A creative problem analysis and proposal for a motivational research study on future directions for Atlantic Sugar Refineries Limited Feb 1959 Proposal Atlantic
A creative problem analysis and a proposal for a motivational research study on Gibbons beer May 1960 Proposal Gibbons
A creative problem analysis and a proposal for a motivational research study on the introduction of no-return bottles in the soft drink industry Dec 1960 Proposal
A creative problem analysis and proposal for a motivational research study on the sales and advertising problems of Washington state apples Mar 1956 Proposal
A creative problem analysis and proposal for a pilot motivational research study on two specific marketing problems of Pez in the U.S. market Dec 1958 Proposal Pez
A creative problem analysis and a proposal for a series of motivational marketing studies on Genesee beer Oct 1960 Proposal Genesee
A creative problem analysis and suggested areas for motivational research for Oscar Mayer & Company Mar 1960 Report Oscar Mayer
A creative research memo on Granny Goose potato chips Aug 1955 Memorandum Granny Goose
Creative research memo on Great Western wines and champagne May 1955 Memorandum Great Western
Creative research memo on ice cream topping Jul 1955 Memorandum
Creative research memo on Jax beer 11 Apr 1955 Memorandum Jax
A creative research memo on new sales possibilities for ice cream Apr 1955 Memorandum Borden's
Creative research memo on the psychology of food Jul 1955 Memorandum
Creative research memo on the sex of rice Oct 1955 Memorandum Uncle Ben's; Rice Krispies
Creative research memo on test procedures on new products Apr 1955 Memorandum Foremost
A creative research memo on wine labels Oct 1956 Memorandum
Creative research memorandum on the psychology of hot dogs c.1975 Memorandum Swift
A creative research report on the sales and advertising problems of M. J. B. coffee Jun 1953 Report M. J. B.
Cresta Blanca Wine sales 24 Mar 1953 Letter Cresta Blanca
Cresta Blanca work-in-progress report c.1952 Report Cresta Blanca
Delicious Apple Red public relations campaign - a proposal for a public relations campaign in behalf of State of Washington Delicious Apples 05 May 1954 Proposal
Diet packed foods 29 Mar 1963 Report New York Times
Discriminatory practices in New York City's Upper East Side restaurants / a pilot study Jul 1960 Pilot Study COIR
Disposable cups and plates 27 Jun 1960 Letter Scott
Do attitudes toward frozen baked goods justify the added expense as far as convenience, nutrients, flavor, novelty, any other attraction? 11 May 1962 Report New York Times
Do children (not teen-agers) influence the brand of bread or packaged sweet goods items that are purchased by parent shoppers? 09 Jan 1964 Report New York Times
Do women believe that all frozen concentrated orange juices are the same or are there some brands that are better than others? If so, which brands and why? 08 Sep 1961 Report Minute Maid; New York Times
Do women shy away from milk or milk products because of the purported effect of fallout? 10 Dec 1962 Report New York Times
Do you think the pre-splitting of an English muffin at the bakery has an effect on the quality, freshness, or flavor? 13 Nov 1961 Report Thomas'; New York Times
Do you think yogurt can be an appealing food for young children? 12 Dec 1962 Report New York Times; Dannon
Does gefilte fish appear to interest the non-Jewish housewife as a purchasable food item at the present, or in the near future? 08 Aug 1962 Report New York Times
Does the new Kraft bottle create confusion (at point of purchase) with the Wish-Bone bottle, and if so, among which group of consumers? 19 Apr 1962 Report Kraft; Wish-Bone; New York Times
Doxsee clam products 03 Dec 1963 Report New York Times; Doxsee
Draft copy - executive summary - the image of aluminum as a packaging material - a motivational research study Mar 1971 Report
Draft of creative analysis of Pabst Beer campaign Dec 1956 Report Pabst
Draft of publicity release #6 New York Times Grocery Research Workshop "a letter from Dr. Dichter" - must the housewife choose between a rut and a revolution 28 Feb 1962 Supporting Material New York Times
Draft of publicity release #6 New York Times Grocery Research Workshop "'letter from Dr. Dichter" - the crucial role of word-of-mouth 28 Feb 1962 Supporting Material New York Times
Draft of publicity release #7 New York Times Grocery Research Workshop - the inside story 16 Mar 1962 Supporting Material New York Times
A draft outline for field testing bottles and labels (Geneva gin) Apr 1958 Report Seagram
Drinking scotch whiskey - a research memorandum Dec 1968 Memorandum
Efectividad psicologica del Album Nestlè y de la promoción a traves de los Cromos / Psychological effectiveness of the Nestlè album and Cromo promotion Apr 1959 Report Nestlè
The effectiveness of the present prune advertising campaign Jun 1954 Report
Eliminating psychological barriers – a search for an increased tea market Jun 1971 Proposal Tender Leaf
Ergebnisse von drei Gruppenexplorationen über Rivella Apr 1985 Report Rivella
Erster Fortschrittsbericht zu einer Motiv- und Marketing- Strategiestudie über den Markenwein Goldener Oktober, St. Ursula Weingut und Weinkellerei GmbH Bingen Jun 1965 Report Goldener Oktober
Erster Fortschrittsbericht zu einer Motiv- und Marketing- Strategiestudie über die Hürlimann-Biere Dec 1964 Report Hurlimann
Erweiterter Vorschlag zu einer qualitativen Untersuchung über De Luxe bzw. De Luxe Mi-Fonce und eine De Luxe Produktfamilie 01 May 1972 Proposal De Luxe mi foncè
Estudio motivacional sobre actitudes y maneras de sentir de consumidores y revendedores de cerveza / en relación a marcas, publicidades, e imagenes de la Cervecera Nacional y su competencia en Venezuela Jun 1964 Report
Evaluation of five television commercials for Mexicali beer 25 Aug 1958 Letter Mexicali
An evaluation of the growth potential for home canning Dec 1965 Report Ball
An evaluation of the new Wheaties TV commercial May 1955 Report Wheaties
Evaluation of a three phase Mexicali advertising campaign Sep 1956 Report Mexicali
Excerpts from the motivational study of soft drink containers 14 Feb 1963 Report
Executive summary - field testing the effectiveness of six coffee ads Nov 1955 Report Pan American Coffee Bureau
Executive summary - public attitudes toward Horn & Hardart Company relations Apr 1965 Report Horn & Hardart
An executive summary / motivational research study of the lager beer climate in Alberta Report Edmonton Export; Molson's; Canadian
An executive summary of findings for Molson lager beer label testing Aug 1959 Report Molson's; Crown & Anchor
An executive summary of a motivational research study of consumer reactions to plain, green and amber bottles for lager beer Sep 1959 Report Molson's; Molson's Export
An executive summary of a motivational research study of the depth of penetration and the competitive climate of lager beer in the western provinces Apr 1959 Report Molson's; Sicks'; Crown & Anchor
An executive summary of a motivational research study of the psychological effectiveness of the name "Crown & Anchor" in the Ontario market Feb 1959 Report Molson's; Crown & Anchor
An executive summary of a motivational research study on Molson's Manitoba image Jul 1960 Report Sicks'; Fort Garry; Molson's
An executive summary of a motivational research study on Molson's Manitoba image Jul 1960 Report Molson's Canadian; Edmonton Export
Executive summary of a motivational research study on the role of "Canadian" in Ontario Jun 1960 Report Canadian; Molson's
Executive summary of a motivational research study on the role of "Canadian" in Ontario Jun 1960 Report Molson's; Canadian
Executive summary of a motivational research study on the sales and merchandising of Tip-Top bread Dec 1961 Report Tip-Top
Executive summary of the pilot motivational research study on beer packaging / one-way bottles and returnables as compared with cans, among beer distributors Aug 1958 Report
Executive summary – marketing O.F.C. as an 8-year-old whisky Aug 1971 Report O.F.C. (Old French Canadian)
An exploratory investigation of ten women's names and their appropriateness as spokeswomen for a line of baked goods products Mar 1965 Report
An exploratory psychological study of consumer reactions to Cellophane and wax paper wrapped bread Dec 1947 Report Cellophane
Exploring the potential market for a new product - a research proposal Jun 1967 Proposal Miniwich
Extension of Mexicali study 11 May 1956 Letter Mexicali
Extension of a proposal for a motivational research study for the Carnation Company Mar 1954 Proposal Carnation
"Fallout" from the fifth Grocery Workshop Session 21 Nov 1961 Letter New York Times
"Fallout" from first Grocery Workshop Session 24 Aug 1961 Memorandum New York Times
"Fallout" from the second Grocery Workshop Session 08 Sep 1961 Letter New York Times
"Fallout" from the third Grocery Workshop Session on dairy products 17 Oct 1961 Letter New York Times
A field research memorandum and taste test of consumer evaluations of Boscul and Maxwell House coffees Dec 1955 Memorandum Boscul; Maxwell House
Field research on the impact of Musselman's advertising 18 Nov 1955 Memorandum Musselman's
Final report of the packaging, label and name test on the Swedish coffee study 14 Jan 1960 Report Nescafè
Final report on a motivational research study about the problems of grape juice consumption in Switzerland Sept 1959 Report
Final report on the Nutrilite sales possibilities in Germany Aug 1958 Report Nutrilite
Final report on Tastykake's competitive position in the Newark-Morristown-Dover area Jul 1961 Report Tastykake
Findings in the first phase of a motivational research study on Country Club beer Jul 1955 Report Country Club
Findings in the second phase of a motivational research study on Country Club beer Sep 1955 Report Country Club
Fleischmann's margarine 03 Apr 1962 Report New York Times; Fleischmann's
Florida Celery Association 23 Aug 1965 Memorandum Florida Celery Association
Franco-American spaghetti 23 Nov 1953 Letter Franco-American
A fresh look at the concept of "seasoned in butter" canned vegetables - a motivational research proposal Apr 1968 Proposal Libby's
Future directions for Ovaltine's TV commercials - a progress report Sep 1959 Report Ovaltine
Future potentials for Tunalinks in the light of present consumer attitudes Jul 1962 Report Tunalinks
General findings of first workshop session for publicity releases 24 Aug 1961 Memorandum New York Times
German market for a food supplement: a preliminary report 29 Nov 1957 Report Nutrilite
Glass Containers Manufacturers Institute 10 Jun 1958 Letter
Goetz Country Club malt liquor packaging and advertising test Feb 1957 Report Country Club
A guide to the verbal final report of the motivations of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine Sep 1958 Report Good Luck; Solo
Have sugar-free soft drinks reduced the sales of regular carbonated beverages? 15 Aug 1961 Report New York Times; Kirsch
Heublein supplementary charts Nov 1957 Report
Heublein's ready mixed cocktails 24 Apr 1953 Letter Heublein
Highlights from a motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario Feb 1958 Report Molson's
Highlights of the Dichter report c.1952; 1951 Report; Letter
Highlights of name selection survey: Ontario Jun 1959 Report Molson's
Horn & Hardart Progress Report Report Horn & Hardart
The hot and cold cereal market of the future - a proposal for a motivational research study Mar 1955 Proposal
Housewives' attitudes toward mushrooms 20 Nov 1963 Report New York Times
How convenient are the packaged potatoes on the market today? 22 Nov 1961 Report Borden's; New York Times
How do consumers select soft drinks? A problem analysis and proposal for a motivation research study. Jul 1971 Proposal Pepsi Cola; Diet Pepsi
How do frozen baked goods compare with fresh baked goods sold in both bakeries and supermarkets, with regard to quality, freshness and convenience? 20 Jun 1962 Report New York Times; Sara Lee
How do people feel about the taste and flavor of College Inn tomato cocktail? Does this product meet or fall short of consumer requirements for a product of this nature? 08 Sep 1961 Report College Inn; New York Times
How do women decide which brand of bread to buy? 20 Jun 1962 Report New York Times
How do women or housewives feel about buying cottage cheese in small packets? 29 Mar 1962 Report New York Times; Dixie
How do women use cooking oils / including peanut oil? 16 Oct 1963 Report New York Times
How do you rate White Rock for quality, flavor and price? 04 Mar 1963 Report New York Times; White Rock
How is the new advertising theme line "now it's Pepsi" for "those who think young" comprehended; what do the two phrases mean and what do they connote? 15 Aug 1961 Report Pepsi Cola; New York Times
How to make more people drink tea - a psychological research study Apr 1951 Report
How to penetrate the prejudice and restore the true image of bottled beer, vol. I Dec 1958 Report
How to penetrate the prejudice and restore the true image of bottled beer, vol. II Dec 1958 Report
How will members of the New York Times Grocery Research Workshop panel react to a specific Florigold grapefruit advertisement if they were to see it in their newspaper? 08 Sep 1961 Report New York Times; Florigold
How would you use Pillsbury hot roll mix? 19 Jun 1962 Report Pillsbury; New York Times
Hudepohl 26 Jul 1954 Letter Hudepohl
Hunt's Tomato Sauce 09 Aug 1951 Supporting Material Hunt's
If you squeeze your own orange juice, which oranges do you think are the best for this purpose, California or Florida? How do you tell them apart when you shop in the store? 08 Sep 1961 Report New York Times
Image- und Marketingstudie für Coca-Cola Mar 1973 Report Coca-Cola
Image- und Marketingstudie für Coca-Cola Mar 1973 Report Coca-Cola
Imagestudie Bols 1983: Konsumentenbefragung - Untersuchungsbericht Jun 1983 Report Bols
The impact on the bourbon market of the introduction of a new "American Light" whiskey Feb 1971 Proposal American Light
Imperial margarine / a TV commercial and a pre-production film strip Jul 1957 Report Imperial
In view of the popularity of coffee at Horn & Hardart automats and restaurants… 30 Jan 1962 Report New York Times; Horn & Hardart
In what way do you feel Brown 'N Serve is of greatest value to you? 21 Dec 1961 Report Brown 'N Serve; New York Times
Increasing the market for bourbon whiskey - a proposal for a motivational research study Jan 1971 Proposal
Increasing the sale of Cheese twists and Cheddar-etts - a motivational study Dec 1956 Report Cheese Twist; Cheddar-etts
Increasing the sale of Golden Dipt: a creative analysis based on limited field research May 1957 Report Golden Dipt
Increasing the sale of Ovaltine: progress report of a motivational study Apr 1957 Report Ovaltine
Increasing the sale of Ovaltine: report of a motivational study Jun 1957 Report Ovaltine
Industrial man in Southern Africa 1961 Report
Informe provisional para la Cervecera Nacional sobre la zona de Caracas Mar 1964 Report
An inquiry into the relative effectiveness of six P. A. C. B. coffee ads Nov 1955 Report Pan American Coffee Bureau
An instant breakfast bar for Americans - a research proposal Sep 1968 Proposal Kraft
An instant breakfast bar for Americans - a research proposal Aug 1968 Proposal Kraft
An instant breakfast bar for Americans - a research proposal Sep 1968 Proposal Kraft
An integrated package research program for Distillers Corporation–Seagrams, Ltd. Feb 1959 Report Seagram
Interim memorandum Oct 1960 Memorandum Gibbons
Interim report Molson's B. C. Nov 1960 Report Molson's
An interim report on Bavarian's label test Jan 1957 Report Bavarian
An interim report on Bavarian's label test Jan 1957 Report Bavarian
Interim report on the Old French-Canadian concept Jun 1971 Report O.F.C. (Old French Canadian)
An interim report on proposed Bavarian's ads Feb 1957 Report Bavarian
Interim report – copy rest for OFC Eight 31 Mar 1972 Report O.F.C. (Old French Canadian)
Is the ad clear? Is the Sav-A-Strip plan something in which you would participate? If not, why not? 30 Jan 1962 Report New York Times; Ehlers
Is the word "gefilte" a drawback in a non-Jewish market and, if so, what could be done? 21 Nov 1961 Report New York Times; Rokeach
Jacks Tasty Snacks Corp. Letter 19 Apr 1956 Letter Cheese Twist; Cheddar-etts
Jello tapioca pudding 26 May 1952 Letter Jell-O
Key findings about Heublein cocktails: a progress report Jul 1957 Report Heublein
Konzeptionsstudie und Copie-Test für traditionellen Nescafè Jan 1971 Report Nestlè, Nescafè
Kreatives Memorandum über Fürst von Metternich Sekt und seine Möglichkeiten in der U.S 1979 Memorandum
Label test Aug 1964 Supporting Material Duquesne
Labels 08 Mar 1957 Letter Heileman's
Lady Borden's Ice Cream Oct 1952 Memorandum Borden's
Legal brief - Nutrilite 10 Jul 1958 Report Nutrilite
Letter - clarifying proposal for motivational study of cereals 21 Apr 1955 Letter
Letter - proposal re: motivational research to Folger & Co 14 Mar 1958 Letter Folgers
Letter - proposal to Joseph Schlitz Brewing, Co. re: consultant service 10 Mar 1959 Letter Schlitz
Letter [re: further progress report and probable completion date of C&H study] 18 Feb 1957 Letter C&H
Letter [re: recommended package testing] 03 Jul 1957 Letter C&H
Letter amending proposal (716A) to Stitzel-Weller 06 Feb 1958 Letter Old Cabin Still
Letter of proposal for motivational research study of Betty Crocker to General Mills 07 Apr 1960 Proposal Betty Crocker
Letter proposal - Dow Chemical Company listening post study 23 Oct 1959 Letter; Proposal Dowgard
Letter proposal - Mexicali Brewing Company 18 Aug 1959 Letter; Proposal Mexicali
Letter proposal [concerning powdered sugar] 15 May 1959 Letter; Proposal C&H
Letter proposal re: Ad testing – Seagrams, Calverts and Adams 08 Jul 1959 Letter Seagram
Letter proposal re: containers to Stitzel-Weller Distillery 20 Mar 1958 Letter; Proposal Old Cabin Still
Letter proposal re: Dixie cups and containers 04 Sep 1959 Letter Dixie
Letter proposal re: Geneva gin 08 Apr 1958 Letter Seagram
Letter proposal re: MRP 28 Mar 1957 Letter; Proposal Falstaff
Letter proposal re: national survey and study in southern California 29 Mar 1957 Letter; Proposal Falstaff
Letter proposal re: new types of meat cuts Nov 1959 Letter
Letter proposal to Quality Bakers of America, June 22, 1959, re: Sunbeam bread slogan 22 Jun 1959 Letter; Proposal Sunbeam
Letter re: C&H sugar [packaging test results] 24 May 1957 Letter C&H
Letter re: California & Hawaiian Sugar Refining packaging research 25 May 1956 Letter C&H
Letter re: Musselman's pie filler and Lanolin Plus 12 Aug 1955 Letter Musselman's; Lanolin Plus
Letter re: research study 28 Feb 1956 Letter
Letter re: Stitzel Weller Vodka 12 Aug 1955 Letter Old Cabin Still
Letter re: Tea drinking 02 Feb 1951 Letter
Letter re: Weber's bread pilot study 18 Jan 1956 Pilot Study Weber's
[Letter to American Chicle Company] 26 Feb 1960 Letter; Proposal
Letter to General Mills re: research methods and approaches 31 Dec 1955 Memorandum Wheaties
Letter-memo on name "Whirl" to Fitzgerald Advertising (Wesson Oil) 02 May 1955 Letter; Memorandum Wesson; Whirl
Lillet ad test Aug 1972 Report Lillet
Lipton soups 11 Dec 1951 Report
Lonicot 12 Nov 1959 Letter Pez
M. J. B. coffee 28 Sep 1953 Letter M. J. B.
Margarine-Packungstest 23 Jul 1972 Memorandum; Proposal
Marketing kosher angel food cake and sponge cake in the New York area 18 Oct 1963 Report New York Times; Pillsbury
Marketing O.F.C. as an 8-year-old whisky Aug 1971 Report O.F.C. (Old French Canadian)
Marketing potential of Seven-Up and Squirt in Switzerland 17 Dec 1958 Memorandum Mexicali; Seven-Up; Squirt
Marktpsychologisches Gutachten über den Markennamen Kaba- Fit Jul 1973 Report Kaba-Fit; Kaba
Mars Candy Report Mars
Mars' Super Circus Memorandum Mars
Material submitted to Botsford, Constantine & Gardner for the American Sheep Producer's Council 1956 Report
Memo Good Luck margarine Memorandum Good Luck
Memo of preliminary findings on C&H study c.1956 Memorandum C&H
Memo on Cresta Blanca Wine Company Memorandum Cresta Blanca
Memo on Grain Belt commercials Jun 1955 Memorandum Grain Belt
Memo on Laura Mar 1967 Memorandum
A memo on Mexicali advertising Apr 1957 Memorandum Mexicali
Memo on Mexicali advertising Mar 1957 Memorandum Mexicali
Memo on the new prune campaign May 1955 Memorandum
Memo on Obregon site plan and elevations Apr 1957 Memorandum Mexicali
Memo on package designs - Crispie potato chips 01 Aug 1955 Memorandum Crispie
Memo on the progress report delivered to Bavarian Brewing Company Nov 1956 Memorandum Bavarian
Memo on proposed advertising campaign for Bavarian's beer Memorandum Bavarian
Memo on Schlitz Beer 26 Feb 1952 Memorandum Schlitz
Memo on Seven-Up: responses of 60 consumers in the Sonora-Sinaloa area Apr 1957 Memorandum Seven-Up
Memo on VAT 69 classic light 25 Apr 1963 Memorandum VAT 69
Memo re: flour 13 Jul 1953 Memorandum
Memo re: Jello 1951; 12 Nov 1951 Memorandum Jell-O
Memo re: raisins 23 Jun 1953 Memorandum Sun-Maid
Memo to Mexicali brewery Aug 1965 Memorandum Suprema
Memo to Mexicali brewery Aug 1965 Memorandum Suprema
Memo – Narragansett advertising Memorandum
Memo: Baker's cocoanut 09 Jan 1952 Memorandum Baker's
Memo: Imperial Whiskey c.1952 Memorandum Imperial Whiskey
Memo: new campaign for Green Giant Oct 1952 Memorandum Green Giant
Memorandum on beer Aug 1953 Memorandum
Memorandum on increasing the market for Du Pont cellophane Aug 1959 Memorandum DuPont
Memorandum on the progress of the Nestlè cromo and album study 20 Jan 1959 Memorandum Nestlè
Memorandum on sales and advertising strategy of Pringle's Nov 1975 Memorandum Pringles; Procter & Gamble
Memorandum on tentative findings on Mrs Wagner's pies Jun 1961 Memorandum Mrs Wagner's
Merits of dry roasted nuts as against the oil roasted variety 16 Oct 1963 Report New York Times; Chock Full O' Nuts
Metrecal 15 Apr 1963 Report New York Times; Metrecal
Mexicali TV storyboards 05 Apr 1957 Letter Mexicali
Milk memorandum c.1960 Memorandum
The modern cereal - creative advertising approaches for Kellogg's corn flakes Jun 1968 Report Kellogg's
Molson cartoon ad test 19 May 1960 Proposal; Memorandum Molson's
Molson Export TV commercials 12 Jun 1959 Memorandum Molson's Export; Molson's
Molson's package and label testing new Canadian Light lager beer 02 Jul 1959 Memorandum Crown & Anchor; Molson's; Canadian
Molson's personality in the French-Quebec market: a progress report Jun 1957 Report Molson's; Dow; Crown; Kingsbeer
Motiv- und Image-Studie über Weissenburger Getränke Jan 1971 Report Weissenburger
Motiv- und Marketingstrategie-Studie für Ronning-Kaffee Aug 1965 Report Ronning
Motiv- und Marketingstrategiestudie für WASA-Knäckebrot Aug 1965 Report WASA
Motiv- und Marketingstudie im Bereich Bonbons (Confiserie au Sucre) Sep 1972 Report Nestlè
Motiv- und Marketingstudie über Bananen bzw. Chiquita-Bananen beim Handel Deutschland Apr 1973 Report Chiquita
Motiv- und Marketingstudie über Bananen bzw. Chiquita-Bananen beim Handel Schweiz Apr 1973 Report Chiquita
Motiv- und Marketingstudie über Haushalteinwickler, Speziell Alufolien in Deutschland Sep 1967 Report
Motiv- und Produktkonzeptionsstudie über Trinkwasser May 1973 Report
The motivating response patterns to a Dari-Rich television commercial Feb 1959 Report Dari-Rich
A motivation study on the marketing of Piels beer in the 1970s Mar 1970 Report Piels
A motivational and marketing study on bananas, resp. Chiquita bananas in Germany May 1973 Report Chiquita
A motivational and marketing study on bananas, resp. Chiquita bananas in Switzerland May 1973 Report Chiquita
A motivational market research study on the receptivity of the El Paso public to a proposed chicken restaurant Dec 1959 Report Chicken Barn
A motivational pilot study on Tabasco sauce Oct 1955 Pilot Study Tabasco
A motivational research analysis of the relative penetration of color in two Molson's Canadian ads Apr 1960 Report Molson's
A motivational research report on consumer attitudes to home use of Dixie cup dispensers and Dixie cups Oct 1959 Report Dixie
A motivational research study / name selection for a lager beer Jun 1959 Report Molson's
A motivational research study for Hollywood chewing gum Apr 1962 Report Hollywood
A motivational research study of beer buying motivations in the Sonora-Sinaloa area of Mexico Mar 1956 Report Mexicali
A motivational research study of beer buying motivations in the Sonora-Sinaloa area of Mexico Mar 1956 Report Mexicali
A motivational research study of beer drinking motivations among Europeans and Africans and their implications for South African breweries Mar 1964 Report
A motivational research study of the Cleveland market for Duquesne beer Oct 1964 Report Duquesne
A motivational research study of consumer reactions to plain, green and amber bottles for lager beer Nov 1959 Report Molson's
A motivational research study of the current beer drinking climate in Manitoba Sep 1960 Report Fort Garry; Frontier; Molson's; Sicks'
A motivational research study of the current beer drinking climate in the Scranton area Jan 1961 Report Gibbons; Carling
A motivational research study of the depth of penetration and the competitive climate of lager beer in the western provinces Jun 1959 Report Molson's; Sicks'; Crown & Anchor
A motivational research study of Father Knickerbocker and the Knickerbocker beer personality Jan 1958 Report Knickerbocker
A motivational research study of a group of Mexicali labels Jan 1958 Report Mexicali
A motivational research study of an instant breakfast bar for Americans Apr 1969 Report Kraft
A motivational research study of the lager beer climate in Alberta Sep 1960 Report Edmonton Export; Molson's; Canadian
A motivational research study of the lager beer climate in Alberta Sep 1960 Report Molson's Canadian; Edmonton Export
A motivational research study of the litter problem and its relation to the glass industry in Maryland, Vermont and Michigan, vol. I Jun 1962 Report
A motivational research study of the litter problem and its relation to the glass industry in Maryland, Vermont and Michigan, vol. II Jun 1962 Report
A motivational research study of luncheon meats and wieners Nov 1968 Report Frosty Morn
A motivational research study of the major problem areas for Rokeach within the Kosher food market Mar 1961 Report Rokeach
A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine Oct 1958 Report Good Luck; Solo
A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine, vol. I Nov 1958 Report Good Luck; Solo
A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine, vol. II Nov 1958 Report Good Luck; Solo
A motivational research study of the market potential for Vat 69 classic light Jun 1963 Report VAT 69
A motivational research study of the marketing and advertising problems of Mrs Wagner's pies Jun 1961 Report Mrs Wagner's
A motivational research study of the marketing possibilities for an Austrian beer in the United States of America Oct 1962 Report
A motivational research study of the marketing, sales and advertising problems of D-Zerta May 1958 Report D-Zerta; Jell-O
A motivational research study of Molson's personality in the French-Quebec market Dec 1957 Report Molson's; Dow
A motivational research study of new creative possibilities today for margarine - executive summary Jul 1968 Report Imperial
A motivational research study of new directions for the future of Santa Teresa rum May 1960 Report Santa Teresa
A motivational research study of new directions for the marketing of Seagram, Calvert and Adams brands May 1959 Report Seagram; Lord Calvert; Adams
A motivational research study of the penetration of the Molson Canadian lager beer, neckband and cap Nov 1959 Report Molson's
A motivational research study of the psychological effectiveness of the name "Crown & Anchor" in the Ontario market Mar 1959 Report Molson's; Crown & Anchor
A motivational research study of the role of "Canadian" in Ontario Aug 1960 Report Canadian; Molson's
A motivational research study of the sales and advertising problems of Bel-Air frozen foods 02 Apr 1956; Mar 1956 Letter; Report Bel-Air; Scotch Treat
A motivational research study of the sales and advertising problems of Bel-Air Frozen Foods (executive summary of findings) Mar 1956 Report Bel-Air
A motivational research study of the sales and advertising problems of Carling's ale and beer in the New England area Oct 1955 Report Carling
A motivational research study of the sales and advertising problems of the Carnation Company in the field of compounds Mar 1955 Report Carnation
A motivational research study of the sales and advertising problems of the Carnation Company in the field of evaporated milk Feb 1955 Report Carnation
A motivational research study of the sales and advertising problems of the Carnation Company in the field of non-fat dry milk solids Mar 1955 Report Carnation
A motivational research study of the sales and advertising problems of Clapp's baby foods Aug 1962 Report Clapp's
A motivational research study of the sales and advertising problems of Fanny Farmer candies Jul 1956 Report Fanny Farmer
A motivational research study of the sales and advertising problems of Snowdrift shortening Apr 1955 Report Wesson; Snowdrift
A motivational research study of the sales and advertising problems of the American Sheep Producer's Council, vol. I Jul 1956 Report
A motivational research study of the sales and advertising problems of the American Sheep Producer's Council, vol. II c.1956 Report
A motivational research study of the sales, advertising and merchandising problems of Heublein's cocktails Oct 1957 Report Heublein
A motivational research study of the sales, advertising and merchandising problems of Old Reading beer Jan 1958 Report Old Reading
A motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario Feb 1958 Report Molson's
A motivational research study of the sales, promotion, advertising, packaging and marketing problems and prospects of Duquesne beer Jun 1964 Report Duquesne
A motivational research study on alternate designs of a 16-ounce no-return beer bottle Dec 1961 Report
A motivational research study on attitudes of retailers in relation to the Mexicali brewery Mar 1961 Report Mexicali
Motivational research study on bananas and the "Chiquita" brand in particular in Austria: summary of findings Report Chiquita
Motivational research study on bananas and the "Chiquita" brand in particular in Germany: summary of findings Report Chiquita
Motivational research study on bananas and the "Chiquita" Brand in particular in Switzerland: summary of findings Report Chiquita
A motivational research study on the competitive beer drinking climate in Quebec Apr 1960 Report Molson's; Dow
A motivational research study on the competitive beer drinking climate in Quebec, vol. I Sep 1960 Report Molson's Export; Canadian; Dow; Molson's
A motivational research study on the competitive beer drinking climate in Quebec, vol. II Sep 1960 Report Molson's
A motivational research study on the competitive beer drinking climate in Quebec, vol. III Sep 1960 Report Molson's
A motivational research study on Dowgard Apr 1961 Report Dowgard; Prestone
A motivational research study on the drinking patterns of the Geneva gin market in Quebec province: Appendix to part I, the psychological foundations for a Seagram Geneva gin Jul 1958 Report Seagram
A motivational research study on the drinking patterns of the Geneva gin market in Quebec province: appendix to part I: the psychological foundations for a Seagram Geneva gin Jul 1958 Report Seagram
A motivational research study on the drinking patterns of the Geneva gin market in Quebec province: part one: the psychological foundations for a Seagram Geneva gin Jul 1958 Report Seagram
A motivational research study on Florida celery May 1966 Report Florida Celery Association
A motivational research study on French Kiss, Duval vermouths, and the potential for a new cocktail wine 26 Jun 1979 Report Duval; French Kiss
A motivational research study on increasing sales of Irish whiskey in the United States Jun 1970 Report Jameson & Son; Gold Label; Paddy; Tullamore Dew
A motivational research study on introducing Bravo's Greek after-dinner coffee to Americans Aug 1977 Report
A motivational research study on the introduction of a new aguardiente by Santa Teresa Aug 1963 Report Santa Teresa
Motivational research study on Knorr soup: Verkaufs-und Werbungsprobleme der Knorr Suppen Aug 1957 Report Knorr
Motivational research study on the marketing and advertising problems of Nestlè chocolate in Spain c.1960 Report Nestlè
Motivational research study on motivating non-vitamin users to become users Jan 1982 Report Procter & Gamble
Motivational research study on motivating non-vitamin users to become users 1982 Report Procter & Gamble
A motivational research study on a name for the distributor of Molson beer in the city of Quebec Jun 1958 Report Molson's; Dow; Dumais
A motivational research study on new product strategy for Sara Lee Jan 1959 Report Sara Lee
A motivational research study on the personality of Duncan Hines as an endorser of cake mix and other products Oct 1955 Report Duncan Hines
A motivational research study on present and future psychological trends in cereals Oct 1955 Report
A motivational research study on the problems and opportunities of the Pan American Coffee Bureau in Canada Nov 1958 Report Pan American Coffee Bureau
A motivational research study on the psychology of the Quality Checkd Trademark 09 Mar 1979 Report
A motivational research study on the role of coffee in 1955 Jun 1955 Report Pan American Coffee Bureau
Motivational research study on the sale and merchandising of Tip-Top bread 24 Aug 1961 Report Tip-Top
A motivational research study on the sales and advertising problems of citrus fruit Jul 1955 Report
A motivational research study on the sales and advertising problems of Crispie potato chips Jan 1955 Report Crispie
A motivational research study on the sales and advertising problems of Goetz Country Club malt liquor Oct 1956 Report Country Club
A motivational research study on the sales and advertising problems of Kretschmer wheat germ Sep 1955 Report Kretschmer
A motivational research study on the sales and advertising problems of Mexicali beer (study II) Sep 1956 Report Mexicali
A motivational research study on the sales and advertising problems of Old Cabin Still Jun 1956 Report Old Cabin Still
A motivational research study on the sales and advertising problems of Saran wrap Oct 1955 Report Saran
A motivational research study on the sales and advertising problems of Tavern pale beer Apr 1955 Report Tavern
A motivational research study on the sales and merchandising of Tip-Top bread Jan 1962 Report Tip-Top
A motivational research study on the Scott cup Oct 1960 Report Scott
A motivational research study on a set of Goetz ads Dec 1955 Report Country Club
A motivational research study on a set of Goetz labels Dec 1955 Report Country Club
A motivational research study to evaluate the impact of the new Goetz Country Club beer advertising and packaging Oct 1956 Report Country Club
A motivational study of consumer attitudes toward Mexicali & Suprema beers Jun 1965 Report Mexicali; Suprema; Cristal
A motivational study of the effectiveness of Sara Lee packaging Jan 1957 Report Sara Lee
A motivational study on the introduction of the no-return bottle to soft drink bottlers, retailers and consumers Nov 1961 Report
A motivational test and analysis of new Rokeach labels Jul 1961 Report Rokeach
Motivationsstudie löslicher Kaffee Jun 1973 Report
Motivleitstudie über Saucen und Fertiggerichte Jun 1969 Report Knorr
Motivleitstudie zu den Produktbereichen Würzen und Bouillons Jan 1970 Report Knorr
Motivpsychologische Produkt-Analyse für Gervais-Suisse Nov 1967 Report Gervais
Motivpsychologischer Produkttest Carrina Nov 1967 Report Carrina; Gervais
Motivstudie über Bananen bzw. Chiquita-Bananen Deutschland Nov 1971 Report Chiquita
Motivstudie über Bananen bzw. Chiquita-Bananen Österreich Nov 1971 Report Chiquita
Motivstudie über Bananen bzw. Chiquita-Bananen Schweiz Nov 1971 Report Chiquita
Motivstudie über Bananen bzw. Chiquita-Bananen: Zusammenfassung der wichtigsten Resultate Deutschland Report Chiquita
Motivstudie über Bananen bzw. Chiquita-Bananen: Zusammenfassung der wichtigsten Resultate Österreich Report Chiquita
Motivstudie über Bananen bzw. Chiquita-Bananen: Zusammenfassung der wichtigsten Resultate Schweiz Report Chiquita
Moussec and the public - a motivational research study and marketing strategy Feb 1965 Report Moussec
Namens-, Produkt- und Packungsteststudie für Sucherba Feb 1968 Report Sucherba
Naming a new chain of restaurants: a motivation action plan May 1970 Report
Naming a new chain of restaurants: a motivation action plan (addendum) May 1970 Report
Naming a new chain of restaurants: a proposal for a motivation action plan (revised) Jan 1970 Proposal Clancy's
Naming a new chain of restaurants: a proposal for a motivation action plan (second revision) Jan 1970 Proposal
Nescafe Holland packaging and advertising slogans / a motivational research study Dec 1958 Report Nescafè
New directions and opportunities for Ovaltine Feb 1960 Report Ovaltine
New directions for the marketing of Seagram, Calvert and Adams: A creative problem analysis and proposal for a motivational research study Feb 1958 Report Seagram; Lord Calvert; Adams
New marketing opportunities: a proposal for a motivation research study Sep 1971 Proposal
New products based on "Funny Face" - a proposal for a motivational research study Aug 1965 Proposal Funny Face
New products for the supermarket freezer case of the future - a creative memorandum Jan 1968 Memorandum
The New York Times Grocery Research Workshop report: brand loyalty or disloyalty among Jewish and non-Jewish users of Cottage Cheese… 17 Oct 1961 Report New York Times; Breakstone
The New York Times Grocery Research Workshop report: consumer attitudes towards new design in paper plates and cups 08 Sep 1961 Report New York Times
The New York Times Grocery Research Workshop report: frozen coffee cakes and frozen dessert cakes 13 Nov 1961 Report New York Times; Sara Lee
The New York Times Grocery Research Workshop report: how important are health considerations (such as polyunsaturates and non-hydrogenated liquid corn oil) when purchasing a brand of margarine? 19 Oct 1961 Report New York Times; Imperial
The New York Times Grocery Research Workshop report: In what way does Lucky Whip (in competition to other aerosol dessert toppings) satisfy or fail to satisfy housewives' needs?... 18 Oct 1961 Report Lucky Whip; New York Times
The New York Times Grocery Research Workshop report: what are consumer attitudes toward butter versus margarine? 18 Oct 1961 Report American Dairy Association; New York Times
The New York Times Grocery Research Workshop report: what comes first to your mind when you think or hear of each of the following products… 14 Nov 1961 Report New York Times
The New York Times Grocery Research Workshop report: what is the attitude of women shoppers in grocery stores toward the display and arrangement of bakery goods products… 13 Nov 1961 Report New York Times
The New York Times Grocery Research Workshop report: what is consumer reaction to current Whipstix package… 17 Oct 1961 Report New York Times; Whipstix; Hotel Bar
The New York Times Grocery Research Workshop report: with regard to soft drinks… 15 Aug 1961 Letter New York Times; Canada Dry
The New York Times Grocery Research Workshop report: would consumers pay a little more money for a package of frozen waffles if it was different from the ordinary frozen waffles…? 13 Nov 1961 Report New York Times
The New York Times Grocery Workshop 12 May 1961 Letter New York Times
Nine guideposts to marketing strategy to consolidate and expand Schlitz sales leadership c.1957 Report Schlitz
No-return bottle legislation 09 Jan 1962 Letter
No-return bottles in the soft drink industry 24 Feb 1961 Letter
No-return-bottle legislation 15 May 1961 Letter
Notes on creative session with Dr. Ernest Dichter, February 20, 1967 in Philadelphia. Subjects: Beneficial Finance Company, York air conditioning, and Champale 20 Feb 1967 Report Champale; Beneficial; York
Old Fitzgerald bourbon progress report Dec 1954 Report Old Fitzgerald
The Old Reading Brewery 27 Jan 1958 Report Old Reading
Orange Julius consultation Sep 1968 Report Orange Julius
Outline for an interim report on the introduction of the no-return bottle in the soft drink industry (based on first-phase interviewing) Feb 1961 Report
An outline of the findings of a motivational research study on Molson's beer Aug 1957 Report Molson's; Dow
An outline proposal for a motivational research study on the sales, advertising, and packaging problems of Lord Calvert whiskey Nov 1955 Proposal Lord Calvert
Ovaltine label test Jul 1960 Report Ovaltine
Pabst Brewing Company - letter re: proposal 19 Jul 1957 Letter
Pabst Brewing Company letter 21 May 1957 Letter
Packaged food questionnaire 03 Dec 1962 Report New York Times
Packaging progress report Report
Packaging research 02 Sep 1953 Letter
Packungs- und Etikettentest für Bell-Konserven Aug 1972 Report
Packungsstudie KABA May 1973 Report Kaba
Packungstest KABA / KABA FIT Aug 1974 Report Kaba-Fit; Kaba
Packungstest Onko-Gold, Onko-Mild, Onko-Mocca Jun 1973 Report Onko
Pan American Coffee Bureau Report Pan American Coffee Bureau
Peanut candy 26 Mar 1953 Letter Mars
The personality profile of Betty Crocker Pie Mix Nov 1952 Report Betty Crocker
Personality profile of Good Luck margarine - a creative analysis based on limited field research Jun 1956 Report Good Luck
Pilot analysis of indicative clues and creative implications on cream puffs and eclairs Nov 1959 Report
A pilot attitude study on snack meals 09 Oct 1961 Report
A pilot motivational investigation on the Oxo brand (cubes and soups) for the Norwegian market Jul 1961 Report Oxo
A pilot motivational investigation on twist wrapped assortments (consumer section) Jul 1961 Report Cadbury; Lucky Numbers; Roses
A pilot motivational investigation on twist-wrapped assortments (retailer section) Report Cadbury; Lucky Numbers; Roses
Pilot motivational research on Robertson's mincemeat Feb 1961 Report Robertson's
Pilot motivational research study of the sales and advertising problems of Weber packaged white bread Apr 1956 Report Weber's
A pilot motivational research study on "Lonicot" Mar 1960 Report Pez; Lonicot
A pilot motivational research study on the psychology of mail Jun 1961 Report
A pilot motivational study and product test of cook-in-pouch frozen vegetables May 1957 Report Seabrook Farms; Elizabeth Seabrook
A pilot motivational study of the sales and merchandising problems of Antoinette's Party Cakes Jun 1957 Report
Pilot phase of a psychologically orientated market investigation on boiled sweets 14 May 1962 Report Cadbury
A pilot psychological research project on infant feeding 21 Dec 1961 Report Benger
A pilot psychological survey on stewed steak and canned meat pies, vol. I 23 Jan 1962 Report Wall's
A pilot psychological survey on stewed steak and canned meat pies, vol. II Jan 1962 Report Wall's
Pilot report on tinned food 23 Jan 1962 Report
A pilot research project on the problems of introducing Seven-up and Squirt in Switzerland Jan 1959 Report Seven-Up
A pilot research study on Fanny Farmer candy fair Dec 1955 Memorandum Fanny Farmer
A pilot study of certain aspects of Old Fitzgerald sales and advertising Jul 1955 Pilot Study Old Fitzgerald
A pilot study of consumer response patterns to new "Soup 'R Salad" gelatin mix - executive summary Oct 1959 Pilot Study
A pilot study of consumer response patterns to new "Soup 'R Salad" gelatin mix: final report Nov 1959 Pilot Study Jell-O
Pilot study on beef Pilot Study Quickfood
A pilot study on the Birds Eye logo Oct 1972 Pilot Study Birds Eye
Pilot study on emerging trends in food and beverages in some European countries and the U.S.A Nov 1988 Pilot Study
A pilot study on the sales and advertising problems of Jax beer in the New Orleans negro community May 1955 Pilot Study Jax
Pilot study: Sun-Maid raisins Oct 1954 Pilot Study Sun-Maid
A pilot survey of the potentials for the introduction of "Suprema" Nov 1960 Report Mexicali
A pilot survey on attitudes towards Scotch whiskey Sep 1961 Report
Pineapple and pineapple juice 23 Apr 1963 Report New York Times; Dole
The potentials for the Whitman Company in the present candy climate Jun 1962 Report Whitman
The potentials for the Whitman Company in the present candy climate - appendix II - detailed statistical data by sub-groups Jul 1962 Report Whitman
Practical applications resulting from the motivational research study for Hollywood chewing gum Apr 1962 Report Hollywood
Preliminary draft - proposal for a motivation study on the marketing of Piels Beer in the 1970s Jun 1969 Proposal Piels
A preliminary evaluation of new packaging ideas Nov 1965 Supporting Material
Preliminary final report on the introduction of the no-return bottle in the soft drink industry Jun 1961 Report
Preliminary findings of first phase study 27 Mar 1957 Memorandum; Report Seabrook Farms
Preliminary findings on Scotch liquor survey 23 Aug 1961 Memorandum
Preliminary memo on lamb progress report Mar 1956 Memorandum
Preliminary memo on the real motivational appeals of the Old Fitzgerald decanter c.1955 Memorandum Old Fitzgerald
A preliminary memorandum on the key highlights of the Alberta sub-survey Mar 1959 Report Sicks'; Calgary; Molson's
A preliminary psychological study of consumer reactions to Three Feathers' merchandising and advertising Jun 1949 Report Three Feathers
Preliminary survey findings relative to packaging 18 Oct 1956 Report Bavarian
The present climate for dieting in the United States - a memorandum based on the work of the New York Times Grocery Research Workshop Mar 1963 Memorandum New York Times
The present climate of baked goods usage - a memorandum based on the work of the New York Times Grocery Workshop Aug 1962 Memorandum New York Times
The present climate of coffee usage - a report based on the work of the New York Times Grocery Research Workshop Nov 1962 Report New York Times
The present climate of dairy products - a memorandum based on the work of the New York Times Grocery Workshop Dec 1962 Memorandum New York Times
The present climate of frozen food usage / a memorandum based on the work of the New York Times grocery workshop Jun 1962 Memorandum New York Times
The present image and future potentials of Cocoa Marsh: proposal for a motivational research study Dec 1959 Proposal Cocoa Marsh
A problem analysis and proposal for a motivational market research study on new directions for selling Jamaican rum Dec 1959 Proposal Jamaican Rum
A problem analysis and proposal for a motivational research study for Cottees Limited May 1961 Proposal Cottees
Problem analysis and proposal for a motivational research study of the opportunities and problems of the Seabrook frozen vegetable products 11 Apr 1960 Memorandum; Proposal Seabrook Farms
A problem analysis and proposal for a motivational research study on the competitive sales opportunities and problems of Alcoa wrap May 1959 Proposal Alcoa
A problem analysis and proposal for a motivational research study on the sales opportunities and problems of Pepsi Cola in Venezuela Mar 1960 Proposal Pepsi Cola
The problems of Scotch liquor and the proposed new light VAT 69 21 Jan 1963 Letter VAT 69
The processes and influences within the family that determine the brands of soft drinks / attitudes toward low calorie drinks 28 Mar 1963 Report New York Times; Pepsi Cola
Product image which Dannon yogurt now enjoys among consumers 18 Oct 1961 Report Dannon; New York Times
Profile of iced tea Oct 1955 Report
Profile of iced tea (speech at the Tea Association mid-year meeting) 17 Apr 1955 Supporting Material
A program of motivational research for Molson's Brewery Limited Nov 1958 Proposal Molson's; Crown & Anchor
A program of motivational research in Manitoba and Alberta for Molson's Brewery Limited Feb 1960 Report Molson's
A program of motivational research in Manitoba and Alberta for Molson's Brewery Limited Feb 1960 Proposal Molson's; Molson's Export; Fort Garry; Edmonton Export; Sicks'
Progress memorandum on a motivational research study for "Lonicot" Feb 1960 Memorandum Pez
A progress memorandum on ready-to-serve meals c.1960 Memorandum
Progress memorandum on a research study concerning attitudes toward restaurants and toward a "Chicken Barn" in El Paso Oct 1959 Memorandum Chicken Barn
A progress memorandum on "Sara Lee" Dec 1956 Memorandum Sara Lee
A progress memorandum on the Victoria market Mar 1960 Memorandum Arnott
A progress memorandum on the Victoria market Mar 1960 Memorandum Arnott
Progress report - Arnott Biscuits Oct 1959 Report Arnott
Progress report for a study of new directions in the marketing of Seagram, Calvert, and Adams Canadian whiskies Oct 1958 Report Seagram; Lord Calvert; Adams
A progress report of Duquesne beer Mar 1964 Report Duquesne
A progress report of the motivational research study for Hollywood chewing gum Nov 1961 Report Hollywood
Progress report of the motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario Nov 1957 Report Molson's
A progress report of a motivational research study on Falstaff's position in the Northern California beer market Dec 1956 Report Falstaff
A progress report of a motivational research study on the sales and advertising problems of Wesson Oil Aug 1957 Report Wesson
Progress report of the motivational study on the problems of grape juice consumption in Switzerland Jun 1959 Report
Progress report of the no-return bottle study 26 May 1961 Letter
Progress report of a study on the problems connected with the sale of "Sunshine" powdered milk in Australia Sep 1960 Report Nestlè; Sunshine
Progress report on Bravo Coffee 11 Jul 1977 Report
A progress report on a motivational research study for Nescafe instant coffee Jan 1958 Report Nescafè
A progress report on the motivational research study of Tip-Top bread Oct 1961 Report Tip-Top
Progress report on a motivational research study on the advertising and public relations problems of Arnott's biscuits in Australia c.1960 Report Arnott
Progress report on Moussec Oct 1964 Report Moussec
A progress report on Nestlè Chocolate (Spain) Jul 1962 Report Nestlè
Progress report on prune ad tests 01 Jun 1954 Report
Progress report on a psychological research study on OAB Flour 05 Dec 1952 Report
Progress report on a psychological study of the sales and advertising problems of Pepsi Cola Apr 1951 Report; Memorandum Pepsi Cola
Progress report on Saran wrap May 1955 Report Saran
Proposal - consumer motivation research study for Imperial Whiskey Jul 1951 Proposal Imperial Whiskey
A proposal and creative problem analysis for a motivational research study of Horn & Hardart coffee May 1963 Proposal Horn & Hardart
Proposal for ad tests on Bear brand 11 Nov 1965 Proposal Bären Marke
A proposal for an annual consultant service Aug 1958 Proposal Nestlè
A proposal for an attitude investigation on a new powdered baby food Proposal Benger
A proposal for a continuing motivational research project of the usage of preserves in the home Sep 1960 Proposal
A proposal for a continuous consumer panel service conducted by the institute for motivational research for the New York Times and its food advertisers Proposal New York Times
Proposal for copy testing of Wesson "no smoke" ads Mar 1958 Proposal Wesson
Proposal for a copytest on Dôle de Luxe pineapple slices 1970 Proposal Dôle de Luxe
Proposal for the development of a special technique to research General Foods advertising mail and new products 16 Mar 1962 Letter; Proposal
A proposal for an extended motivational research study on the problems of Jax beer in the New Orleans area Aug 1955 Proposal Jax
Proposal for an image study for Del Monte Corporation Oct 1972 Proposal Del Monte
Proposal for a motivation research study of canned corned beef Sep 1969 Proposal
Proposal for a motivation research study on changing consumer motivations and purchase preference… Oct 1958 Proposal Betty Crocker
Proposal for a motivation research study on the comparative influence of media - in building a stronger Betty Crocker image - and on sales results for Betty Crocker cake mixes and frostings Dec 1958 Proposal Betty Crocker
A proposal for a motivation research study on marketing O.F.C. as an 8-year-old whisky May 1971 Proposal O.F.C. (Old French Canadian)
Proposal for a motivation research study to consolidate and expand the sales leadership of Betty Crocker cake mixes and frostings Aug 1958 Proposal Betty Crocker
Proposal for a motivation study on the marketing potentials and appeals of a new Colgate product 31 Jul 1958 Proposal Colgate
A proposal for a motivational marketing study of Good Humor ice cream Mar 1961 Proposal Good Humor
Proposal for motivational research investigation on Oxo cubes and Oxo sachet soups Jan 1961 Proposal Oxo
Proposal for a motivational research pilot study of the sales and advertising problems of decorated cake in the Los Angeles area Feb 1955 Proposal
Proposal for a motivational research study Aug 1958 Proposal Nestlè
Proposal for a motivational research study aimed at expanding the sales leadership of Old Crow bourbon Aug 1958 Proposal Old Crow
Proposal for a motivational research study aimed at increasing the market for "Uptown" Feb 1959 Proposal Uptown
Proposal for a motivational research study for Molson's Brewery Limited Quebec agencies (Chicoutimi & Valleyfield) Jan 1961 Proposal Molson's
A proposal for a motivational research study of adult attitudes towards Cheerios Aug 1955 Proposal Cheerios
Proposal for a motivational research study of the advertising and marketing problems of Pabst Blue Ribbon beer May 1957 Proposal Pabst
Proposal for a motivational research study of beer buying motivations in a contemplated area of disbtribution in the state of Sonora, Mexico Jul 1956 Proposal Mexicali
A proposal for a motivational research study of consumer attitudes toward disposable cups and plates: paper, plastic, paper-plastic combinations and "other synthetics" Apr 1965 Proposal Dixie
Proposal for a motivational research study of consumer receptivity to the use of an amber-colored ("Seattle") bottle for both ale and lager beer Sep 1960 Proposal
A proposal for a motivational research study of the distribution and sales problems of the Yale Lock & Hardware Division Sep 1960 Proposal Yale
A proposal for a motivational research study of the Fairmont brand personality and its relationship to the sales and advertising problems of the Fairmont Foods Company Feb 1955 Proposal Fairmont
A proposal for a motivational research study of the future market potential for Tunalinks May 1962 Proposal Tunalinks
Proposal for a motivational research study of the marketing, merchandising and advertising problems of Knickerbocker beer Dec 1956 Proposal Knickerbocker
Proposal for a motivational research study of the new "Old Fitzgerald" decanter Apr 1955 Proposal Old Fitzgerald
Proposal for a motivational research study of the packaging, sales and advertising problems of Carling beer and ale in the New England area Apr 1955 Proposal Carling
Proposal for a motivational research study of poultry and eggs Jul 1968 Proposal
A proposal for a motivational research study of the sales and advertising problems of the American Sheep Producer's Council Oct 1955 Proposal
Proposal for a motivational research study of the sales and advertising problems of Baker Boy frozen cakes Oct 1955 Proposal
Proposal for a motivational research study of the sales and advertising problems of Boscul coffee Mar 1955 Proposal Boscul
Proposal for a motivational research study of the sales and advertising problems of Calavo avocados Sep 1955 Proposal Calavo
A proposal for a motivational research study of the sales and advertising problems of decaf Sep 1956 Proposal Nestlè
Proposal for a motivational research study of the sales and advertising problems of Duncan Hines cake mixes Mar 1955 Proposal Duncan Hines
Proposal for a motivational research study of the sales and advertising problems of Grain Belt beer Dec 1954 Proposal Grain Belt
A proposal for a motivational research study of the sales and advertising problems of Koehler beer Aug 1955 Proposal Koehler
A proposal for a motivational research study of the sales and advertising problems of manufacturing retail confectioners Oct 1955 Proposal
A proposal for a motivational research study of the sales and advertising problems of Mazola Aug 1955 Proposal Mazola
A proposal for a motivational research study of the sales and advertising problems of Nutrilite Products, Inc. Aug 1957 Proposal Nutrilite
A proposal for a motivational research study of the sales and advertising problems of Oh Henry! candy bars Apr 1955 Proposal Oh Henry!
A proposal for a motivational research study of the sales and advertising problems of Oh Henry! candy bars Jan 1955 Proposal Oh Henry!
Proposal for a motivational research study of the sales and advertising problems of Saran wrap Mar 1955 Proposal Saran
Proposal for a motivational research study of the sales and advertising problems of Tavern pale beer Nov 1954 Proposal Tavern
Proposal for a motivational research study of the sales and advertising problems of Tempo beer Nov 1955 Letter; Proposal Tempo
Proposal for a motivational research study of the sales and advertising problems of Tender Leaf tea Aug 1955 Proposal Tender Leaf
Proposal for a motivational research study of the sales and advertising problems of winter pears Mar 1955 Proposal
A proposal for a motivational research study of the sales and merchandising of Arbogast & Bastian meat products Sep 1960 Proposal Arbogast & Bastian
A proposal for a motivational research study of the sales, advertising and merchandising problems confronting Arnold's white bread Jun 1954 Proposal Arnold
Proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Falstaff Brewing Corporation in California Jun 1956 Proposal Falstaff
Proposal for a motivational research study on the advertising and marketing problems of Sunshine powdered milk in Australia Mar 1960 Proposal Nestlè; Sunshine
Proposal for a motivational research study on the age of the Whitman sampler image 13 Sep 1961 Letter Whitman
A proposal for a motivational research study on alternate designs of a 16-ounce no-return beer bottle Jun 1961 Proposal
A proposal for a motivational research study on the avenues of potential growth in the market for milk Apr 1963 Proposal Hood
Proposal for a motivational research study on chewing gum in the New York market Nov 1965 Proposal Wrigley's
Proposal for a motivational research study on Country Club beer Apr 1955 Proposal Country Club
A proposal for a motivational research study on Downyflake frozen muffins May 1961 Proposal Downyflake
A proposal for a motivational research study on Duquesne beer Dec 1963 Proposal Duquesne
Proposal for a motivational research study on Duval and French Kiss wine brands 28 Feb 1978 Proposal Duval; French Kiss
Proposal for a motivational research study on how to change consumer attitudes towards the food industry Jul 1969 Proposal
Proposal for a motivational research study on the image of aluminum as a packaging material Jun 1968 Proposal
Proposal for a motivational research study on increasing sales of Irish whiskey in the U.S. Nov 1969 Proposal
A proposal for a motivational research study on instant coffee Aug 1962 Proposal Hills Bros.
Proposal for a motivational research study on Leslie salt Dec 1964 Proposal Leslie
A proposal for a motivational research study on Lyons tea Apr 1958 Proposal Lyons
A proposal for a motivational research study on Mackintosh "Weekend" confectionery Jun 1958 Proposal Weekend
A proposal for a motivational research study on Nescafe instant coffee Nov 1957 Proposal Nescafè
A proposal for a motivational research study on the present and future climate affecting catering and restaurant services Aug 1962 Proposal Lyons
Proposal for a motivational research study on the problems of the Horn & Hardart Company Jun 1964 Proposal Horn & Hardart
Proposal for a motivational research study on processed Chinese foods for La Choy food products May 1965 Proposal La Choy
Proposal for a motivational research study on the sales and advertising opportunities of Chicken Delight Aug 1966 Proposal
A proposal for a motivational research study on the sales and advertising problems of Alba instant non-fat dry milk Jan 1962 Proposal Alba
Proposal for a motivational research study on the sales and advertising problems of Crispie potato chips Aug 1954 Proposal Crispie; Ruffles
Proposal for a motivational research study on the sales and advertising problems of Duncan Hines cake mixes Feb 1955 Proposal Duncan Hines
Proposal for a motivational research study on the sales and advertising problems of Fanny Farmer candies Jan 1955 Proposal Fanny Farmer
Proposal for a motivational research study on the sales and advertising problems of Goetz Country Club malt liquor Jun 1956 Proposal Country Club
Proposal for a motivational research study on the sales and advertising problems of iced tea Jul 1955 Proposal
Proposal for a motivational research study on the sales and advertising problems of Kretschmer wheat germ Nov 1954 Proposal Kretschmer
Proposal for a motivational research study on the sales and advertising problems of Lima beans Apr 1954 Proposal
Proposal for a motivational research study on the sales and advertising problems of lima beans May 1954 Proposal
A proposal for a motivational research study on the sales and advertising problems of Ovaltine Jan 1957 Proposal Ovaltine
Proposal for a motivational research study on the sales and advertising problems of the Pan American Coffee Bureau Feb 1955 Proposal Pan American Coffee Bureau
Proposal for a motivational research study on the sales and advertising problems of Park & Tilford reserve Feb 1954 Proposal Park & Tilford
Proposal for a motivational research study on the sales and advertising problems of pineapple products Jul 1954 Proposal
Proposal for a motivational research study on the sales and advertising problems of Snowdrift Jul 1954 Proposal Wesson; Snowdrift
A proposal for a motivational research study on the sales and merchandising of Tip-Top bread Feb 1961 Proposal Tip-Top
Proposal for a motivational research study on sales of Bel cheeses Dec 1965 Proposal Bonbel; Bel
Proposal for a motivational research study on the status of drinking chocolate and the effectiveness of its advertising appeals 21 Nov 1958 Letter Cadbury
Proposal for a motivational research study on unsatisfied needs in the food field Sep 1960 Proposal
Proposal for a motivational research study on unsatisfied needs in the food field Dec 1959 Proposal
Proposal for a motivational research study on vitamins, healthfoods and supplements Jul 1981 Proposal Procter & Gamble
Proposal for a motivational research study on wieners and luncheon meats 01 Aug 1968 Proposal Frosty Morn
Proposal for a motivational research study program on the sales and advertising problems of Melmac plastic dinnerware Aug 1955 Proposal Melmac
Proposal for a motivational research study to determine how to motivate women to engage in home canning 07 Jan 1965 Proposal Ball
Proposal for a motivational research study to determine the most effective marketing strategy for Folger's instant and regular coffee Feb 1958 Proposal Folgers
Proposal for a motivational research study to determine whether vitamins should be added to Jello, and if so, what advertising and marketing actions will be most likely to increase sales Jul 1957 Proposal Jell-O
Proposal for a motivational study & product analysis on "Gervais - Suisse" 05 Sep 1967 Proposal Gervais
Proposal for a motivational study of consumer attitudes toward Mexicali beer Dec 1964 Proposal Mexicali
A proposal for a motivational study of the marketing and advertising problems of Mrs. Wagner's pies Mar 1961 Proposal Mrs Wagner's
A proposal for a motivational study on the growing trend of anti-no-return-bottle legislation Jun 1961 Proposal
Proposal for a motivational study on problems connected with the chewing gum market in France Proposal Hollywood
Proposal for a motivational study on the sales and advertising problems for drinking chocolate Dec 1959 Proposal
Proposal for an MRS on a new line of convenience foods (K- Kost) for people "eating out" 25 Jul 1967 Proposal K-Kost
A proposal for a package design study of the new Hunt's catsup bottle May 1958 Proposal Hunt's
A proposal for a package test of the D-Zerta family package series Apr 1958 Proposal D-Zerta
A proposal for packaging research to determine what makes one type of package more effective than another Mar 1953 Proposal
Proposal for part III (restaurants) of the motivational research study of the sales and advertising problems of the American Sheep Producer's Council, Inc Oct 1956 Proposal
A proposal for a pilot motivational research study on the psychology of mail 15 Dec 1961 Proposal
A proposal for a pilot motivational research study on the psychology of mail Feb 1961 Proposal
A proposal for a pilot motivational study on the sales and packaging problems of McCormick spices and extracts Dec 1960 Proposal McCormick
Proposal for a pilot study followed by a copytest for Wrigley 22 Nov 1971 Proposal; Memorandum Wrigley's
Proposal for pilot study Foremost "fresh-tasting" evaporated milk 31 Aug 1955 Pilot Study Foremost
Proposal for a pilot study on beef Proposal Quickfood
Proposal for a pilot study on Seabrook Farms seasoned frozen vegetables Proposal Seabrook Farms
Proposal for a product test of Narragansett Beer and Ale Dec 1947 Proposal
Proposal for a psychological pilot study on Narragansett Ale to be conducted in the Rhode Island-Massachusetts area Aug 1947 Proposal
Proposal for a psychological research study of the advertising problems of Chase and Sanborn Coffee Apr 1949 Proposal Chase and Sanborn
Proposal for a psychological research study of the sales and advertising problems of Alpha Beta Food Markets, Inc. 02 Nov 1954 Proposal
A proposal for a psychological research study of the sales and advertising problems of Spry Oct 1954 Proposal Spry
A proposal for a psychological research study on Betty Crocker Feb 1953 Proposal Betty Crocker
Proposal for a psychological research study on Jax beer Oct 1954 Proposal Jax
Proposal for a psychological research study on the problems of spelling and advertising prunes 08 Apr 1952 Proposal
Proposal for a psychological research study on the sales and advertising problems of Betty Crocker Crustquick Aug 1952 Proposal Betty Crocker
Proposal for a psychological research study on the sales and advertising problems of Borden's Evaporated Milk Jan 1949 Proposal Borden's
A proposal for a psychological research study on the sales and advertising problems of bread May 1953 Proposal Sunbeam
Proposal for a psychological research study on the sales and advertising problems of Carnation Evaporated Milk Dec 1951 Proposal Carnation
Proposal for a psychological research study on the sales and advertising problems of Cresta Blanca Wine 1952 Report Cresta Blanca
A proposal for a psychological research study on the sales and advertising problems of frozen foods May 1953 Proposal Bel-Air
Proposal for a psychological research study on the sales and advertising problems of Mexicali beer Dec 1953 Proposal Mexicali
Proposal for a psychological research study on the sales and advertising problems of Regal Pale beer Mar 1954 Proposal Regal
Proposal for a psychological research study on the sales effectiveness of Elsie the cow Jan 1949 Proposal Borden's
Proposal for a psychological research study on Spice Islands brand spices Dec 1964 Proposal Spice Islands
Proposal for a psychological study of Hood's milk containers Oct 1947 Proposal Hood
Proposal for a psychological study of Pabst Beer Proposal
Proposal for a psychological study of the sales and advertising problems of Chase and Sanborn Coffee Aug 1948 Proposal Chase and Sanborn
Proposal for a psychological study on chocolate 20 Oct 1971 Proposal Cadbury; Mars
Proposal for a psychological study on chocolate, especially on count lines in Germany Proposal Cadbury; Mars
A proposal for a psychologically orientated market survey on Operation Conquest Proposal Cadbury
Proposal for a research program to guide product development, test marketing, advertising, sales promotion and national marketing of orange crystals Oct 1954 Proposal
A proposal for a research study on the psychological foundations of new products in the grocery and home making field Jan 1954 Proposal
Proposal for a research study on the sales and advertising problems of Imperial Whiskey Jul 1951 Proposal Imperial Whiskey
Proposal for a research study to determine the potential acceptance of synthetic orange powder Dec 1953 Proposal
A proposal for a research study to determine the strength of Beech-Nut's present competitive position in the chewing gum field… 06 Sep 1960 Letter Beech-Nut
Proposal for a Spice Islands consumer motivational survey May 1965 Proposal Spice Islands
A proposal for a strategy research study on how to increase the consumption of beer in Venezuela Oct 1963 Proposal
Proposal for a study on ice cream sales territories Apr 1947 Proposal Hood
Proposal for a study on the image of Tivoli and its marketing and advertising strategy 23 May 1967 Proposal Tivoli
Proposal for a study on new creative product possibilities of margarine Dec 1967 Proposal
Proposal for study on Sara Lee 01 Oct 1956 Proposal; Memorandum Sara Lee
Proposal for testing Molson TV commercials Oct 1958 Proposal Molson's
Proposal for two motivational research studies to aid in increasing the sale of Knickerbocker beer Feb 1957 Proposal Knickerbocker
A proposal for a two phased research program to determine basic consumer buying motivations and purchase patterns as they affect the sales and advertising of Carnation instant chocolate milk Aug 1956 Proposal Carnation
Proposal letter for ad tests for Fromageries Bel 18 Jul 1966 Proposal Bonbel; Bel
Proposal letter Good Luck margarine 25 Nov 1957 Letter Good Luck
Proposal on grape juice Proposal
A proposal on a motivational research study for D-Zerta Jan 1958 Proposal D-Zerta; Jell-O
Proposal on Snowdrift label 03 Nov 1955 Proposal; Letter Wesson; Snowdrift
Proposal re: Carnation Company 07 Jul 1955 Proposal Carnation
Proposal re: Griesedieck beer 13 Aug 1953; 16 Jul 1953 Letter Griesedieck Bros.
Proposal re: marketing a new chewing gum 20 Mar 1958 Proposal; Letter Colgate
Proposal re: marketing opportunities for sugar-free chewing gum 12 Mar 1958 Proposal Colgate
Proposal re: Molson vs. Dumais name in Quebec 29 Jan 1958 Proposal; Memorandum Molson's
Proposal re: oranges and grapefruit 05 May 1955 Proposal
Proposal to investigate the market potentials for a new gelatine mix 03 Sep 1959 Letter Jell-O
A proposed motivational research project - The paraffined carton its past, present and future Feb 1957 Proposal
Proposed motivational research study on Clapp's baby food 09 Nov 1961 Letter Clapp's
Proposed research on the Seabrook frozen prepared food line 14 Oct 1960 Proposal Seabrook Farms
A proposed research program for Seabrook frozen prepared foods Feb 1961 Proposal Seabrook Farms
Proposition d'une ètude motivationnelle concernant le fromage français en Suisse et l'axe de publicitè psychologique pour Le Tartare et Caprice des Dieux 06 Jun 1967 Proposal Bongrain
Propuesta para un estudio de las motivaciónes en el marketing y la Estratègia Publicitaria de los Chocolates Nestlè en España Proposal Nestlè
A psycho-metric test of one County Fair advertisement Jan 1950 Report County Fair
A psycho-metric test of one Mars Milky Way Advertisement Feb 1951 Report Mars; Milky Way
A psychological ad effectiveness test on a tea competitor 1951 Report Chase & Sanborn; Borden's; Nescafè; A & P
A psychological ad effectiveness test on three competitors of Durkee's margarine Jan 1952 Report Durkee
A psychological ad test on the effectiveness of five Bisquick advertisements 1953 Report Bisquick
A psychological analysis of the comparative effectiveness of a Duncan Hines biscuit advertisement and a Bisquick advertisement Jan 1953 Report Bisquick
Psychological analysis of ten Imperial TV commercials 24 Aug 1968 Report Imperial
A psychological analysis of thirty-eight interviews on Hood's heavy cream Apr 1948 Report Hood
A psychological motivational research study on the sales and advertising problems of Bavarian beer Feb 1957 Report Bavarian
Psychological packaging test on Foremost non-fat dry milk Nov 1954 Report Foremost
A psychological pilot study of Chase and Sanborn coffee Oct 1948 Pilot Study Chase and Sanborn; Maxwell House
A psychological pilot study of the sales and advertising problems of Foremost evaporated milk Nov 1955 Pilot Study Foremost
A psychological research memo on margarine Jan 1954 Memorandum Nucoa
A psychological research pilot study on the sales and advertising problems of Ry-Krisp May 1954 Pilot Study Ry-Krisp
A psychological research report on the sales and advertising problems of Burgermeister beer: a pilot study Jun 1953 Report Burgermeister
A psychological research report on the sales and advertising problems of Hage's Dairy Dec 1952 Report Hage's
Psychological research study of the effectiveness of current packaged white bread advertising 1956 Report
A psychological research study of the major appeals in current beer advertising 1954 Report
A psychological research study of the sales and advertising problems of Rice Chex and Wheat Chex Sep 1954 Report Chex
A psychological research study on the effectiveness of Betty Crocker in promoting General Mills products May 1953 Report Betty Crocker
A psychological research study on the effectiveness of six ads for Cresta Blanca triple cream sherry Aug 1953 Report Cresta Blanca
A psychological research study on the sales and advertising problems of Berghoff and Gettelman beers Oct 1952 Report Berghoff
A psychological research study on the sales and advertising problems of Betty Crocker Crustquick c.1953 Report Betty Crocker
A psychological research study on the sales and advertising problems of Bisquick Nov 1952 Report Bisquick
A psychological research study on the sales and advertising problems of Folger's instant coffee Jul 1953 Report Folgers
A psychological research study on the sales and advertising problems of Folger's instant coffee - progress report 08 Jun 1953 Report Folgers
A psychological research study on the sales and advertising problems of Franco-American spaghetti Oct 1953 Report Franco-American
A psychological research study on the sales and advertising problems of Griesedieck Bros. beer Sep 1953 Report Griesedieck Bros.
A psychological research study on the sales and advertising problems of Hires root beer Jul 1955 Report Hires
A psychological research study on the sales and advertising problems of OAB flours Jan 1953 Report PurAsnow
A psychological research study on the sales and advertising problems of the Quality Bakers of America 1952 Report Sunbeam
A psychological research study on the sales and advertising problems of Rainier beer Jul 1954 Report Rainier
A psychological research study on the sales and advertising problems of Rheingold beer Nov 1952 Report Rheingold
A psychological research study on the sales and advertising problems of Schenley reserve 1953 Report Schenley
A psychological research study on the sales and advertising problems of Wheaties Dec 1952 Report Wheaties
A psychological study of the personality of Narragansett Dec 1947 Report
A psychological survey of the sales and advertising problems of Lord Calvert whiskey Apr 1950 Report Lord Calvert
A psychological survey on the effectiveness of the Quality Bakers of America advertising 1952 Report Sunbeam
A psychological test of advertising effectiveness of Foremost instant milk advertising Nov 1954 Report Foremost
A psychological test of Durkee's margarine carton: preliminary analysis 1952 Report Durkee
Psychologische Grundlagenstudie über Säuglingsnahrung und Säuglingsernährung Aug 1971 Report Nestlè
Psychologische Produkt- und Verpackungsanalyse über Carrina II May 1968 Report Gervais; Carrina
The psychology and role of the pub today and in the future Jun 1964 Report
The psychology of bread – a psychological study of the appeals and motives at work in bread advertising and merchandising Report
The psychology of breakfast cereals c.1939 Report
The psychology of eating yeast for health Report
The psychology of identification - a creative memorandum on "Grandma Keebler" Jul 1968 Memorandum Keebler
Public attitudes toward Horn & Hardart Company operations - a motivational research study May 1965 Report Horn & Hardart
Publicity Release #5 - New York Times Grocery Research Workshop "a letter from Dr. Dichter" Supporting Material New York Times
Qualitative Analyse zur Auslotung der Identität von Sinalco Oct 1983 Report Sinalco; Hurlimann
Quality Bakers of America letter proposal May 13, 1952 (for study 122C) 13 May 1952 Letter Sunbeam
Radio-TV advertising of Fisher's Blend flour 18 Oct 1954 Memorandum Fisher's Blend
Rapport de progrès d'une ètude motivationnelle concernant le Bonbel Dec 1965 Report Bonbel; Bel
Rapport dèfinitif d'une ètude motivationnelle concernant le Bonbel Mar 1965 Report Bonbel; Bel
Rapport d'ètude sur les cognacs - motivations et images Oct 1977 Report Remy Martin
Rapport final pour le grand duchè du Luxembourg de l'ètude des motivations sur les problèmes concernant la vente des soupes Maggi en Belgique May 1960 Report Nestlè
Rapport prèliminaire rèlatif à l'ètude psychologique de la Centrale Laitière de Casablanca et de ses produits 1958 Report
Rapport sur une sèrie de tests d'annonces pour Bonbel 1966 Report Bonbel; Bel
Reactions of Nabisco ad, "everything on the grill goes deliciously on Nabisco snacks" 19 Jun 1962 Report Nabisco; New York Times
Regal Pale beer 18 Jun 1954 Letter Regal
The relationship of price and quality 13 Aug 1962 Report New York Times; S&W
Report of meeting with Dr. Dichter: Hudepohl advertising 19 Jun 1954 Supporting Material
A report of a motivating response pattern test of Mrs. Baird's bread TV commercials Feb 1957 Report Mrs. Baird's Bread
Report on a copytest for "Dôle de Luxe" (canned pineapple) 1971 Report Dôle de Luxe
Report on June 11th Dichter meeting on American Meat Institute 11 Jun 1951 Report
Report on a motivational and marketing study for Lipton Jan 1974 Report Lipton
Report on a motivational research study for Nescafe Aug 1958 Report Nescafè
Report on a motivational research study for Nescafe Apr 1958 Report Nescafè
A report on a new promotional approach: shopping guide and coupon book Aug 1974 Report Coca-Cola
Report on the Nutrilite sales possibilities in Germany Apr 1958 Report Nutrilite
Report on a pilot study on the consumption of chocolate in France Report Cadbury
Report on a qualitative study on the consumption of chocolate in the United Kingdom Jul 1972 Report Cadbury
Report on taste tests of three Canadian whiskeys Feb 1971 Report Schenley
Research for marketing planning - a proposal Jul 1965 Proposal Ball
Research in action - a proposal Jul 1965 Proposal Ball
Research study on the sales and advertising problems connected with the use of paraffined cartons for butter, ice cream, lard, shortening, oleomargarine Oct 1951 Report
A revised proposal for Downyflake muffins Dec 1961 Proposal Downyflake
Revised statement and estimates of a December, 1956 proposal to determine what motions will be most likely to increase the sales of Knickerbocker beer 01 Apr 1957 Proposal Knickerbocker
Rokeach 06 Dec 1960 Letter Rokeach
The sales and advertising opportunities and problems of Melmac dinnerware - a problem analysis and proposal for a motivational research study Apr 1955 Proposal Melmac
The sales and advertising problems of Nescafe in the framework of the Dutch instant coffee market Jan 1959 Report Nescafè
The sales and packaging problems of Knorr products in Holland Jun 1958 Report Knorr
Sales opportunities for Bovril powder concentrate in the American market - a research proposal Dec 1965 Proposal Bovril
Sara Lee 03 Nov 1958 Memorandum; Proposal Sara Lee
Schlitz Brewing Company 18 Apr 1958 Letter Schlitz
Schlussbericht zu einer Motiv- und Marketing-Strategiestudie über den Markenwein Goldener Oktober von der St. Ursula Weingut und Weinkellerei GmbH Bingen Sep 1965 Report Goldener Oktober
Schlussbericht zu einer Motiv- und Marketing-Strategiestudie über die Hürlimann-Biere May 1965 Report Hurlimann
Schlussbericht zu einer Motiv- und Marketing-Strategiestudie über Linde-Heimgefrierer: Die psychologischen Voraussetzungen einer optimalen Marketing- und Werbestrategie für Linde-Heimefrierer May 1965 Report Linde
Schlussbericht zu einer Motivstudie über Kalzan Sep 1963 Report Kalzan
Schlussbericht zu einer Motivstudie über Sanatogen Apr 1963 Report Sanatogen
Scooter pies 09 Jul 1963 Report New York Times; Scooter
Seabrook Research Program 15 Feb 1957 Memorandum; Proposal Seabrook Farms
Second interim report – copy test of three ads for OFC Eight Report O.F.C. (Old French Canadian)
Sego / 900 calorie diet food 29 Aug 1963 Report New York Times; Sego
Should a new kosher gravy be packed in a can? 22 Nov 1961 Report Rokeach; New York Times
Small scale pilot study to find the best way of presenting a line of prepared foods in cans 30 Nov 1961 Pilot Study
Some major appeals of frozen foods Feb 1958 Report
Some of the findings - phase I - D-Zerta study May 1958 Report D-Zerta
A special role for C&H packaging Apr 1956 Report C&H
A special role for C&H packaging supplementary report May 1957 Report C&H
Specific confidential findings on how Saran wrap can motivate word-of-mouth Mar 1958 Report Saran
Springboards and barriers to the introduction of a new Colgate chewing gum Mar 1959 Report Colgate
Starlac Feb 1952 Memorandum Starlac
The Stitzel-Weller creed Jul 1956 Report Old Cabin Still
The structure of boiled sweet market and the nature of the sample Sep 1962 Report Cadbury
A study about buying motivations for Diamant flour products Feb 1958 Report Diamant
A study of names and pictures for a proposed line of snack products Nov 1961 Report
A study of the problems connected with the sale of "Sunshine" powdered milk in Australia Nov 1961 Report Nestlè; Sunshine
A study of the problems connected with the sale of "Sunshine" powdered milk in Australia Nov 1961 Report Nestlè; Sunshine
A study of what people think about the milk industry: made for Milk Industry Foundation Nov 1938 Report
A study on inside packaging of Milk Tray in chocolate packaging c.1960 Report Cadbury; Milk Tray
Study on Mexicali labels and image change Jul 1958 Report Mexicali
Summary and outline of the prune report c.1952 Report
Summary memo on marketing strategy for Mexicali beer Nov 1959 Memorandum Mexicali
Summary memo regarding progress report of Northern California beer study Jan 1957 Memorandum Falstaff
Summary of findings on the comparison of the two advertisements for Quaker macaroni and Campbell's condensed soups Jun 1962 Report Campbell's; Quaker Oats
Summary of findings to date on Seabrook seasoned frozen foods Jul 1960 Report Seabrook Farms
Summary of findings to date on Seabrook seasoned frozen foods Jul 1960 Report Seabrook Farms
Summary of group discussions on condensed ready-to-serve soup c.1960 Report Crosse & Blackwell
Summary of key findings and recommendations embodied in the motivational research study of the sales and advertising problems of Snowdrift shortening May 1955 Report Wesson; Snowdrift
Summary of major findings on Whitman candy Report Whitman
Summary of preliminary findings on consumer attitudes to home use of Dixie cup dispensers and Dixie cups Sep 1959 Report Dixie
Summary of a psychologically orientated study of the boiled sweet market (Operation Conquest) Sep 1962 Report Cadbury
A summary progress report of a motivational research study for Ovaltine Aug 1959 Report Ovaltine
Summary proposal for a motivational research study on the problems of Dannon yogurt 16 Jan 1962 Proposal Dannon
Summary report on field test of two Pabst ads Report Pabst
Summary report on a pilot study of two Pabst ads